Adweek
MARCH 27, 2023
Utah becomes the first state to have laws on the books to regulate kids' usage of social media. But the new bills, signed into law by Gov. Spencer J. Cox last week, could have a limited impact on marketers since ad targeting of children between 13 to 17 years is already limited. Utah H.B. 311.
PubMatic
MARCH 27, 2023
Gaming and utility app developers, who generally focus on driving revenue via ads for downloads, have an opportunity to increase revenue by attracting brand buyers – without sacrificing any performance ads for clicks or installs. Instead, publishers can add another layer of placements specifically for brands. App developers that already work with a mobile monetization platform should start by asking, “What mix do you bring of brand demand versus performance demand?
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Adweek
MARCH 27, 2023
Chief marketing officers may not always like to admit it, but there's something borderline mystical about their craft. What, for example, makes someone who's been perfectly happy buying her parents' favorite pasta sauce for the past 20 years decide one day to put a rival brand in her shopping cart? What combination of factors went.
Martech
MARCH 27, 2023
Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 27, 2023
Calvin Klein's 1990s ads are some of the most iconic images in fashion. Three decades later, an homage to those classic ads puts transgender men front and center to celebrate their identities. This is the first campaign from Both& Apparel, a start-up fashion label for transmasculine, nonbinary and gender non-conforming people. The ads promote the.
AdExchanger
MARCH 27, 2023
We asked agency experts: With TikTok under the microscope and a potential US ban looming, what are you advising brands do? The post Agencies Weigh In On What To Do If A TikTok Ban Goes Through appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
MARCH 27, 2023
Basic marketing principles may remain the same but the digital marketing skills and tools you need to thrive in the workplace are constantly evolving. How can tomorrow's digital marketers future proof their marketing skills? Preparing for a job in the … The post 5 digital marketing skills you need to master to thrive in tomorrow’s workplace appeared first on Smart Insights.
Adweek
MARCH 27, 2023
What would you do with an extra day off each week? Spend more time with the family? Do errands? Relax? All of the above? For a growing number of agencies and companies, the four-day workweek is becoming a reality, along with a point of pride and recruiting prowess. As workers everywhere experience burnout, companies around.
Marketing Dive
MARCH 27, 2023
The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry's recovery.
Adweek
MARCH 27, 2023
Nike Air Max Day launched in 2014, long after the sneaker had become a staple of grime and hip-hop scenes from the late '80s well into the 2000s. Though the early days of these subcultures have come and gone, these movements live on in new music scenes around the world. The historical connection between underground.
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Martech
MARCH 27, 2023
Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing.
Adweek
MARCH 27, 2023
LinkedIn now allows users to send a post to multiple users on the professional social network at the same time. That is, rather than sending a post to a single user and repeating this process to send the post to another user, users can now send the same post to multiple users in separate conversations.
Ad Tech Daily
MARCH 27, 2023
NEW YORK — Remerge launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market. Remerge, which ranks as the top global player for mobile re-engagement campaigns after Meta and Google, will share the inner workings of its technology and offer workshops to equip members with expertise to […] The post Remerge Unveils Partnership Program to Help Agencies Master Mobile Marketing for Their
Adweek
MARCH 27, 2023
Adweek's Shannon Miller, managing editor of creativity, creator economy and DEI, is departing the company and moving to independent Toronto-based creative agency Courage to take the role of executive director of development, a new position at the agency. In her new role, Miller will be responsible for helping Courage communicate its vision both internally and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
MARCH 27, 2023
Campaign Serves to Stem Misinformation on Climate Change Through Creative Ad Formats Reaching Millions of People; is Supported by Founding AdTech Partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, Smartly.io REDWOOD CITY, Calif. & LOS ANGELES — AdTechCares––a 501 (c)(3) organization co-founded in 2020 by Amobee and more than 50 partners […] The post AdTechCares Partners with Project Drawdown to Launch Climate Action Campa
Adweek
MARCH 27, 2023
In the 1950s, taking a transatlantic flight was a luxury reserved for the rich and famous, who would dress to impress for the trip. Samsonite is harking back to the Golden Age of travel in a mini-movie featuring Saturday Night Live star Chloe Fineman sporting retro fashions, breaking the fourth wall and wheeling around the.
Martech
MARCH 27, 2023
Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps. Here’s a list of the latest HubSpot updates relevant to managers: Marketing Campaign custom properties (beta) List releases: Create a random sample, clone and restore static lis
Adweek
MARCH 27, 2023
In this week's episode of To Dine For, host Kate Sullivan is joined by Gloria Estefan, singer, songwriter, actress, businesswoman and living legend. Over Cuban food at The Wave in Vero Beach, Florida, Gloria discusses her journey, hard-earned lessons she's learned along the way and the road she paved for so many other Latin artists.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Seth Godin
MARCH 27, 2023
This is extremely unique vs This is unique I’m very upset vs I’m upset and I love you a ton vs I love you Sometimes, more words aren’t better.
Adweek
MARCH 27, 2023
For many of us, discussing celebrity news and pop culture is entertaining. The enjoyment of keeping up with the whereabouts of our favorite celebrities is intriguing. Finding others who shared the same interest of entertainment news was difficult before social media today. People like Angie Nwandu wanted to create a space to have real and.
AdExchanger
MARCH 27, 2023
Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys wants to take retail ad platforms a step further into The post Symbiosys Pitches A New Collaborative Bidding Model For Retail Search And Social appeared first on AdExchanger.
Adweek
MARCH 27, 2023
Each year, Adweek's Creative 100 honors the most innovative and inspirational professionals in the world. The list recognizes visionary talent breaking ground across advertising, marketing, social media, TV and streaming, visual art, literature, filmmaking and more. While the final list is curated by Adweek's editors for the second consecutive year, we are also opening up.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MARCH 27, 2023
Despite a sluggish macroeconomic environment and jittery consumers and businesses, US media ad spend is expected to increase by 3.4% in 2023, according to a Magna forecast released Monday. The post Magna’s US Ad Forecast Offers A Glimmer Of Ad Spend Hope appeared first on AdExchanger.
Adweek
MARCH 27, 2023
Thought leadership. We've all heard the term. But what exactly does it mean, and who can it benefit? Katie McKiever, social media and personal brand consultant, discusses why thought leadership matters for all professionals, and how we can earn some of it for ourselves.
Monetize More
MARCH 27, 2023
As a general guideline, wider ad sizes usually work better than taller ads because they are more visible and more attractive to the eyes. Readers assimilate data in “thought units”, a few words at once. More extensive ad sizes allow them to read more fluidly without avoiding a line and coming back to one side or edge each couple of words, as they’d need to with narrower ads.
YieldBird
MARCH 27, 2023
When you’re in the publishing industry, it’s evident that one of your goals is leading to improved advertising performance and a more robust marketing strategy, which causes higher revenue. And it’s possible with Google Ad Manager 360 and the insights the tool provides. After the read, you’ll possess all the necessary knowledge to leverage Ad Manager 360 data effectively.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Tech Daily
MARCH 27, 2023
The network unifies the fragmented retail media landscape and brings massive scale, robust measurement, convenience of execution and data transparency. SALT LAKE CITY — Quotient (NYSE: QUOT), a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute […] The post Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site
AdExchanger
MARCH 27, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Palm Readers Panera is an early adopter of a palm-scanning biometric data collection product created by Amazon that The post The Bread Bowl Value Exchange; Pacvue’s PE-Backed Booster Pack appeared first on AdExchanger.
Marketing Dive
MARCH 27, 2023
The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models.
Digiday
MARCH 27, 2023
In its latest 2023 advertising forecast, IPG’s Magna unit is expecting a resilient U.S. market this year — boosted by retail, streaming and the auto industry’s bounceback. This year’s outlook comes with “mixed economic signals,” but organic growth in those areas will mitigate some of the economic uncertainty, the report noted. Despite the fact that ad spending slowed down significantly in the second half of 2022 , U.S. media owner revenue grew by 6% in 2022, totaling $315 billion.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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