Martech
AUGUST 11, 2021
Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide.
More About Advertising
AUGUST 11, 2021
Australian’s love abrasive humour, and VCCP’s ad serves as a suitably droll introduction to a new campaign that plays into the millennials’ love of astrology and fortune-telling. There’s an app to go with it, which promises to tell your fortune from the intricate pattern inside your Twirl, claiming that that “your future’s in the swirls.
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Martech
AUGUST 11, 2021
Good morning, Marketers, and how do your customer’s view the people they message with on the other end of the WhatsApp? The email? The ad sender? I suspect that as a journalist who reports on the marketing landscape, I’m a little more lenient. And nervous. If I’m waiting for contact lenses to arrive in the mail, I’m aware of the many steps between the confirmation email I received, the helpline I can call, and the in-store associates behind the counter who can re-confirm to me that my new eyes a
More About Advertising
AUGUST 11, 2021
For anyone who didn’t get enough of Zac Efron and Jessica Alba in the all-action first instalment of Mother’s campaign for Dubai Tourism, here’s the next film in the series. This one takes on the romantic comedy genre, helped along by beautiful people and a beautiful backdrop. There are still four more of these to. The post Zac Efron & Jessica Alba in Mother's Dubai Tourism RomCom first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
AUGUST 11, 2021
Artificial intelligence is transforming the way businesses operate. And even more so, AI promises meaningful customer experiences to build deeper brand loyalty and long-lasting customer relationships. But how do you ensure your customer experience is personal, relevant and human when using AI and machine learning to improve CX? Join CX Journey’s Annette Franz with Redpoint Global’s Steve Zisk as they explore the impact of artificial intelligence on your customer.
More About Advertising
AUGUST 11, 2021
The UK government is reviewing its Covid-19 agencies: MullenLowe for creative, which is pitching against M&C Saatchi, and media agency Manning Gottlieb OMS which will probably end up pitching against everyone as the process is reported to be taking a year – which sounds a touch excessive. So far hundreds of millions have been spent. The post It's Covid ad review time in the UK - Belong's research hardly helps matters first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 11, 2021
It seems bizarre that women have had to wait this long for over-the-counter, non-prescription contraceptives but now they don’t and Hana is the first off the blocks in the UK, with a launch campaign by Havas. Well where else would you go? Years of toiling in the ad trenches for Durex must have created a. The post Horses for courses: Havas enters the lists for new women's contraceptive Hana first appeared on More About Advertising.
InMobi
AUGUST 11, 2021
As consumer demands become more pronounced and as digital services proliferate, today’s standard telco business model no longer works. But what products and services do telcos need to offer in order to stay competitive? Here’s why the standard core business model for telcos no longer suffices and how it should evolve. How Mobile Upended Telco Network Infrastructure Needs – And Business Models In the beginning, the primary – often the sole – purpose of telcos was to
More About Advertising
AUGUST 11, 2021
Is Coca-Cola getting a bit desperate in its old age? Here are two new ads from McCann for (new) Coca-Cola Zero Sugar, always a contentious brand in Coke’s sugary portfolio. The assumption seems to be that some people will doubt it is zero sugar so these (quite funny) little ads invite us to try it. The post Is Coke wise to invite a meteorite into its orbit?
Martech
AUGUST 11, 2021
David’s Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a problem. Their legacy printed coupon system was complicated for their both customers and store associates. But updating the system was no small task. The company started in 1950 as a single bridal salon in Florida and has grown to an international brand.
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