Adweek
JANUARY 24, 2023
For anyone who's ever heard that cannabis is a gateway drug, here's a baby boomer couple willing to confirm those suspicions, but in a way that's counter to the old war-on-drugs definition. These distinguished-looking folks, stars of an upcoming campaign from a newly formed cannabis trade group, have found weed use to be an entree.
AdExchanger
JANUARY 24, 2023
Ready, set. sue. On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market. The post It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices appeared first on AdExchanger.
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Adweek
JANUARY 24, 2023
Fashion brands often try to build hype with product drops-but not for a reason like this. German sneaker label Ekn has released a new shoe that calls attention to the fashion industry's exploitative business practices. The sneaker, named Kamthala, flips the script on a common model whereby some fashion companies design products in the Global.
Exchange Wire
JANUARY 24, 2023
In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to avoid compliance risks; and Disney announces it will apply Hulu's ad targeting capabilities to Disney+ from April. Microsoft expands OpenAI partnership Tech [.] The post Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 24, 2023
Approximately one in four people in the United States, a total of 61 million Americans, live with some form of disability. Conditions vary widely in severity and functionality, but the fact remains that accessibility must be baked into every element of a company's business and marketing strategy, especially given the shift to hybrid work and.
Martech
JANUARY 24, 2023
The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks to force the tech giant get rid of its ad businesses and stop the company from engaging in allegedly anticompetitive practices. “Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its domin
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 24, 2023
Netflix President of Advertising Jeremi Gorman was hired September 26. Netflix launched its ad-supported tier less than two months later in 12 countries on November 12. For now, Basic with The post Six Things You (Probably) Didn’t Know About Netflix’s AVOD Biz, With Jeremi Gorman appeared first on AdExchanger.
Adweek
JANUARY 24, 2023
When it comes to kicking off 2023 upfront events, this is the way. Disney is starting the 2023 upfront season on Wednesday with its third annual tech and data showcase--and will tout how the same tech used in its films and shows, such as the Disney+ series The Mandalorian, can power its clients' advertising efforts.
Marketing Dive
JANUARY 24, 2023
Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.
Adweek
JANUARY 24, 2023
If a piece of information comes straight from the horse's mouth, that generally means it's a reliable tidbit, shared from an authority who has first-hand knowledge of a situation. The familiar turn of phrase gets a new, literal translation--the skinny comes directly from the horses' mouths--in a campaign from tourism bureau VisitLEX. Psychic medium Carrie.
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Martech Series
JANUARY 24, 2023
Increase click-through rates with personalised text For use in emails and websites. Use merge tags to generate personalised text (an industry standard method). Use data from your Email Service Provider (ESP) or database. Marketing Technology News: Influencer Marketing Trends for 2023 Designed to be easy to use. It’s for marketers, not developers.
Adweek
JANUARY 24, 2023
As marketers scramble to chart their course ahead for yet another uncertain year, Margaret Jobling isn't fixated on obstacles like inflation or political uncertainty. Instead she's laser-focused on the things she can influence, including making sure the value of the marketing function is well and truly seen. The brand boss is no stranger to headwinds.
Marketing Dive
JANUARY 24, 2023
“Find the Date You’ve Been Watching For” was inspired by research showing it’s easier for people to talk to a match when they share similar tastes in TV.
Adweek
JANUARY 24, 2023
In the latest episode of The Speed of Culture podcast, Ekta Chopra, chief digital officer at e.l.f. Beauty, sits down with Suzy founder and CEO Matt Britton to discuss the brand's unique strategy around digital experiences and innovative consumer trends. Chopra is a visionary IT executive who has spent her entire career transforming private equity-backed.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JANUARY 24, 2023
Seasoned brand builder joins TreviPay’s leadership team to drive market strategy in alignment with B2B digital transformation and payments innovation trends TreviPay , the global B2B payments and invoicing network, announced the appointment of Allen Bonde as Chief Marketing Officer. Bonde, who brings more than 20 years of B2B SaaS experience, will lead TreviPay’s global marketing team with a strategic focus on tapping new vertical opportunities and uncovering global order-to-cash and digital pla
Adweek
JANUARY 24, 2023
Reddit lets users join a wide variety of "subreddits," or communities that are focused on specific topics. After a user joins a subreddit, they have the option to leave the subreddit in the future if they no longer want to be part of that community. Our guide will show you how to leave a subreddit.
Martech Series
JANUARY 24, 2023
Mainz brings 25 years of industry experience to execute on Forescout’s strategy and drive its next phase of growth Forescout Technologies Inc., the global leader in compliance and cybersecurity for all connected devices, today announced that Barry Mainz will join the company as CEO, effective immediately. Barry Mainz brings more than 25 years of experience in executive leadership across infrastructure software and cybersecurity companies.
Adweek
JANUARY 24, 2023
"Just be yourself" is something we are all told at a young age. For many of us, however, that is easier said than done, especially when who you're meant to be is seen as someone who shouldn't be taking up space. But on platforms like TikTok, people are able to be themselves and find their.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
JANUARY 24, 2023
Bluescape joins the Scaled Agile Partner Network as a Platform Partner. Bluescape is the only FedRAMP certified whiteboard solution available for use during SAFe training and Agile planning on U.S. Government systems. Bluescape , a visual collaboration and online whiteboard platform, announced that it has joined the Scaled Agile Partner Network as a Platform Partner.
Adweek
JANUARY 24, 2023
Instagram now lets users schedule posts up to 75 days in advance. Once a user schedules a post, they have the option to delete the scheduled post before it is shared if they no longer want to share it. Our guide will show you how to delete a scheduled post in the Instagram mobile application.
Martech Series
JANUARY 24, 2023
Fourth annual report, based on trillions of API data calls, shows rapid growth in enterprise solutions, data warehouse usage, and consumer privacy Customer data platforms have become a cornerstone of the modern technology stack as companies move to leverage an explosion of consumer data, according to a new report from Twilio Segment. The fourth annual Customer Data Platform Report, which reflects the findings of anonymized usage data from Twilio Segment’s 25,000+ customers, finds that businesses
Marketing Dive
JANUARY 24, 2023
The celebrity chef and DIY homemaker will document her journey through the Oreoverse with a livestream on Facebook and Instagram.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JANUARY 24, 2023
Primary Intelligence and Crayon announced an integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables. Primary Intelligence, the leader in win-loss analysis, and Crayon, the premier competitive intelligence platform, announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
Basis
JANUARY 24, 2023
There are certain words that just feel good. For example: “Free”. “Saturday”. “Birthday”. And of course: “Guaranteed”. There’s not much that’s guaranteed in life, which must be why phrases like “money back guarantee” and “satisfaction guaranteed” are so nice to see as a consumer. In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency.
Martech Series
JANUARY 24, 2023
Appointment of growth-minded, channel-friendly IT and cybersecurity marketing veteran signals company’s bold plans for 2023 CrashPlan today announced the appointment of Christine G.D. Schaefer as its new Chief Marketing Officer (CMO). This strategic hire signals the company’s bold plans for growth, as Schaefer will leverage proven success expanding into new markets and building a channel to lead CrashPlan declarative efforts to bring its confident protection and powerful resiliency to more busin
Marketing Dive
JANUARY 24, 2023
Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JANUARY 24, 2023
GoVIP is just the beginning of recognizing and rewarding membership in digital communities. Devour , creator of DevourGO, the web3 food ordering marketplace, released GoVIP, a game-based community restaurant rewards system to connect fans of brands and communities with restaurants through the power of web3 technology. Participation in the GoVIP program allows users to earn points and level up their account by spinning a daily wheel, sharing social content and playing games in DevourGO.
Exchange Wire
JANUARY 24, 2023
Teads, the global media platform, today (24th January) revealed the results of new research in collaboration with CensusWide, which found that 91% of UK marketers think the trend towards attention measurement is important, while a further 83% said it is [.] The post 83% of UK Marketers Tout Attention as Important in reducing the Environmental Impact of Digital Ads – Teads appeared first on ExchangeWire.com.
Martech Series
JANUARY 24, 2023
New Outlook add-in offers customizable data security options for sending sensitive information both internally and externally PKWARE , a global leader in automated data security, announced that it has released its newest data discovery and protection solution, PK Secure Email. This Microsoft Outlook add-in automatically discovers sensitive information in email message body, subject line, and attachment and prompts policy-driven protection actions upon sending.
Exchange Wire
JANUARY 24, 2023
Discussions around Web3 have really picked up pace. Whether it's just dipping their toes in blockchain, or taking the plunge into the metaverse, many brands and advertisers have started to take the opportunities seriously. The medium’s most ardent supporters tout [.] The post Is Web3 the next phase of the internet – or just a phase? appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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