Adweek

JANUARY 22, 2023

Having just returned from the annual CES convention in Las Vegas, Benjamin Braun, Samsung's European chief marketing officer, is excited about the technology he saw on display. Yet he's also not entirely convinced by the interest around artificial intelligence tool ChatGPT that has captured the business world's attention. Describing it as "fun," Braun does believe.

Marketing 286

Marketing Agency 286

Smart Insights

JANUARY 22, 2023

Practical examples including 8 recommended GPT-3 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT, I reviewed the quality of output and interactions of the … The post The best prompts for using ChatGPT for digital marketing appeared first on Smart Insights.

Marketing 140

Marketing Media 140

Adweek

JANUARY 22, 2023

Sometimes brands take on a life of their own, expanding their appeal beyond the original intended audience. The North Face is one such example--after starting out as a product for climbers, it has become one of the hottest brands in fashion.

Fashion 265

Fashion Audience Marketing 265

AdExchanger

JANUARY 22, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday The new year is only a few weeks old and there have already been multiple waves of The post Lay Off With The Layoffs Already; How TikTok Turns Up The Heat appeared first on AdExchanger.

Ad Exchange 102

Ad Exchange 102

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Basis

JANUARY 22, 2023

As a media planner, several targeting tactics are available to you for every digital initiative you’re working on. Each programmatic campaign type brings its own unique set of challenges. Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting.

Retargeting 76

Retargeting Cookies Brand Awareness GDPR 76

AdExchanger

JANUARY 22, 2023

In 2023, we’ll see a Great Meta-reversal, a shift toward rich content and experiences that build enduring, engaged communities. Rather than building a separate experience for each mode of interaction, The post Curating Brand Experiences In The Great Meta-Reversal appeared first on AdExchanger.

Marketing 98

Marketing 98

AdPushup

JANUARY 22, 2023

Yes, the time is near – Third-party cookies are about to disappear very soon, and it is necessary to prepare early for the consequences. Let’s discuss the 7 Best Alternatives to Cookies (Third-Party). This is all the more crucial after Google’s announcement that by the end of the year 2023, they would stop providing support [.

Cookies 52

Cookies Ad Ops Ad Tech 52

Digiday

JANUARY 22, 2023

Starting next month, YouTube will share ad revenue with Shorts creators. However, the originator of the creator ad revenue-sharing program has introduced a new twist with its short-form video service. Unlike YouTube’s traditional revenue-sharing program or TikTok’s revenue-sharing program Pulse , YouTube is not attaching ads to individual Shorts videos in order to directly split revenue with creators and publishers.

Advertising 79

Advertising 79

Monetize More

JANUARY 22, 2023

As global regulations on consumer privacy and data collection continue to evolve, it has become increasingly important for publishers who are monetizing their content to utilize an IAB-compliant Consent Management Platform (CMP) to effectively manage consent messages for regulations such as the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

GDPR 52

GDPR Pop-Up Ad Tech 52

Digiday

JANUARY 22, 2023

With a recession in the offing, the coming year is shaping up to be a difficult one for business across the gaming industry, including the mobile gaming sector. But while the recession brings challenges for mobile game developers, that doesn’t mean M&A activity in the space is going to slow down in 2023. M&A has been a consistent source of growth for mobile gaming companies in recent years.

Finance 73

Finance Marketing Advertising 73

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. For a dynamic creative to succeed, it must be delivered to the right people in the proper context and time, directly addressing the recipient’s specific needs and interes

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. While machine-learning tools have saved time and brain-crunching for many on the data/research side of the industry, AI tech took serious steps just recently into the content and even creative side of media.

Media 69

Media Agency Pop-Up Machine Learning 69

Martech Series

JANUARY 22, 2023

Paramount’s John Halley Named Vice Chair, to Help Drive Industry Evolution The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced that it has named Alysia Borsa , Chief Business Officer and President of Lifestyle at Dotdash Meredith, as Chair of the trade organization’s Board of Directors. Borsa has served on the board since February 2020 , most recently as IAB Board Vice Chair.

Media 52

Media Finance Advertising Education 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. But the fact is that third-party cookies have been unable for some time already — both Safari and Firefox already block third-party cookies by default and have placed restrictions on other types of identification metho

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing