Adweek
OCTOBER 6, 2022
The ad industry is a representation of how creativity, culture and growth come together. Those who knew Dan Wieden, one half of the duo behind Wieden+Kennedy, say he was the embodiment of this representation. When news of Wieden's passing spread on Sept. 30, many in the industry immediately knew that his substantial impact in the.
More About Advertising
OCTOBER 6, 2022
The marketing and communications world is changing fast, but 85% of clients think the agency model is not keeping pace — and 78% condemn it as no longer fit for purpose — according to a new survey from Dentsu. Of course, Dentsu’s study works nicely as a selling point for its own new, post-Wendy Clarke. The post Clients say siloed agencies are ‘not fit for purpose’ in new Dentsu Creative study first appeared on More About Advertising.
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Adweek
OCTOBER 6, 2022
Martha Stewart, perhaps the world's favorite domestic doyenne and America's first self-made female billionaire, has publicly revealed more of her twisted sense of humor over the past several years. Not to mention her self-deprecating streak. In fact, no one's better at skewering the Martha mythos than Martha herself. Her latest self-aware move comes via a.
Marketing Dive
OCTOBER 6, 2022
Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 6, 2022
Ricardo Casal and Juan Javier Pe?a Plaza have been on the fast track since they burst onto the scene at David in 2011. The Ecuadorian duo started as junior creatives in Buenos Aires and quickly established themselves as a creative powerhouse, rising through the ranks and winning multiple awards in their eight years at David.
Marketing Dive
OCTOBER 6, 2022
Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 6, 2022
Implementing a customer data platform (CDP) can be complicated for an organization of any size. It’s important to keep the key ingredients of the process top-of-mind at each point in the process. At the center of the CDP is the data, so there are issues of data quality and data sources to be dealt with. But in the bigger picture, the organization also has to consider who is using the CDP and why.
Adweek
OCTOBER 6, 2022
Following a successful U.S. launch in 2020 One School, a free 16-week portfolio school for Black creatives, is opening its doors in the U.K. The One Club for Creativity has partnered with WPP to launch the program, which offers a free alternative to traditional ad schools--and provides career opportunities for talented Black individuals looking to.
More About Advertising
OCTOBER 6, 2022
Here’s a new energy-efficient way to cook pasta and reduce emissions. Instead of cooking it in boiling water for ten minutes, you turn the heat off after two minutes and then let it stand for Barilla’s recommended “passive” cooking time. It’s an ancient Italian method, apparently, brought up to date by Le Pub, the “power.
Adweek
OCTOBER 6, 2022
After a year of financial struggles, and deeper recessionary fears looming, Peloton is seeking to get its bottom line in shape with a familiar tactic for tough times: It's issuing massive budget cuts--starting with the marketing department. According to CEO Barry McCarthy, Peloton is laying off 500 staffers after suffering six consecutive quarterly losses, according.
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AdExchanger
OCTOBER 6, 2022
Almost one year ago, the W3C created a small subgroup called the Private Advertising Technology Community Group (PATCG). This lean group planned for its smaller size and narrow focus to make it easier to actually get something done when it comes to advertising and analytics standards for the web. Standard W3C working groups were bogged. Continue reading » The post The W3C Ad Privacy Group Taking The Little-Engine-That-Could Path To Success appeared first on AdExchanger.
Adweek
OCTOBER 6, 2022
Pepsi is investing in a refreshed international brand strategy called "Thirsty for More" which will see it position itself as the soda of choice for young, adventurous consumers. The drinks giant said in a statement it's hoping to appeal to a demographic it called "Generation Thirsty" with a new creative north star that will unify.
AdExchanger
OCTOBER 6, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Bark Patterns appeared first on AdExchanger.
Adweek
OCTOBER 6, 2022
Andreessen Horowitz, Bessemer Venture Partners and Sequoia Capital are among the most recognizable venture capital firms in the U.S. They have collectively backed life-changing startups like Airbnb, Facebook, Twitch and Zoom. Traditionally, these firms seek out young companies they believe have long-term potential. In exchange for early capital, they receive a stake, which--if they are.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 6, 2022
This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic and BoxLunch stores, as well as related e-commerce platforms. “Halloween is a year-round lifestyle for many Hot Topic employees and customers, and with this initiative launching in the Halloween seasonal window it was a no-brainer that our best foot forward in Roblox would be a Halloween
Adweek
OCTOBER 6, 2022
Pinterest is marking World Mental Health Day Oct. 10 with a first-of-its-kind partnership with Headspace to aid creators on its platform. Thousands of eligible creators across 20 countries will receive free six-month subscriptions to Headspace so that they can access its tools for goals such as improving sleep, increasing positivity and managing stress.
MNTN
OCTOBER 6, 2022
An alarming thing happened to football fans last Saturday. As millions of Americans sat down to watch college football with friends and family, fans started panicking—they couldn’t find ESPN to watch the game on Dish Network or Sling TV. No amount of channel flipping or restarting the service solved it—the channel, and the game that came with it, were gone.
Adweek
OCTOBER 6, 2022
Snap Inc.'s ongoing partnership with Live Nation continues with custom augmented reality experiences at the Austin City Limits Music Festival, taking place Oct. 7 through 9 and 14 through 16 at Zilker Metropolitan Park. AR Compass is an immersive compass that will help attendees find bathrooms, food, stages and water on a 3D map, as.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
OCTOBER 6, 2022
Rob BeelerFounder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Beeler, founder of Beeler.Tech. With so much upheaval in our industry, agencies are the ones bearing the brunt of the greatest changes. If you’re an agency that wants. Continue reading » The post If Agencies Want To Survive, They Need To Adapt – And Look Inward appeared first on AdExchanger.
Adweek
OCTOBER 6, 2022
Reddit introduced a host of updates to its Ads Manager Thursday with the goal of helping new and existing advertisers of all sizes get started on the platform, manage their campaigns and optimize their results. Changes to the onboarding process to help brands get started, with an emphasis on Reddit's self-serve clients, include: A new.
Martech
OCTOBER 6, 2022
At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it? The two chief supports for digital invention turned out to be collaboration and experimentation. Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select
Adweek
OCTOBER 6, 2022
The dogs are taking over the 10th anniversary Treat Map from neighborhood social network Nextdoor. The Treat Map, available via the platform's Discover tab, lets neighbors add their homes and share details on how they will be celebrating Halloween in order to help trick-or-treaters plot their course, and when users add their homes, a post.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
OCTOBER 6, 2022
Video SSP Beachfront and Canoe Ventures expanded their ad-serving partnership across several more programmers. The two companies integrated their tech stacks in 2019 so broadcasters or streamers that work with Canoe can channel inventory more effectively to Beachfront’s programmatic pipes. Now, six more programmers, including Kabillion, Afro TV and TV One, are using the integrated solution.
Adweek
OCTOBER 6, 2022
The challenge The broader marketing world seems to be moving faster than ever. But the b-to-b world tends to be stuck working in a mode of legacy; a sort of slumber that rests on the satisfying feeling that things in b-to-b just move a little slower. B-to-b marketing and sales teams tend to approach their.
AdExchanger
OCTOBER 6, 2022
Anyone watching ad-supported connected TV apps at this time of year is likely seeing lots of election ads. That’s because CTV has become a favored distribution channel for candidates to spend their ad dollars. Local media, on the other hand, is contextually relevant but not as popular for election campaigns. The gerrymandering of districts often. Continue reading » The post The Big Story: Midterm Political Ad Spending – And Is Meta The New AOL?
Adweek
OCTOBER 6, 2022
Connected TV company Vizio closed its 2023 upfront negotiations, securing more than $200 million in commitments, a 100% increase. Top line The $200 million is double the amount Vizio secured a year ago, which itself was a four-fold increase. Between the lines Commitments likely came from both returning and new advertisers. During the company's last.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
OCTOBER 6, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Suite Smell Of Success Xandr CTO Ben John and EVP and GM Mike Welch recently shed some light on how Xandr plans to win in the CTV and video ad-serving market, which is essentially new to Xandr and a capability it’s building. Continue reading » The post Xandr’s POV On The CTV Ad Server Space; Are Sunnier Times Ahead For News?
Adweek
OCTOBER 6, 2022
David Nevins, a longtime Paramount programming executive, is exiting the company. The executive, who served as chairman and CEO, Paramount premium group and CCO, Paramount+ scripted series, told The Wall Street Journal that the company attempted to keep him on, but it was his decision to leave. He will exit at the end of the.
Exchange Wire
OCTOBER 6, 2022
In today's ExchangeWire news digest: Uber’s former security chief is convicted for failing to disclose a 2016 data breach; the UK government suspends its Data Reform Bill; and TerraLabs co-founder Daniel Shin requests to withdraw from testifying about the company's [.]. The post Uber’s Ex-Security Chief Convicted of Covering Data Breach; UK Government Suspends Data Reform Bill appeared first on ExchangeWire.com.
Adweek
OCTOBER 6, 2022
Snap Inc. is accepting applications through Nov. 1 for the second cohort of its 523 content accelerator program. The company introduced 523 last December with a focus on small, minority-owned content companies and creatives that traditionally lack access and resources when compared with their larger counterparts.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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