A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: Bark Patterns
By Nate Neal
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Google Search’s Core Updates Are Crushing Sites And Reshaping The Web
Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet.
Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans
Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports.
Criteo Splits Out Retail Media Revenue For The First Time
Criteo split out its retail media segment revenue for the first time during its earnings report on Thursday.
Google’s Ad Network Biz Dips, But Search Brings Home The Bacon
By next year, Google will have three separate business lines – Search, YouTube and Cloud – with an annual run rate to generate at least $100 billion, CEO Sundar Pichai told investors.
Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay
If you’re looking for a think piece about what Google’s most recent third-party cookie deprecation delay means for the online ad industry – this isn’t it. 😅
The IAB Predicts Social Video Will Overtake CTV This Year
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.
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Google Is Backing A National Approach To US Privacy Compliance
Google has said publicly that it will eventually (“soon”) adopt a national approach to privacy compliance in the US. That’s a big deal – but only if Google actually does it.
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OPINION: On TV & VideoFixing CTV Ad Repetition Means Understanding How Ad Tech Enables It
Multiple factors such as buy-side practices, the CTV industry structure and shortcomings in ad tech contribute to CTV’s ad frequency problem. Yet there are several ways to overcome these limitations.
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YouTube And Everything Else: Google Wants Marketers To Buy Their Streaming Through DV360
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other connected TV publishers.
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Business Insider Embraces Emotional Analysis To Boost Contextual Targeting
Business Insider released a new targeting tool called SAGA reACT that analyzes the emotional reactions its content produces to create actionable, emotion-driven audience segments.
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Meta’s NewFronts Push Was All About Three Things: Reels, AI And Creators
Meta’s NewFronts presentation on Thursday was Reely focused on AI. But seriously, folks, Meta has three intertwined obsessions right now: short-form video, the creator economy and artificial intelligence.