Martech
DECEMBER 21, 2021
2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. Companies were forced to make hard pivots in their marketing strategy, and they needed strong marketing operations muscle to do it.
More About Advertising
DECEMBER 21, 2021
Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server. Microsoft’s Mikhail Parakhin says: “With Xandr’s talent and technology, Microsoft can accelerate the delivery of its digital advertising and retail media.
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Martech
DECEMBER 21, 2021
“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. “What that means is that the integration with other applications in your stack, and the visibility and control you gain, will provide you with the ability to make decisions on the fly.”. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.
More About Advertising
DECEMBER 21, 2021
What a year it’s been. Thank god brands have, on the whole, stopped showing us our covid-destroyed lives in their advertising. ‘Now more than ever’ (eurgh) people need to be entertained. And whilst insight and emotion are the right tools to use to create effectiveness, as these few ads show, there plenty of emotions and. The post Joint London founder Damon Collins: Ads of the Year 2021 first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
DECEMBER 21, 2021
AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. Marketers in search of intelligent, targeted cross-screen campaigns in the post-cookie world will benefit from the kind of expanded open web marketplaces established by Mi
More About Advertising
DECEMBER 21, 2021
Covid continues to wreak havoc amid the best laid plans: if there’s no or little football this Boxing Day (December 26) in the UK because many footballers refuse to be vaccinated, then a Shelter promotion with agency Dark Horses will founder. Shelter is a venerable charity for the homeless and the campaign is a spin. The post Fingers crossed for Dark Horses Shelter homeless promotion first appeared on More About Advertising.
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More About Advertising
DECEMBER 21, 2021
Wonder what that mythical paper and paste billboard man Bill Stickers (or was it Posters) would have made of Out of Home these days. Used to be outdoor (which made life easier) but there are lots of indoor ads these days too. Now we have scary monsters – here’s the Myriapod to launch the second. The post The Network unleashes Netflix 'The Witchers' monster in giant Out of Home campaign first appeared on More About Advertising.
Martech
DECEMBER 21, 2021
When cloud-based visual merchandise software company One Door teamed up with marketing platform Influ2 to reach B2B customers, they used performance data to improve their current and future campaigns. This was especially necessary in a B2B effort with many targets that sat within a single account, and with different actions for prospects to take, including content downloads and requests for demos.
Lemonads
DECEMBER 21, 2021
As a publisher, your main goals are always to deliver great content and monetize your traffic without sacrificing your page’s user experience. But, even though banners and other traditional formats have been around for a while, these types of ads don’t always enhance the content on your site or encourage users to explore more pages. Fortunately, content commerce has allowed publishers to weave their affiliate monetization strategies right into their existing content production process.
All About Advertising Law
DECEMBER 21, 2021
Senator Joe Manchin’s decision to torpedo the Build Back Better Act has wide-ranging consequences, including one that hits close to home, so to speak. Tucked in the bill was a provision to provide the FTC with authority to seek civil penalties for all violations of Section 5 of the FTC Act (something the FTC Act currently does not allow). This provision, which was vehemently opposed by a broad range of business groups, essentially has died on the vine.
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