Adweek
JANUARY 26, 2023
As the creator economy matures, more reliable metrics should emerge for marketers. But, marketers say, it's still a challenge to make informed decisions when picking creators to work with. Data about whether a creator's audience syncs with a brand's customers, or whether the creator receives sufficient interactions on their posts, is hard to come by.
Martech
JANUARY 26, 2023
As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult. With the many platforms and apps, it can take time to understand where your audience spends time online.
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Adweek
JANUARY 26, 2023
No matter how many hours I spend on TikTok and Instagram, or how young I feel compared to my peers, there's always some word or concept that the algorithm appropriately doesn't serve me. This is when I realize what the algorithm already knows: I am old AF. (Do people still say AF?) OK, 45 is.
Marketing Dive
JANUARY 26, 2023
Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 26, 2023
Founded in 1886, Avon is older than women's right to vote in the U.K. and U.S. But for the past two decades, the brand's sales have been lackluster as customers skipped out on door-to-door selling--first in favor of department stores, then later ecommerce.
Marketing Dive
JANUARY 26, 2023
Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JANUARY 26, 2023
As part of the “KFC Buckets Are Life” campaign, the court features pre-warmed basketballs and nets made to look like the chain’s chicken buckets.
Adweek
JANUARY 26, 2023
There's been a lot of discussion recently around text messaging boundaries and how tech giants like Apple and Google are--or aren't--making it easier to set important limitations on how we text to benefit mental health. Getting a bunch of texts at the wrong time, like during a busy work day, can undoubtedly cause anxiety for.
AdExchanger
JANUARY 26, 2023
The Department of Justice wants to break up Google's ad tech stack. But how would separating Google's publisher technology into a standalone entity affect the ad ecosystem? There are pros The post Imagining A World In Which Google Is Forced To Divest GAM appeared first on AdExchanger.
Adweek
JANUARY 26, 2023
Even a World Cup year couldn't make Peacock fly. NBCUniversal's flagship streaming service surpassed 20 million paid subscribers in the fourth quarter of 2022--a 5 million addition--driven by live sports, films and originals in Peacock's best quarterly result since its launch in 2020. That still didn't stop the bleeding. The cost of investing in those.
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Martech
JANUARY 26, 2023
It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. It’s important to schedule them as close together as possible to help make relevant comparisons.
Adweek
JANUARY 26, 2023
TikTok lets users block other users to prevent them from seeing their profile and content. Users can view all of the TikTok accounts they've blocked within the application's Settings menu. On this menu, users can unblock users if they want to be able to interact with them again. Our guide will show you how to.
Martech
JANUARY 26, 2023
Marketing operations is what makes the magic happen. These are the folks who see that your martech stack doesn’t get stuck. They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. Where would we be without them? That’s too scary to think about. Here’s our list of MOps experts who have the ear of the profession.
Adweek
JANUARY 26, 2023
Home improvement retailer The Home Depot's Canada arm was found sharing people's in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of those consumers, according to Canada's privacy watchdog. Top line An investigation by the Office of the Privacy Commissioner of Canada (OPC) found that The Home Depot, via Meta's Offline Conversions.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JANUARY 26, 2023
Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.
Adweek
JANUARY 26, 2023
Various brands across the plant-based meat sector have stirred up controversy with their marketing in hopes of generating debate and making consumers think hard about their diets and the benefits of cutting out animal meat. However, one such brand became more controversial than it expected, despite aiming to highlight how its products could bring cultures.
Martech Series
JANUARY 26, 2023
Bridged , the world-first no-code AI solution to automate content marketing funnels for publishers, has raised more than £575,000 (€650,000) in new investment which will help fund the startup’s global growth journey. Next Generation content tech startup, Bridged, uses artificial intelligence to understand visitor intent and identify hotspots within content – whether in text, audio or video – which are anticipated to generate engagement.
Adweek
JANUARY 26, 2023
Three years and 164 million subscribers later, Disney+ is leaning into marketing for adults. The streamer is rolling out a series of three new spots telling the story of people who've experienced the Disney brands throughout their lives--a "Life Story," if you will. The interconnected "Life Story" ads mark the next phase of Disney+'s "Feels.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JANUARY 26, 2023
Ty Ahmad-Taylor comes from Meta and will serve as vice president of organic growth and product marketing during a pivotal period for the company.
Adweek
JANUARY 26, 2023
The clamor to split up Google's ad-tech business got a lot louder (and more specific) this week. And while divesting its ad tech units will certainly shake up the display ad ecosystem, not all the outcomes would necessarily be beneficial for marketers. The Department of Justice (DOJ) is pursuing a divestiture of Google's sell-side ad.
Martech Series
JANUARY 26, 2023
Airmeez’ AI-based intent routing will now use SoundHound’s best-in-class voice AI to offer intelligent virtual assistants and notification services featuring natural language interactions across multiple communication channels. Airmeez announced they will be working with SoundHound AI, Inc. technology to bring a seamless conversational AI experience to software-as-a-service intelligent virtual assistant, notification and customer engagement solutions.
Adweek
JANUARY 26, 2023
Even though we talk about "brand" here every week, it can still seem like a nebulous concept. What is a brand? How do you figure yours out? How do you express it to others? Brand strategist Shelley R?stlund has branding down to a science. In this episode of Let's Talk About Brand, R?stlund joins host.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
MNTN
JANUARY 26, 2023
When Netflix finally pulled back the red curtain on its latest earnings report last week—the first since the streaming giant announced its entry into the ad-supported streaming space—it answered the burning question that we all had: will they or won’t they see success with this new strategy? The answer was a resounding yes (and put Wall Street estimates to shame).
AdPushup
JANUARY 26, 2023
The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video Ads, best practices, and how video ads are served. Video brings more viewability to your ads. Since users prefer video ads, marketers and advertisers are [.
VideoWeek
JANUARY 26, 2023
The Justice Department’s (DOJ) antitrust lawsuit against Google has sent ripples across an industry that has waited years for the search giant’s ad market domination to face meaningful scrutiny. The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition.
Exchange Wire
JANUARY 26, 2023
In today's ExchangeWire news digest: Elon Musk explores raising USD$3bn (~£2.4bn) to pay off Twitter debt; the head of Europe's ASML calls on The Hague for “sensible” controls on chip exports to China; and Injective launches USD$150m (~£121.4m) ecosystem fund. Musk [.] The post Musk Seeks USD$3bn for Twitter Debt; ASML Head Calls for “Sensible” Controls on Chips to China appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Monetize More
JANUARY 26, 2023
Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.
Martech Series
JANUARY 26, 2023
Companies Combine Synergistic Technology and Business Models to Increase Revenue, Profitability and Productivity as well as Improve Patient Engagement Worldwide Engage Technologies Group, Inc., a cloud-based SaaS company that has invented a powerful technology platform that seamlessly unites marketing automation, expertly curated content, omnichannel communications and mobile intelligence into a single patient engagement solution, is merging with APX Platform, a multi-dimensional, training, gr
AdPushup
JANUARY 26, 2023
Improve your advertising strategy and maximize your ad spend with our comprehensive guide on programmatic direct. Learn about the key features, the difference between open and private auctions, preferred deals, and more. The advertising industry is complex. There are already a few known methods to sell and purchase ad space (inventory); more are being added [.
Martech Series
JANUARY 26, 2023
The platform now provides flexibility not seen with other data pipeline and automation tools. Zuar has launched Version 3 of its flagship data pipeline solution Mitto. The platform allows organizations to pull in data from a wide variety of sources and fully prepare it for analysis. Utilizing automation and intuitive job management, Mitto users seamlessly and with little effort maintain a single source of truth for their organizations.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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