The Ad Tech Blog
AUGUST 16, 2023
I Hear You, But Let’s Rethink This Engineers frequently approach with the refrain, “Let’s slow down and address our tech debt,” or “We had to cut corners last time to meet our deadline; we need to tidy up.” Or, they might adopt a diplomatic tone, stating, “We need to concentrate on scalability to accommodate more users.” You’ve nurtured a culture of pushing beyond limits, extra effort, and going the extra mile.
AdExchanger
AUGUST 16, 2023
Chatting with clean rooms is becoming a trend. AppsFlyer launched a function within its data clean room that allows marketers to pose their business questions in natural language. The post AppsFlyer Adds ChatGPT To Its Clean Room appeared first on AdExchanger.
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Seth Godin
AUGUST 16, 2023
I was happily pedaling along on the rail trail when three spandex speedsters blew by me on their handmade carbon bikes. For a moment, I was disheartened. What’s the point–they’re speedy, I’m not. Then I realize that it’s not a bike race, it’s a bike ride. There is no winning, just the riding.
AdExchanger
AUGUST 16, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Work Behind The Patchwork Big Tech has long railed against the US adopting a patchwork of state privacy The post The Unintended Privacy Law Patchwork; Amazon Extends Ads To Third-Party Sites appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 16, 2023
Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Clunky interfaces and slow responses won’t cut it anymore. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. And why shouldn’t they? With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short.
AdExchanger
AUGUST 16, 2023
How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director. The post How Old-School CPGs Are Leaning In On Generative AI appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPushup
AUGUST 16, 2023
Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads. However, many video [.
Ad Badger
AUGUST 16, 2023
When selling in a marketplace as competitive as Amazon, you need all the tools you can get to propel you. Read More 12 Unbelievably Effective Free Amazon Features Every Brand Should Be Using The post 12 Unbelievably Effective Free Amazon Features Every Brand Should Be Using appeared first on Ad Badger.
Basis
AUGUST 16, 2023
What a strange time we live in. Congressional hearings about aliens , traumatized orcas attacking boats , TikTokers making thousands per day doing whatever this is … So, what’s next? A cage match between two of the wealthiest and most influential people in the world? Well, yes. Maybe. This proposed cage match between Elon Musk and Mark Zuckerberg is a news story that’s just too bizarre to ignore—and given that it would take place between two social media titans, it got us thinking about who soci
Martech
AUGUST 16, 2023
The Container Store is using texts and other mobile channels to drive back-to-school sales as college students prepare to move into dorms. The company’s strategy is tailored to engage customers in the manner they prefer without overwhelming them. The national retailer partnered with texting platform Vibes to manage the campaign, which includes SMS (texts), MMS (with enhanced multimedia creative) and mobile wallet.
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Exchange Wire
AUGUST 16, 2023
With ATS Singapore fast approaching, and ahead of their appearance at the event, LoopMe's head of SEA and ANZ, Alberico de Nardis, sat down with ExchangeWire to discuss future trends within APAC, the importance of Ad Net Zero, M&A opportunities [.] The post LoopMe’s Alberico de Nardis on Trends in APAC, AI’s Role in Digital Marketing, and ATS Singapore appeared first on ExchangeWire.com.
AdPushup
AUGUST 16, 2023
Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads. However, many video ad types are perfectly designed to benefit publishers [.
Smart Insights
AUGUST 16, 2023
How do direct-to-consumer businesses establish themselves in a competitive market? We look at how D2C businesses leverage owned data to reach and engage directly with consumers In recent years, brands have realized the merits of owned and self-operated direct-to-consumer (D2C … The post Direct-to-consumer: E-commerce marketing techniques for D2C brands appeared first on Smart Insights.
Chief Martech
AUGUST 16, 2023
One of the most interesting annual martech surveys out there is the Martech Replacement Survey produced by the team at MarTech.org. (Kudos to Chris Elwell, whose brainchild this was.) Every year they ask marketers: Did you replace any martech applications in your stack? Why did you replace them? What did you look for in the apps you replaced them with?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
AUGUST 16, 2023
Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.
Digiday
AUGUST 16, 2023
Last year, Roblox announced that it would roll out programmatic in-game ads by the end of 2023. Now, with just over four months left in the year, the metaverse platform is nearing the end of its self-imposed deadline. Roblox has already brought on select brands such as Puma and the NFL for an ongoing beta test of its immersive ads, which come in the form of both in-game billboards and “Portals” that teleport users into branded experiences.
AdPushup
AUGUST 16, 2023
Unlock the power of enterprise SEO strategy with 11 steps to enhance your website’s performance. Elevate your online presence and boost visibility for optimal results. Search Engine Optimization, or SEO, is like a digital megaphone. It helps your website shout louder, so more people online can hear and find you. This is important because more [.
Digiday
AUGUST 16, 2023
It’s no exaggeration to say some things just are a bit off-kilter in the U.S. consumer mindset. While economic news continues to show optimistic trends (inflation is slowing, consumer demand is keeping pace), people are worried about all sorts of instability around them — the environment, political acrimony, job stability, etc. Social media has for years been where people express their fears, worries and hopes — and that world has gone through its own upheaval with Elon Musk’s takeover /makeover
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
MNTN
AUGUST 16, 2023
Last month may have been all about those summer swells, but starting this month, there’s one thing a performance marketer wants to keep in mind: holidays. Not the “summer OOO” kind, either (sorry to disappoint!)—the Q4 variety. If you’re not already thinking about the upcoming quarter, let this be your sign to get a move on—this year’s holiday spending is set to break records yet again at a forecasted $1.3+ billion.
Digiday
AUGUST 16, 2023
This week’s Media Briefing looks at the top trends to come out of publishers’ Q2 earnings. Digital subscriptions carry Q2 The Arena Group sells a majority stake, X caught throttling traffic to competitor sites and more Digital subscriptions carry Q2 Another round of earnings has come and gone and based on Q2 trends, publishers’ digital subscription businesses were the breadwinners compared to their digital advertising and commerce businesses.
VideoWeek
AUGUST 16, 2023
Traditional linear TV viewing – made up of broadcast and cable viewing – accounted for less than half of all TV usage in the US in July according to Nielsen’s monthly The Gauge report. This marks the first time that linear TV has made up less than half of all TV time in America, a significant milestone as CTV usage continues to rise.
Digiday
AUGUST 16, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
AUGUST 16, 2023
In today's ExchangeWire news digest: Sea plans to boost investments in its e-commerce business; X pulls the plug on its promoted accounts ad business; and Tencent to "drive innovation" after reporting growth throughout Q2 2023. Sea to invest as e-commerce business [.] The post Sea to Boost E-Commerce Investments; X Kills $100m Promoted Accounts Ad Business appeared first on ExchangeWire.com.
Digiday
AUGUST 16, 2023
Until Facebook’s Cambridge Analytica crisis sent shockwaves through the worlds of social media and politics, data privacy wasn’t necessarily on everyone’s radar as a priority. In the years since, companies have rushed to upgrade the ad-tech ecosystem, but as the industry knows, it’s not easy to retrofit an entire industry inside or outside of a Sandbox.
Rob Campbell
AUGUST 16, 2023
I hope I’m a decent leader. While I know there will be some people I’ve worked with, who definitely won’t hold that view … I hope the majority do. Because – believe it or not – I try hard to be. Sure, I make some mistakes. And I can definitely be a pain in the ass. But I am committed and invested in being the best boss I can be.
Digiday
AUGUST 16, 2023
As the world of marketing-related generative AI tools begins to look as complex as the ad tech Lumascape, rapid advancements are making it harder for some marketers to sift through the noise when vetting potential AI vendors — a growing headache compounded by unresolved issues like copyright and data privacy concerns. The ubiquity of generative AI makes it even more critical for marketers to understand the versatility and portability of various large language models (LLMs), according to marketin
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
AUGUST 16, 2023
If you’re asking yourself how to increase podcast listeners and reach the desired milestone of 5 million monthly downloads, this post is for you. The ascent to podcasting fame is an exciting one, requiring deft planning, inventive strategies and commitment to the interests of your listeners. In this post, we’ll explore tried-and-true strategies that will put your podcast on a trajectory toward unheard-of success as we dig into ways you can promote and expose your content to your audience.
Digiday
AUGUST 16, 2023
This week, Exverus Media and meat company John Soules Foods launched their first artificial intelligence chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this? As part of John Soules’ larger rebranding effort, the campaign will integrate retail media networks, paid social and programmatic marketing to drive awareness of its meat products.
Single Grain
AUGUST 16, 2023
SaaS technical SEO is tricky because it requires optimizing different website elements accurately. You can’t ignore technical optimization because improved on-page optimization leads to more qualified organic SaaS leads. From analyzing website structure and page speed to implementing on-page SEO techniques and ensuring mobile optimization, SaaS technical SEO elevates your website’s performance and helps your SaaS business website achieve better search engine rankings.
InMobi
AUGUST 16, 2023
We are pleased to announce that InMobi has acquired Quantcast Choice , a leading Consent Management Platform (CMP) designed to help publishers like you seamlessly align with rapidly changing global privacy regulations. As privacy regulations like General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) evolve, CMPs have become critical for publishers to ensure compliance and maintain ad revenue.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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