Adweek
DECEMBER 13, 2023
Ben & Jerry's and Ava DuVernay are using their Lights! Caramel! Action! ice cream collaboration as a call to action--in more ways than one. The famed Vermont-based ice cream maker and the award-winning filmmaker, writer and producer--both as well known for their social justice activism as they are for their respective crowd-pleasing crafts--have teamed up.
Ad Rants
DECEMBER 13, 2023
In today's fast-paced digital era, the safety shoe industry is transforming, and businesses increasingly recognize the importance of embracing e-commerce. This article explores the current landscape of safety shoe e-commerce, delving into trends, benefits, challenges, and best practices that can propel safety shoe businesses to thrive in the online marketplace.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
DECEMBER 13, 2023
News and lifestyle media company theSkimm laid off 12 employees in late November, or roughly 10% of its workforce, in the latest of a series of headcount reductions sweeping the media industry, according to three people familiar with the situation. A representative for theSkimm confirmed the news. The cuts mark the third round of layoffs.
AdExchanger
DECEMBER 13, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix in the past for its lack of transparency into streaming ratings. Netflix answered critics this week with a surprise data dump – its first real viewership report. The report, which Netflix will release twice a […] The post Netflix Actually Shared Viewership Data; Why Xbox Is The Key For Microsoft Ads appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 13, 2023
A bunch of Nerds will be at Super Bowl 58 this year, as Ferrara Candy's Nerds brand will make its Big Game debut after 40 years. Nerds will air a 30-second spot during the second quarter of the game, featuring the Nerds characters--fun globs with big eyes, two feet and no arms who look vaguely.
Martech
DECEMBER 13, 2023
Well, friends, we have reached the end of 2023. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 13, 2023
The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply. The post Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data appeared first on AdExchanger.
Adweek
DECEMBER 13, 2023
It's hard to believe that Google has only been around for 25 years, considering how ubiquitous it has become since its 1998 debut. For the brand's annual Year in Search platform, imagining what the future holds means looking back at yesterday's trends. Last year's campaign centered on users searching for new ways to change and.
AdExchanger
DECEMBER 13, 2023
A small bone is being thrown. AdExchanger has learned that Google is offering advertisers information on certain ad placements across its Search Partner Network in response to the most recent Adalytics report. But Google isn’t opening the door more than a crack. It’s only telling advertisers whether their ads were served into one of the […] The post Google Will Share Limited Search Partner Site Placement Info With Advertisers appeared first on AdExchanger.
Adweek
DECEMBER 13, 2023
Inflation may be easing, but that's little comfort to consumers dealing with an already sky-high cost of living and a looming holiday shopping season. In response, companies should reevaluate their loyalty programs, according to two recent surveys.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
DECEMBER 13, 2023
The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie is finally at hand. But signal loss doesn’t stop with cookies. Apple has already restricted mobile advertising IDs with the AppTrackingTransparency framework and IP addresses with iCloud Private Relay. Further, Google is preparing for its […] The post The Addressable Ecosystem Bubble Is About To Burst.
Adweek
DECEMBER 13, 2023
VML has been awarded the brand strategy and creative AOR account in the U.S. for ice cream brand Breyers following a review run internally by the brand. The account was won by Wunderman Thompson New York, which will become VML after Jan. 1, 2024.
Martech
DECEMBER 13, 2023
SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO.
Adweek
DECEMBER 13, 2023
Brian Dolan, the CEO of WorkReduce, a data-driven platform for marketing staff augmentation and services, has been arrested in Fairfax County, Virginia and charged with multiple counts related to solicitation of a minor. According to a report by WJLA ABC News 7 in Virginia, on Monday the parents of an underage person told police that.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
DECEMBER 13, 2023
We actually don’t really know. Netflix just released their first-ever detailed analysis of how many hours of engagement the top 15,000+ most watched shows on the network received over a six month period. Here’s the file. Who won? That question is actually the lesson here. The fact is, most organizations are pretty clueless about where real value lies.
Adweek
DECEMBER 13, 2023
Sperry has been known for its boating shoes since 1935, and has grown into a classic footwear brand for everyday wear. In changing times, Sperry has stayed relevant by collaborating with various artists and movie franchises, including Jaws, while remaining true to the quality standards set by sailor, inventor and explorer Paul Sperry. As the.
Spoton Digital Media
DECEMBER 13, 2023
As we look forward to 2024, we’re taking a look back at 2023 and reflecting on the marketing lessons we learned. Filled with economic uncertainty, disruptions in social media, and the introduction of powerful AI tools, 2023 challenged marketers and brands to shift perspectives and adjust strategies. We also had to remain focused and continue to keep proven marketing tactics on track while learning new things and finding better ways to work with our teams and meet the challenges of the year.
Adweek
DECEMBER 13, 2023
On this week's episode, Cathy Hackl and guest host Lee Kebler discuss how educators are incorporating artificial intelligence into homework assignments, prompting Hackl to emphasize the importance of parents engaging in conversations with their children about AI. Notably, the EU takes the spotlight as the first governing body to enact laws regulating artificial intelligence.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
DECEMBER 13, 2023
How well do today’s marketers know their customers and prospects? It’s not a new question, yet it remains an important one. Data is having its moment and the moment seems (to me) suspended in amber. But data is not knowledge nor is it intelligence. Data is the raw material that human beings can use to […] The post Close the Perception Gap and Find A Way to Get On the Customer’s Page appeared first on Adpulp.
Adweek
DECEMBER 13, 2023
Shiv Gupta is widely considered an early ad-tech guru, founding ad-tech education firm U of Digital to help tech workers be more savvy at their jobs. The platform reaches employees at 44 companies including Yahoo, Pinterest, Nielsen and FreeWheel to teach the nuts and bolts of programmatic advertising. U of Digital's newsletter, which is a.
Martech
DECEMBER 13, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers.
Adweek
DECEMBER 13, 2023
This year's United Nations climate summit wrapped up today in Dubai, as nearly 200 countries agreed upon a new global pact for tackling climate change. But while the facts of the deal are historic--it calls on the world to transition away from fossil fuels--island nations criticized the fine print as offering a "litany of loopholes.".
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
DECEMBER 13, 2023
Mas allá del drama en su vida personal, en 2023 Shakira le puso al mal tiempo buena cara, con récords que van desde la canción latina más escuchada en Spotify en 24 horas, con su “Music Sessions #53” junto al DJ argentino BZRP, 14.393.324 de veces para ser exactos; además de tener el video más visto en YouTube el mismo día con más de 63.000.000 de visualizaciones, sin importar el idioma.
Adweek
DECEMBER 13, 2023
The overwhelming majority of the time that a bid request is sent out by a supply-side platform, offering an opportunity to advertise on a publisher's website, no one responds. The standard fill rate for SSPs is 1%. In other words, there is just a 1% chance that a bid request sent out by an SSP.
Digiday
DECEMBER 13, 2023
01 Introduction Last November, Digiday+ Research released a report from our emerging technologies series that dove into artificial intelligence applications for marketers. Shortly after it was published, the discussion around AI shifted dramatically with the release of OpenAI’s ChatGPT, which has caused a paradigm shift toward generative AI. Public access to ChatGPT allowed individuals who did not have a background in advanced computer technology to experiment with and leverage AI technology whi
Adweek
DECEMBER 13, 2023
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. Last week, Pinterest vp of retail Carrie Sweeney discussed the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
DECEMBER 13, 2023
Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 in earned media value (EMV) for every dollar they spend on influencers. Top performers get an amazing $18 of EMV for the same spend. Naturally, the benefits are cumulative when you work with the same creators over time.
VideoWeek
DECEMBER 13, 2023
The advertising industry has the unique ability, and responsibility, to promote tolerance through its work. But the sector has to start by looking inwardly, before it can enact meaningful change in wider society. Earlier this year, a survey by Infosum found that 69 percent of LGBTQ+ people in advertising have faced discrimination in the workplace – and while progress has been made in fostering acceptance within the industry, there is clearly still work to be done.
Exchange Wire
DECEMBER 13, 2023
SINGAPORE, 13 DECEMBER 2023 - AlgoriX, a leading independent global media and technology firm, has released a report revealing a significant 30% Year-on-Year increase in total worldwide ad spending on the AlgoriX Exchange during Black Friday Week. Europe, displaying a [.] The post AlgoriX Sees over 100% Ad Spend Growth in Europe During Black Friday Week appeared first on ExchangeWire.com.
Digiday
DECEMBER 13, 2023
This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story. The invalid traffic dispute Connecting the advertising dots Condé Nast and theSkimm face layoffs, OpenAI teams up with Axel Springer and more The invalid traffic dispute During the Digiday Programmatic Marketing Summit last week, two agency executives voiced frustrations in the town hall discussi
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
307 
Let's personalize your content