AdExchanger

OCTOBER 5, 2023

The growth of 5G is already […] The post 5 Ways Enhanced Connectivity Will Transform DOOH appeared first on AdExchanger. And based on data from Omdia and 5G Americas, 5G wireless connections will reach 5.9 billion devices globally by the end of 2027.

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AdExchanger

JULY 11, 2023

The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing The post Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH? appeared first on AdExchanger.

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AdExchanger

DECEMBER 8, 2022

DOOH has been thought of as pure branding, according to Elliott Hasiuk, principal for digital media at Part and Sum. The post AdQuick Joins The Growing Ranks Of DOOH DSPs appeared first on AdExchanger. That makes sense, considering out-of-home media might just be a.

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Media 113

Exchange Wire

AUGUST 1, 2023

StackAdapt, the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) advertising solutions provider across the EMEA market. The post StackAdapt Expands DOOH Inventory by Onboarding New Partners for EMEA appeared first on ExchangeWire.com.

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Marketing Tech News

SEPTEMBER 12, 2023

VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in the UK.

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AdExchanger

MAY 2, 2023

With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth. One reason for this: We’ve modernized workflows such as conventional insertion order (IO)-based transactions The post A DOOH Buyer’s Perspective On Supply Chain Innovation appeared first on AdExchanger.

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Advertising 96

AdExchanger

APRIL 12, 2023

Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and The post DOOH Could Remain A Small Slice Of The Ad Market If It Doesn’t Prioritize Performance appeared first on AdExchanger.

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AdExchanger

APRIL 16, 2023

Aim At The Heart, Hit The Stomach When New York added digital screens to subway cars, Seamless and The post Down And Dirty With DOOH; Does TikTok Win, Even If TikTok Wins? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. appeared first on AdExchanger.

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Martech Series

JULY 11, 2022

is pleased to announce it has concluded a global strategic alliance with Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company. The post Hivestack And AXES Sign Strategic DOOH Partnership appeared first on MarTech Series.

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Exchange Wire

JUNE 30, 2023

Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and leveraging programmatic technology to amplify user-generated content (UGC) on digital out of home (DOOH). The post Harnessing the Power of UGC and Programmatic DOOH appeared first on ExchangeWire.com.

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Exchange Wire

MARCH 26, 2023

The post <strong>How Data is Shaping Dynamic DOOH</strong> appeared first on ExchangeWire.com. Research from Nielsen claims that OOH advertising is “the most effective offline medium in driving online activity” and can deliver [.]

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Martech

MARCH 31, 2022

Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. The DOOH transformation is making desirable locations and audiences accessible to advertisers, and also measurable. Why we care.

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AdExchanger

DECEMBER 7, 2022

The post A New Era For Rideshare Advertising And DOOH Experiences appeared first on AdExchanger. OOH advertising spend is nearly back to prepandemic highs as of Q2 2022. This rapid rebound and growth are creating an inflection point for the category – one that’s driving.

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Advertising 98

Martech Series

JUNE 8, 2022

The Digital Out-of-Home Excellence awards – DOOH-E recognizes top performers in digital out-of-home (DOOH) media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem. “As

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AdExchanger

DECEMBER 5, 2022

Betterment, Continue reading » The post Betterment Tapped DOOH To Drive Awareness Amid Retail Investment Boom appeared first on AdExchanger. It was volatile, but it was also exciting, and the headlines were blaring about retail investors taking on Wall Street.

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Exchange Wire

OCTOBER 10, 2023

VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in [.]

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Exchange Wire

FEBRUARY 15, 2024

New research from Blis, the integrated ad planning, buying and measurement platform, reveals that CTV, DOOH, and mobile ads significantly influence nearly one-third of retail shoppers in the UK to make purchase decisions. In collaboration with Sapio, a comprehensive market [.]

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Exchange Wire

OCTOBER 8, 2023

Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand through a new DOOH partnership with leading local media owner specialising in elevator screens, UpMedia. Through this partnership, 2,000 UpMedia DOOH [.]

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More About Advertising

DECEMBER 12, 2022

The post Tinka escapes troll in 3D live action DOOH spot from Denmark’s TV2 first appeared on More About Advertising. Created by Armstrong Film and the TV2 creative department with media.

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Exchange Wire

NOVEMBER 7, 2022

Kevel Relay, the suite of programmatic APIs that allow publishers to unify, mediate, and control their auctions, is adding substantial SSP integrations in the DOOH space. DOOH is one of the fastest growing programmatic markets and is expected to reach [.].

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Marketing 52

Exchange Wire

MARCH 5, 2024

The post Programmatic DOOH Shakes Off its Nascent Label & Enters the Mainstream appeared first on ExchangeWire.com. For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the programmatic digital out-of-home (pDOOH) landscape in the UK.

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Media 40

Smarty Ads

JUNE 29, 2022

Breaking news: From now on, it is possible to advertise with DOOH and audio on SmartyAds DSP. As audio and DOOH mediums grow increasingly popular, providing our advertisers with yet another chance to expand and impact their reach became of utmost importance. Advertising on these mediums can be smart, relevant.

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Advertising 70

Digiday

MARCH 30, 2023

DOOH advertising offers flexibility in media buying and creative, in addition to targeting, measurement and programmatic marketing tools thanks to technological advances. DOOH] is one way.” Chang did not disclose specific DOOH ad spend details.) The brand did not respond to a request for specific DOOH spend figures.) “As

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Martech Series

MARCH 6, 2023

Members of Loop Media’s executive team will be participating in various panel discussions to discuss the future of digital out of home (“DOOH”) advertising during the conference, from March 10-12. Grammy Award winning songwriter Brody Brown will perform at 5:45pm CST, immediately following the panel.

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Media Entertainment Advertising ROI 84

Clearcode

MARCH 13, 2023

In this article, we explain what RTB is, how it works and what its introduction to DOOH means for this channel and the players that operate in it. Key Points The IAB Tech Lab has added support for DOOH advertising in the release of OpenRTB 2.x. What Is Digital Out-Of-Home (DOOH) Advertising?

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Exchange Wire

NOVEMBER 30, 2023

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company have announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customise their inventory sourcing and build strategic, curated deals based on their specific [.]

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Exchange Wire

FEBRUARY 27, 2024

Hivestack by Perion, the world’s leading programmatic digital out of home (DOOH) ad tech business today (27th February, 2024) announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia.

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Exchange Wire

MARCH 9, 2023

The post <strong>Edinburgh Airport Launches Programmatic DOOH with JCDecaux UK</strong> appeared first on ExchangeWire.com. The offering connects advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital out-of-home supply-side platform. First to market with this new [.]

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Exchange Wire

JUNE 12, 2023

ARAGO (formerly the Mediakeys Platform) and Broadsign today (June 12th, 2023) announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel demand-side-platform (DSP), making programmatic digital-out-of-home (DOOH) purchases accessible for the [.]

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Demand Side Platform 59

Martech Series

JUNE 9, 2022

Hawk’s technology enables clients to plan, activate and manage advertising campaigns across mobile, digital audio, connected TV (CTV), digital out-of-home (DOOH), in-game advertising and the metaverse. The post Hawk Increases DOOH Focus; Appoints Georgia Yaksich from Australia’s oOh!media media appeared first on MarTech Series.

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Media Impressions Agency MarTech 83

Exchange Wire

OCTOBER 5, 2022

Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform, an omnichannel demand side platform (DSP) powered by location intelligence. . With the addition of Hivestack, one of the [.].

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Martech

MARCH 21, 2022

Read next: More about DOOH hyper-local and contextual targeting. The digital transformation of out-of-home (DOOH) includes more than just public streets and malls. The post Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts appeared first on MarTech. Why we care.

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Exchange Wire

OCTOBER 11, 2023

Hivestack, the world’s leading, independent programmatic DOOH ad tech company today (October 11th, 2023) announced a partnership with Grupo Expansión, a major omnichannel media owner in Latin America connecting audiences with brands across magazines, events, video podcast, podcasts, online display, [.]

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Ad Tech Audience Media 59

AdPushup

SEPTEMBER 23, 2022

Digital Out-Of-Home or DOOH Advertising present a major opportunity for marketers and publishers to reach target audiences in a specific, real-world context and optimize revenue. Digital Out-Of-Home (DOOH) advertising seems to take a steep upsurge. In 2022, this industry has been evaluated at a massive $9.2

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Exchange Wire

JULY 24, 2022

Xaxis South Africa today (July 25th, 2022) announces it’s partnership with Hivestack, the world’s largest, independent, programmatic digital out-of-home (DOOH) ad tech company. This partnership will drive the future of OOH, forming a truly programmatic DOOH solution in the South [.].

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Ad Tech 52

Exchange Wire

JUNE 1, 2023

Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP). The collaboration allows media buying agencies, small businesses, and startups using [.]

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Smarty Ads

AUGUST 25, 2022

DOOH display outdoor advertising has been here ever since customer data started fueling the majority of ad campaigns. The data-driven approach made it possible to display ad content to users while turning the simple OOH (out-of-home) billboards, bus stops, and street furniture into interactive playgrounds (by targeting screens across a.

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