Clearcode

MARCH 1, 2022

As the popularity of header bidding grew, the number of ad exchanges taking part in these auctions increased and many media buyers spotted some issues, mainly intermediaries who were selling the same inventory across different ad exchanges. As a result, media buying is more transparent and efficient. Arbitrage Discovery. fakesite.com).

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Header Bidding Ad Exchange Impressions Demand Side Platform 52

Ad Monsters

APRIL 4, 2023

We contacted the AdMonsters community to find out what publishers want to know about these challenges. Then we chatted with Rowena Lam, Sr Director of Product, Privacy and Data at IAB Tech lab, about their solutions and technologies that address what is happening. YY: What other plans does IAB Tech Lab have in store beyond 2023?

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Banner Cookies Audience Advertising 105

Brid.tv

OCTOBER 21, 2022

Radiant Media Player Which Online Video Player Should You Pick? In other words, if you encounter a bug with a premium player, there is always somebody you can contact and get the issue resolved quickly. The player has support for DRM technology, so you don’t have to worry about the safety of your digital property. THEOPlayer 4.

Header Bidding 52

Header Bidding Non-Profit Video Ads Media 52

Digiday

JULY 11, 2022

The developments come five years after ECI Partners became a minority stakeholder in the company, then known as Media iQ, after it made a “significant” investment – financial details of the deal were not disclosed – in MiQ. Meanwhile, another source made note of MiQ’s entry and subsequent rapid growth in the U.S.

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Ad Tech Demand Side Platform Marketing Media 60

Single Grain

MARCH 24, 2022

social media campaigns. those people standing on the street handing out fliers that you always try to dash around without making eye contact. An inbound marketing agency is simply a digital marketing firm that builds, implements and optimizes effective inbound campaigns for clients. opt-in email marketing. direct mail.

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Agency Marketing SEO Conversion 52

TechCrunch Ads

JUNE 24, 2022

Media attention to the TrustPid trial in Germany was quickly followed by an announcement by the country’s federal data protection authority, the BfDI — presumably getting a lot of alarmed inbound from citizens of the famously privacy-loving country at that point — admitting that the project was presented to it in 2021.

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Ad Targeting Pop-Up Cookies GDPR 104

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The main media-buying processes. The main digital advertising mediums and channels. A Brief History of Digital Advertising. The History of Digital Advertising Technology. Next up we’ll take a look at the media-buying process.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Brid.tv

NOVEMBER 29, 2022

Instead, Brightcove urges potential customers to contact their sales team to find out more. If you’re interested to find out how much the platform’s services would cost you, you will have to contact their customer support. Connatix is a growing video management platform with a focus on digital video advertising services.

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Header Bidding Affiliates Video Ads Ad Server 73

Advertising to Baby Boomers

JANUARY 27, 2012

Topics I write/talk about all the time, the ones that fill so many folks with unbounded love for me, are advertising on the web , word-of-mouth marketing , and using social media for advertising/marketing. I Am a Digital Dinosaur. Social Media - WOMM - Web Advertising. 50+ Digital. A longer version. Binging Shingles.

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Advertising Education Media Retail 45

Digiday

NOVEMBER 20, 2022

IPG Media Lab. Social media listening and text sentiment analysis are second and third. When it comes to ad targeting, the agencies marketers rely on to generate creative content and buy and plan media placements are becoming savvier at using data-driven personalization. General Mills. Levi Strauss & Co. Key findings.

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Marketing Retail Ad Targeting Conversion 62

Lemonads

MARCH 25, 2020

You won’t get too far in affiliate marketing - nor in any industry without business awareness, contacts, and insights into the most up-to-date trends. Ad:tech, New Delhi, 19 Mar - 20 Mar 2020 Ad:tech New Delhi is all about what’s trending in the digital ecosystem. Be a part of the phenomena that could change the way you do business.

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Affiliates Marketing Education SEO 52