Martech
JUNE 15, 2023
Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. With better segmentation comes fewer wasted impressions and ad dollars. Strategic ad placement: Position your ads in locations where your target audience frequents.
Basis
JUNE 3, 2022
The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know.
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MNTN
AUGUST 23, 2022
Addressable TV, in short, is the most targeted and sophisticated way to reach consumers where they are, in a granular and accurate fashion. Linear TV refers to the old-fashioned, traditional broadcast model, in which you watch a show at the time when it’s broadcast, on the network that’s airing it.
InMobi
FEBRUARY 27, 2019
Simply put, transparency means total visibility into the entire buying funnel (as made available to the demand-side platform, or DSP) required to make efficient purchase decisions for the buyer. Given the depth of these topics, we will be covering each of these in separate posts.
Ad Monsters
MAY 22, 2023
Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms. Showing the First Card “DSP Diversity” What challenges does it hide? Why is it advantageous for both parties?
InMobi
APRIL 4, 2019
While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. A demand-side platform (DSP) then aggregates programmatic advertiser interest from a wide variety of advertisers, agencies and ATDs.
Digiday
JANUARY 10, 2023
14.6%: Percentage share of TV ad impressions that aired on CBS in 2022. Joint Industry Committee, the group seems to be fashioning itself as the stateside version of the Joint Industry Currencies (same acronym, different name) that exist internationally and serve to consolidate measurement currencies in their markets. Called the U.S.
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