VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. And the group said that programme costs fell €19.4

Agency 52

Agency Non-Profit Ad Exchange Media 52

Clearcode

APRIL 21, 2023

A Customer Data Platform (CDP) for Building Audiences Privacy protection trends have impacted the way publishers cooperate with advertisers in terms of collecting and exchanging information about users. Buyer identification: Publishers know exactly who buys their impressions. Source: Clearcode.cc

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR).

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Publish the transcription on your blog under an embedded YouTube video for better rankings.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Handling Social Impressions. Home decor. 12) Browser Push Notifications.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Publish the transcription on your blog under an embedded YouTube video for better rankings.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites. Since its launch, they have seen a 140% growth in Lens usage.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126