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Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. ECI Media Management’s report highlights consumer price inflation in the US, while ad price inflation is projected to increase in a comparatively moderate fashion. Related Read: What is GDPR?

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How Publishers Can Make More Money With AdTech

Clearcode

Regulations such as GDPR, ePrivacy directive , DMA and DSA , and CCPA regulate the processes for gathering and sharing personal data, for example, for advertising purposes. Buyer identification: Publishers know exactly who buys their impressions. Source: Clearcode.cc

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How to Design and Build an Ad Network?

Clearcode

An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. Building a custom ad network will benefit companies that have access to both supply and demand.

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The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). The Week in Tech Meta Hit with €1.2

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The WIR: BBC Chairman Steps Down, AI Delivers Results for WPP, and TF1 Reports a Drop in Ad Sales

VideoWeek

Responding to the RFI now will give a false impression that we endorse the JIC’s requirements. Some of the changes relate to the action plan submitted in response to the Belgian Data Protection Authority’s ruling that the TCF violates GDPR. We do not,” said Nielsen CEO of global audience measurement Karthik Rao.

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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. If you make a bad impression, you miss an opportunity to appeal to your customers, tarnishing the brand reputation and weakening the relationship.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). Make sure you are optimizing for visual search, because (not surprisingly) the top search categories for Lens are: Fashion. Home decor.

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