Digiday

JANUARY 10, 2023

Joint Industry Committee, the group seems to be fashioning itself as the stateside version of the Joint Industry Currencies (same acronym, different name) that exist internationally and serve to consolidate measurement currencies in their markets. Called the U.S. Read more about Omnicom’s and Albertsons’ deal here.

Manufacturing 56

Manufacturing Demand Side Platform Agency Fashion 56

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

Advertising 52

Advertising Ad network Ad Ops Banner 52

InMobi

APRIL 4, 2019

Programmatic direct or programmatic guaranteed is a type of programmatic buying in which brands (or their advertising partners) programmatically purchase specific placements or work with specific publishers in a direct yet automated fashion. Typically, direct or guaranteed buys happen at a fixed price, as opposed to through an auction.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

VideoWeek

MAY 24, 2023

In particular, the argument was made that phrases such as demand-side platform and supply-side platform are becoming increasingly redundant. The second is the fact that inventory on traditional platforms is limited by its nature. The ad tech industry is different.

Ad Tech 91

Ad Tech Demand Side Platform Fashion Retail 91

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. And the group said that programme costs fell €19.4

Agency 52

Agency Non-Profit Ad Exchange Media 52

VideoWeek

JUNE 16, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Lemonads

AUGUST 14, 2020

However, affiliate marketers can choose between different ways to acquire this type of traffic for their campaigns, with the two most common being native ads networks and native demand-side platforms (DSPs). This is partially due to the automated structure of these platforms, which works best with proven and predictable data.

Ad network 52

Ad network Demand Side Platform Affiliates Native Advertising 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

MNTN

FEBRUARY 6, 2024

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads. Check it out!

Advertising 98

Advertising Retargeting CPA Audience 98

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Looptopia will let Roblox players create and trade virtual garments within Roblox, as well as hosting minigames and virtual fashion shows.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Clearcode

APRIL 21, 2023

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). The overall attractiveness of the offers presented to them. Ad revenue. Buyer identification: Publishers know exactly who buys their impressions.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

AUGUST 31, 2022

There are two primary ad insertion methods with the currently available technology: Client-Side Ad Insertion (CSAI). Client-side ad insertion inserts the ad stream within an OTT box itself. Publisher — Publishers are content providers looking for ad demand to monetize their on-demand platforms and streaming services.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. These results can then be compared with other regions where the campaign didn’t run, demonstrating the impact of that campaign.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Home decor. And Pinterest is not the only one with visual search.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Home decor. And Pinterest is not the only one with visual search.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Home decor. B) Google Lens. And Pinterest is not the only one with visual search.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. billion home and fashion objects and has inspired over 600 million searches on Pinterest’s mobile apps and browser extensions. Since its launch, they have seen a 140% growth in Lens usage.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126