VideoWeek
JUNE 16, 2023
Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.
Ad Monsters
MAY 22, 2023
Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms. Showing the First Card “DSP Diversity” What challenges does it hide?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Brid.tv
AUGUST 31, 2022
And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher?
InMobi
OCTOBER 9, 2018
On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.
Clearcode
APRIL 21, 2023
Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Ad revenue. The overall attractiveness of the offers presented to them.
InMobi
APRIL 4, 2019
Programmatic direct or programmatic guaranteed is a type of programmatic buying in which brands (or their advertising partners) programmatically purchase specific placements or work with specific publishers in a direct yet automated fashion. Sitting in the middle of everything is an ad exchange or an ad network.
Digiday
JANUARY 10, 2023
Joint Industry Committee, the group seems to be fashioning itself as the stateside version of the Joint Industry Currencies (same acronym, different name) that exist internationally and serve to consolidate measurement currencies in their markets. Called the U.S. Read more about Omnicom’s and Albertsons’ deal here. What we’re reading.
Expert insights. Personalized for you.
52 
Let's personalize your content