InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). The overall attractiveness of the offers presented to them.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

MNTN

FEBRUARY 6, 2024

Banner ads : These are small ads that appear at the bottom or top of the screen during the content. Apart from the inventory, tracking, measurement, and overall experience benefits – attribution is a priority for performance marketers and they should be wary of how this is measured on other OTT ad platforms. Check it out!

Advertising 98

Advertising Retargeting CPA Audience 98

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Looptopia will let Roblox players create and trade virtual garments within Roblox, as well as hosting minigames and virtual fashion shows.

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

JUNE 16, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. These include: 1) Display Ads These visual ads appear on websites, mobile apps or other digital platforms. For example, a luxury fashion brand may target buyers aged 25-45 with high-income levels.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 19, 2019

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Marketing 108

Marketing Machine Learning Banner Conversion Rate 108