Programmatic 101: Aligning Campaign Objectives with KPIs and Targeting
Basis
JUNE 3, 2022
The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know.
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