Data Management Platform, Impressions and MarTech

What’s the difference between adtech and martech

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech

MarTech Ad Exchange Demand Side Platform A/B Testing

The future of data management platforms in the era of CDPs

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)? Another layer in the stack?

Data Management Platform

Data Management Platform Cookies First-Party Cookies Audience

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. SSP belongs to and is operated by an SSP service provider.

Data Management Platform

Data Management Platform Advertising Ad Exchange Demand Side Platform

Intelligent Reach Launches In The US

Martech Series

OCTOBER 25, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. The platform has proven popular because of the impressive figures it generates. On average, clients enjoyed +79% impressions, +109% clicks and +16.7% On average, clients enjoyed +79% impressions, +109% clicks and +16.7%

Data Management Platform

Data Management Platform Impressions Conversion Rate eCommerce

Marketing Platform Cordial Cultivates Momentous Year

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing

Marketing Data Management Platform Communications Finance

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

Movable Ink’s Da Vinci thinks outside the campaign box

Martech

JUNE 22, 2022

” The answer, for Movable Ink, was data-activated creative. “We’re the center of how they get the benefit of their data, be it from a CDP or other data management platform.” ” Movable Ink activates data insights to generate multi-channel creative content.

Data Management Platform

Data Management Platform Conversion Impressions Marketing

Catalina Deploys Yellowbrick Cloud Data Warehouse to Enhance Customer Relationships with CPG, Agency, and Retail Industries Worldwide

Martech Series

DECEMBER 6, 2022

. “We’re so impressed with Yellowbrick’s hybrid cloud capabilities that we are also creating a cloud-based disaster recovery system based on the Yellowbrick platform. In addition to their replication services, Yellowbrick lets us migrate our data warehouse to the public cloud safely and at scale,” Bailey added.

Retail

Retail Agency Impressions MarTech

dxFeed becomes Strategic Data Advisor for Goracle

Martech Series

JUNE 29, 2022

As a strategic data advisor, dxFeed fully believes in and supports the Goracle mission to liberate the information potential of Algorand. We do this by powering the ecosystem with robust, high-quality data. dxFeed will also provide Goracle with sources for new data that the dApps will then utilize.

Impressions

Impressions MarTech Marketing Data Management Platform

Over Half of Small Companies Aren’t Taking Any Precautions Against a Possible Russian Cyber Attack

Martech Series

JULY 8, 2022

This can give the impression that they’re not happening elsewhere, but smaller organisations also suffer an enormous volume of attacks. Marketing Technology News: MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo.

MarTech

MarTech Impressions Marketing Data Management Platform

How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? The mechanisms and components involved in buying ad impressions encompass real-time bidding (RTB) processes and integrations with SSPs and ad exchanges, as well as the use of bidders and algorithms to process data.

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Ad Targeting

Sober Peer, Burstiq Aim to Transform Aging Health Tech Industry to WEB3 Digital Health Data Economies

Martech Series

JULY 18, 2022

Through its use of AI neural networks, machine learning and its proprietary evidence-based methods for collecting and interpreting large data, the company helps healthcare providers improve patient outcomes. BurstIQ’s capability is impressive. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Healthcare

Healthcare Machine Learning Impressions MarTech

DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3

Martech Series

JUNE 20, 2022

Scope3 has designed and developed the system of record for mapping the end-to-end emissions of the digital advertising lifecycle, accounting for the complete ad tech graph behind every impression they measure. ” Marketing Technology News: MarTech Interview with Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick.

Machine Learning

Machine Learning Ad Tech Impressions Agency

How CPGs can realize the value of first-party data with a CDP

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Unfortunately, there is no third-party data panacea. Establishing (or replacing) centralized audience activation management. Get MarTech! On top of that, many of the media measurement approaches (e.g., In your inbox.

ROI

ROI Control Group Audience Cookies

Talend Unveils Major Data Fabric Platform Update

Martech Series

FEBRUARY 28, 2023

Improved connectivity for modernization : Talend is adding to its already impressive line up of 1,000-plus connections and components to enable users to connect to virtually any cloud or on-premise data source.

MarTech

MarTech Impressions Data Management Platform Marketing

Pros and Cons of Building Your Own RTB Bidder or DSP

Clearcode

OCTOBER 24, 2023

The features of a DSP include ad campaign optimization tools, integrations with ad exchanges, supply-side platforms (SSPs) and data platforms, analytics and reporting modules, and a user-friendly interface. What Is a Demand-Side Platform (DSP)? The ad exchange then auctions off this ad impression to DSPs.

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Ad Space

Spectra Logic Closes 2022 with 12 Product Innovation and Industry Leadership Awards

Martech Series

DECEMBER 29, 2022

The products entered in the Digital Media World Awards help broadcasters, service providers, content producers and many other industry players adapt to the evolving content production and distribution landscape in impressive ways including cloud adoption, IP transitioning, AI/ML applications, automation and more.

Entertainment

Entertainment Manufacturing Media MarTech

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

To create a monetization opportunity, publishers, such as the French-based Le Monde , built their own consent management platform and merged their functionalities with a custom CDP for its subscribers that serves as a data management platform for its advertisers. Source: Clearcode.cc

Header Bidding

Header Bidding Fill rate Ad Server Audience

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

Ad Exchange

Ad Exchange Ad Server Ad Space Ad network

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. The Main Platform, Processes and Players. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained

Clearcode

DECEMBER 6, 2022

Publishers can also use their existing data platforms, such as a data management platform (DMP) or customer data platform (CDP), to create seller-defined audiences using the first-party data stored in the platform. What Data Can Publishers Use to Create Seller-Defined Audiences?

Audience

Audience Cookies Header Bidding Demand Side Platform

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How much does it cost? The more specific the targeting, the higher the cost.

Advertising

Advertising Marketing Ad Exchange Retail

Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time.

First-Party Cookies

First-Party Cookies Cookies Impressions Ad Exchange

AdTech Trends

What’s the difference between adtech and martech

The future of data management platforms in the era of CDPs

Trending Sources

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Intelligent Reach Launches In The US

Marketing Platform Cordial Cultivates Momentous Year

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Movable Ink’s Da Vinci thinks outside the campaign box

Catalina Deploys Yellowbrick Cloud Data Warehouse to Enhance Customer Relationships with CPG, Agency, and Retail Industries Worldwide

dxFeed becomes Strategic Data Advisor for Goracle

Over Half of Small Companies Aren’t Taking Any Precautions Against a Possible Russian Cyber Attack

How To Build a Demand-Side Platform (DSP)

Sober Peer, Burstiq Aim to Transform Aging Health Tech Industry to WEB3 Digital Health Data Economies

DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3

How CPGs can realize the value of first-party data with a CDP

Talend Unveils Major Data Fabric Platform Update

Pros and Cons of Building Your Own RTB Bidder or DSP

Spectra Logic Closes 2022 with 12 Product Innovation and Industry Leadership Awards

How Publishers Can Make More Money With AdTech

AdTech Ecosystem: Everything You Need to Know

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained

What every marketer needs to know about programmatic advertising

Why we care about adtech: The complete guide

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