Ad Monsters

DECEMBER 7, 2023

A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. Sellers typically have more or better information than buyers about the quality of media inventory being sold in auctions.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Martech Series

SEPTEMBER 20, 2022

Data feeds from Good-Loop will enable advertisers that use IAS’s media quality platform to closely monitor and reduce the environmental impact of their ads throughout the entire campaign lifecycle. The partnership is a major step forward to further decarbonize digital media.”

Healthcare 74

Healthcare Media Advertising CPM 74

Basis

JULY 1, 2022

One of the manifestations of this evolution was bid shading —an AI-powered optimization tactic designed to help media buyers reduce wasted ad spend in the new auction dynamic. more than the second-highest bid on an impression (think the eBay model). Do media buyers need to buffer ad serving fees? Enter bid shading.

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

MNTN

MARCH 19, 2024

The DSP will work to find available impressions that fit within all of these criteria. Rather than needing to work with each advertiser individually to share what inventory is still available, publishers can essentially add their available impressions to a marketplace to allow access to anyone looking to advertise.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

AdvertiseMint

JULY 3, 2023

” TikTok Ads Cost Here are the common bid campaigns: CPC: Average cost is $1 CPM: Average cost starts at $10 oCPM: The cost starts at $4-$8 CPV: Average cost is 25 cents. CPM stands for cost per mile. Compare the findings and select appropriate social media platforms that meet your requirements.

CPC 59

CPC CPM Click Through Rate Impressions 59

Monetize More

FEBRUARY 16, 2023

Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold. Under impressions, comes the video, display, mobile & in-app ad inventories. Publishers can set a minimum CPM for ad units; block ads with sensitive ads or content competitors.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Digiday

FEBRUARY 26, 2023

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. Dentsu is also doing some testing around guarantees around attention.

Media 65

Media Pop-Up Agency Banner 65

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? Was it the creative? Where it ran? Where it ran?

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Digiday

FEBRUARY 1, 2023

Based on a mixed bag of disappointing results, but record selling periods in the fourth quarter of last year, digital media could start off 2023 less optimistic than it’s been for decades. That said, despite the year-over-year drop, Facebook’s Q4 2022 CPM remained 26% higher than in Q4 2020, while Instagram’s CPM was 15% higher.

CPC 61

CPC CPM Impressions Ad Click 61

Digital Remedy

MARCH 7, 2023

Maximizing your digital advertising success isn’t a guessing game—it’s a calculated strategy that starts with leveraging the power of a detailed media plan. When you work with a media planning & buying strategist for your campaign, you can stay ahead of the curve with impactful benefits that transform results in significant ways.

Media 52

Media Demand Side Platform Audience ROI 52

Kevel

MARCH 28, 2022

Do you charge for clicks or for impressions? Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand). A $1 CPM across 1 million impressions would be $1,000 in spend.

CPC 52

CPC CPM CPA Impressions 52

AdvertiseMint

AUGUST 13, 2023

TikTok and Facebook are among the biggest social media platforms today. This article will compare these social media titans to help you make the right decision. TikTok is a vibrant social media platform that’s all about short-form videos. This can increase costs per click (CPC) or impression (CPM).

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Basis

MARCH 22, 2023

This experience gives our team a diversified view on how digital media is being utilized in political marketing. Programmatic ad buying on CTV grew by more than 60% in percentage of impression share and percentage of spend share from 2020 to 2022. Majority share for mobile ads served via programmatic is steady.

Advertising 74

Advertising Impressions CPM Cookies 74

Ad Ops Hero

JANUARY 25, 2021

Impression : It is the number of time ad is rendered or displayed on the web page. The number of impressions used to calculate multiple metrics and KPIs of ad campaign. Counting the impression doesn’t mean that the ad has viewed by the visitor of the web page, it means that the ad has rendered on the ad slot.

CPC 52

CPC CPL Advertising CPM 52

Digiday

JANUARY 31, 2023

In a custom analysis for Teads, Jounce Media showed that among the 10 largest omnichannel SSP exchanges, Teads ranked in the top spot for supply path optimization (SPO) among web video supply chains — offering 80% directness to DSPs and 100% transparency of its bidstream.

Media 69

Media CPM Agency Impressions 69

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. However, direct deals never lost their scope and potential in the era of automated media buying with programmatic direct deals. Moreover, billing, tracking impressions, and reporting have also been taken care of by GAM. What Is Programmatic Direct Deal?

CPM 52

CPM Viewability Ad Server Ad Space 52

Digiday

JANUARY 31, 2023

Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan. 2021, which was even with the average CPM in Jan. 2023, however, the average CPM took a $0.20 But during the span between 2022 to 2023, average CPMs rose and fell from a $14.50

CPM 57

CPM Impressions Media Ad Inventory 57

Basis

JANUARY 24, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): in programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. PMPs are great for securing prime inventory at pre-negotiated rates, but they don’t ensure a certain number of impressions.

Impressions 76

Impressions CPM Data Management Platform Communications 76

Basis

SEPTEMBER 26, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. PMPs are great for securing prime inventory at pre-negotiated rates, but they don’t ensure a certain number of impressions.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Brid.tv

MARCH 21, 2023

Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways. For instance, rich media ads can be interactive videos, polls, a button, or similar. Ad blockers prevent ads from appearing on a web page or app, directly impacting the publisher’s earning potential, as they cause a decrease in ad impressions.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Automatad Inc.

DECEMBER 1, 2023

Since video ads are highly efficient, their CPM value is high and has more demand. You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) Video ads are the most engaging ads that deliver a short brand message across the audience.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. As media buyers are increasingly prioritizing “attention” to choose ad inventories, the publishers have a new landscape to deal with. Attention metrics are more efficient than traditional metrics like impressions and clicks.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Paleo AdTech

NOVEMBER 3, 2022

Components of its solution included: AdAgent — desktop tool for ad buyers to schedule up-front and “opportunistic spot buys” Media Templates — automation tools for common requirements like A/B tests, day/time buys. Pricing was a percent of media with a limited freemium/try-before-you-buy model.

Ad network 98

Ad network A/B Testing Ad Server CPM 98

Digiday

MAY 1, 2023

CPM charge to a fee of “2.5% CPM charge negligible. However, APS subsequently sent publishers seemingly conflicting messages that certain media owners interpreted as an intimation that SSPs reducing their monthly payments to publishers by 2.5% This involved shifting from a $0.01 of net revenue,” beginning May 1.

Ad Tech 55

Ad Tech CPM Communications Impressions 55

Paleo AdTech

DECEMBER 10, 2023

Tactics such as the “Tonnage Buy” and the “Media Blitz” reveal the company’s unpretentious tone and tilt toward usability, giving buyers an option to set a high CPM and get a virtual “ton” of impressions. Pricing was a percent of media with a limited freemium/try-before-you-buy model.

Ad network 52

Ad network A/B Testing Ad Server CPM 52

VideoWeek

SEPTEMBER 26, 2022

As part of the MPI Hybride product, TF1 has already worked with French measurement body Médiamétrie to transform digital impressions into a GRP equivalent. TF1 says it now wants to extend this work further, in order to develop transparent and reliable cross-media measurement standards which work across all video.

CPM 76

CPM Impressions Advertising Media 76

VideoWeek

JUNE 7, 2022

Adelaide is one of a number of businesses aiming to steer the industry away from counting raw numbers of impressions, towards metrics which indicate whether individuals actually paid attention to an or not. For the time being, it looks like Adelaide is positioning its AU as a complement to the CPM rather than a replacement.

CPM 65

CPM Viewability Impressions Media 65

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?

CPM 52

CPM CPC Header Bidding Impressions 52

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?

CPM 52

CPM CPC Header Bidding Impressions 52

Paleo AdTech

DECEMBER 10, 2023

Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate. The network’s profit came from its ability to pay less for (CPM x 1000) x CTR (we might call this eCPC) than it charged in CPC. .”

CPC 52

CPC CPM Pop-Up Ad network 52

Automatad Inc.

MAY 9, 2023

Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. Just like other ad exchanges , Google AdX is a marketplace that offers a pool of ad impressions to buyers via real-time bidding.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

Ad Monsters

MARCH 3, 2023

ELEVATE includes an Accountability Score metric designed to assist brands in identifying new growth opportunities in media plans that drive unique audiences, minimize brand fraud and improve brand outcomes. They want to help brands elevate their success. YY: How does the Accountability Score help brands identify opportunities to grow?

Viewability 64

Viewability CPM Audience Ad Tech 64

MNTN

FEBRUARY 14, 2024

Programmatic Direct With Programmatic Direct, publishers will make deals one-on-one with advertisers ahead of time to offer impressions at a guaranteed price. However, like other forms of B2B programmatic media buying, the actual process of serving ads to audiences is still conducted through an automated system.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Automatad Inc.

JANUARY 13, 2023

This interdependence has led to the growth of many ad technologies to serve the right media to the right user at the right time. CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM?

CPM 52

CPM Ad Inventory Impressions CPL 52

Digiday

SEPTEMBER 23, 2022

Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of these efforts become the butt of a joke (or worse, the focus of) an upcoming John Oliver segment? It’s the Scope 3 part of the equation that’s going to determine if the digital media world can make a difference.

Agency 43

Agency Media Click Through Rate Retail 43

Monetize More

JUNE 22, 2022

AdMob maximizes impression value for more ad revenue. They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system.

Ad network 52

Ad network Fill rate Banner CPM 52