Adtelligent

JULY 19, 2022

Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ?ost Short videos.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Bidding options (CPM, CPC, CPI, CPA, etc.). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). This results in higher CPM costs. How do you choose between them?

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

Lemonads

APRIL 29, 2020

So, having monitored the Adcash story for a while now, we've provided a comprehensive review in order to better understand the range of products and services the platform has to offer. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

Affiliates 52

Affiliates CPA CPM CPC 52

InMobi

SEPTEMBER 30, 2019

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. Take an app download use case, where the KPI [key performance indicator> trend is moving toward not just CPM and CPC, but also cost-per-install and post-install metrics.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Basis

FEBRUARY 17, 2023

Advertisers have enjoyed the benefits of programmatic media since 2007, when demand side platforms were first introduced. Cost-per-thousand (CPM) or click-through-rate (CTR) are best suited to measure this. Cost-per-landing page visit (CPLPV) or cost-per-click (CPC) are best suited to measure this.

CPC 80

CPC Advertising Demand Side Platform Click Through Rate 80

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Lemonads

OCTOBER 18, 2020

In-page push traffic comes from banner ads displayed directly on publishers’ websites and working on the cost per click (CPC) model. And, affiliates can also enjoy: Multi-language customer service Intuitive dashboard Low competition when compared to other push networks AdCash AdCash is a powerful demand-side platform established back in 2008.

Ad network 52

Ad network Affiliates CPC CPA 52

Smart-Hub

DECEMBER 18, 2023

In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety. CPM (cost per mille) is the most common option, meaning advertisers pay for every thousand impressions. However, some platforms also offer CPC (cost per click) and CPA (cost per action) strategies.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA).

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Single Grain

AUGUST 13, 2019

AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). for CPC and $1.00 Cost-per-click (CPC) and clickthrough rate (CTR). Google Ads ’ Search Network ($2.76). Facebook Ads ($1.86).

Video Ads 110

Video Ads Conversion CPC Banner 110

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Ad Servers offer a variety of features. Mobile or desktop ad serving. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Brid.tv

SEPTEMBER 26, 2022

Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. Payment Model Minimum Traffic CPM 100,000 Monthly Active Users. Payment Model Minimum Traffic CPM N/A. Google ADX.

Ad network 52

Ad network CPC CPM CPA 52