Ad Exchange, CPC, CPM and Demand Side Platform

5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC

CPC Demand Side Platform CPM Media

Understanding the Basics of Bid Shading

Basis

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. Enter bid shading.

CPM

CPM Impressions Ad Exchange Demand Side Platform

Understanding the Basics of Bid Shading

Basis

JULY 1, 2022

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. Enter bid shading.

CPM

CPM Impressions Ad Exchange Demand Side Platform

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How much does it cost?

Advertising

Advertising Marketing Ad Exchange Retail

How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand). A $1 CPM across 1 million impressions would be $1,000 in spend. Cost-per-click (CPC). Definition.

CPC

CPC CPM CPA Impressions

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising?

Advertising

Advertising CPM Mobile Ads CPC

What Is Ad Revenue? Ad-Based Revenue Models Explained

SODP

MAY 22, 2023

While publishers can sell their ad inventory directly to advertisers, the most common method is via programmatic advertising. Programmatic advertising involves the automated sale of ad units using software such as supply-side platforms (SSPs), demand-side platforms (DSPs) and ad exchanges.

Ad Exchange

Ad Exchange Ad Space Demand Side Platform Audience

Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions.

First-Party Cookies

First-Party Cookies Cookies Impressions Ad Exchange

A Marketer's Guide to Evaluating Bidder Performance of Multiple DSPs

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Bidding options (CPM, CPC, CPI, CPA, etc.). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). This results in higher CPM costs. How do you choose between them?

A/B Testing

A/B Testing Non-Profit Marketing CPM

Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

SEPTEMBER 30, 2019

Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app.

Advertising

Advertising Banner Rich Media Brand Awareness

12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

NOVEMBER 1, 2022

Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. Google Ad Manager 360. Google ADX.

Header Bidding

Header Bidding Demand Side Platform Real Estate Advertising

Deep Dive into RTB Strategies and Margin Types for Maximum Impact

Smart-Hub

DECEMBER 18, 2023

However, you need to know more than the RTB definition to make the most of your ad exchange. Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. It operates on the principle of demand and supply.

Ad Exchange

Ad Exchange Ad Inventory Demand Side Platform Impressions

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. This network lets publishers monetize videos with top-quality demand at premium rates. There is no other contender with higher CPM rates than Google.

Ad network

Ad network Video Ads Header Bidding CPM

What is programmatic advertising and how to earn from it?

Smart-Hub

JANUARY 23, 2023

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. SSP (supply-side platform) is a system that accumulates traffic from many sites and connects to DSP.

Advertising

Advertising Ad Exchange Banner Header Bidding

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

JANUARY 25, 2021

Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving. Video ad serving. Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc.

Rich Media

Rich Media Mobile Ads Ad Server Media

15 Best Display Ad Networks for Publishers in 2022

Brid.tv

SEPTEMBER 26, 2022

In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. Google ADX is the largest and most popular ad exchange on the internet right now. Payment Model Minimum Traffic CPM N/A.

Ad network

Ad network CPC CPM CPA

AdTech Trends

5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Understanding the Basics of Bid Shading

Trending Sources

Understanding the Basics of Bid Shading

What every marketer needs to know about programmatic advertising

How to Determine Your Ad Platform’s Pricing Model and Rates

The Ultimate Guide to In-App Advertising for Publishers

What Is Ad Revenue? Ad-Based Revenue Models Explained

Why we care about adtech: The complete guide

A Marketer's Guide to Evaluating Bidder Performance of Multiple DSPs

Best Practices for Scaling Your Mobile Performance Advertising Campaigns

12 Best Programmatic Advertising Platforms (Reviewed)

Deep Dive into RTB Strategies and Margin Types for Maximum Impact

20 Best Video Ad Networks for Publishers

What is programmatic advertising and how to earn from it?

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

15 Best Display Ad Networks for Publishers in 2022

Stay Connected