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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

In this blog, you’ll learn the best practices to improve video ad performance and how to make the most out of them. Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

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Digital Advertising Guide

Adtelligent

It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Usually, it is used together with SEO techniques to create a well-rounded strategy and various other advertising channels. If used properly, this online advertising channel can get a lot of profits for any marketing campaign.

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CPI - What is Cost Per Install?

Lemonads

In mobile marketing having clear acquisition, metrics is crucial for successful planning, and this is why we'll explore the meaning of various costs in user acquisition to clear up your thoughts. The cost-per-install simply indicates the cost for each installation of your mobile app on the various channels used.

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The Best Affiliate Marketing Software: Which Platforms Should You Choose?

Lemonads

It’s estimated that roughly 4 out of 5 companies currently employ affiliate marketing as part of their overall advertising strategy and this number shows no signs of slowing down. Needless to say, affiliates and publishers are an essential part of the digital marketing ecosystem.

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Moving Beyond Mobile App Cost Per Install: The Benefits of CPX Bidding [VIDEO]

InMobi

For marketers and advertisers in the user acquisition space, mobile app cost per install (CPI) has long been the default bidding model. Cost per install campaigns, where advertisers pay ad networks and other partners only when they drive installs of their mobile applications from the app stores, are ubiquitous.

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The Convergence of Linear and Digital TV Advertising

Digital Remedy

Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. How Digital Remedy Can Help. The research found that U.S.