Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

ROI 52

ROI Advertising Conversion SEO 52

Martech

OCTOBER 18, 2023

Multichannel attribution is the unsung hero of data-driven marketing in a digital landscape teeming with touchpoints. It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. Conversion rate.

CPA 121

CPA Conversion Rate Conversion ROI 121

Single Grain

AUGUST 16, 2023

One of the most important types of data you’ll ever measure with online marketing is your cost per acquisition, so understanding CPA is the key to unlocking extraordinary ROI. In this post, we’ll break down the complexities of CPA optimization and show you six effective methods to lower your cost per acquisition.

CPA 52

CPA A/B Testing Machine Learning Conversion 52

Single Grain

JANUARY 11, 2024

This comprehensive guide delves into the art and science of PPC optimization, offering invaluable insights for marketers looking to elevate their ad performance. Regular monitoring and analysis allow for quick adjustments in response to market trends, audience behavior, and campaign performance.

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A/B Testing Conversion Rate CPC Conversion 52

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? Top 10 Paid Search Marketing Agencies. Ready to Hire a Paid Search Marketing Agency? Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing 52

Marketing Audience CPA Conversion Rate 52

Single Grain

JULY 31, 2023

With local targeting in place, businesses can harness the power of local marketing tactics and efficiently reach their target audience by using local keywords. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI.

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Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

JUNE 7, 2023

One powerful tool to achieve this by building a strong and high-performing marketing plan is pay-per-click (PPC) advertising. 3) Improved ROI Ultimately, this combination of data-driven insights and next-level customer targeting results in a tremendous return on investment (ROI). Your keyword research process can help with this.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

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Media Marketing Machine Learning SEO 127

Single Grain

OCTOBER 3, 2019

Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Then your CPCs are going to go down and your overall cost per acquisition (CPA) is going to go down as well. There’s another benefit from adjusting images: it helps you to A/B test them.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. An experienced PPC consultant ensures a higher ROI from a lower cost per lead.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

FEBRUARY 21, 2020

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. Marketing is essential to reaching your target audience, to promote new products and services, and to grow your client list. Book My Free Marketing Consultation.

Marketing 84

Marketing SEO Non-Profit A/B Testing 84

Lemonads

OCTOBER 14, 2020

Our Instapage Review is a tailor-made article to deliver the best information you could ever find on Instapage and see if they are the right landing page builder for your online marketing and campaigns promotion ! Instapage lets you create a personalized post-click experience in minutes.

Conversion 52

Conversion A/B Testing CPA GDPR 52

Single Grain

MAY 5, 2023

However, SkeletonHD struggled to achieve an ROI on its Facebook Ad campaign. The Challenge: Making an ROI on Rising Facebook Ad Costs No, you’re not imagining things – Facebook Ads are getting more expensive. They achieved all of this while spending less than $10 per CPA.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

JUNE 15, 2020

Book My Free E-commerce Marketing Consultation . If a company is a small business, mid market or enterprise, there's a reason why it's at that particular size: They haven't learned to do something yet. Book My Free E-commerce Marketing Consultation . How a Brand Persona Plays Into Effective ROI. * and scale sales by 1.7X

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

JULY 28, 2023

Work With Us 5 Simple Strategies to Lower Your Paid Ad Costs In this section, we’ll explore practical and simple techniques that can help you optimize your ad spend and achieve better ROI without compromising on the quality of your ads. Rotate Creative Do you know what sets top-notch marketers apart from the rest?

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A/B Testing Audience CPA Conversion Rate 52

Single Grain

APRIL 24, 2023

A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. The team relied too heavily on their internal sales staff, using account-based marketing and cold calling tactics.

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CPL Conversion Rate Food Conversion 52

Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. Taboola and RevContent Specialties are both in Advertising , Content Marketing , Consumer Engagement, and Targeting without leaving the user experience on the side!

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CPM CPC Native Advertising CPA 52

Lemonads

APRIL 22, 2020

Fast-forward 6 years to 2021 and this tool has cemented itself as the go-to tracker for marketers around the globe. At lemonads, we’ve seen thousands of marketers use Voluum to successfully track and optimize countless campaigns. But, even experienced marketers can struggle with this step every now and again.

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Media Affiliates A/B Testing Conversion 52

Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Programmatic advertising provides increased transparency to marketers and advertisers compared to traditional advertising. Every digital marketing agency is not the same.

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Agency Advertising Retargeting Conversion 52

Digital Remedy

APRIL 13, 2023

Here’s the transcript: [00:00:13] Gabby Turyan, Director of Product Marketing : This series topic is attribution. It’s likely that as a marketer, you are running a combination of media and need to track the sources of your traffic and leads to determine what is and isn’t working. Prefer to read?

Conversion 52

Conversion Brand Awareness A/B Testing Machine Learning 52

Single Grain

APRIL 14, 2022

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. Much like SEO and influencer marketing , the world of PPC advertising is an ever-evolving landscape. But how do you know which Google Ads agencies are the best?

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Agency SEO ROI A/B Testing 52

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

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ROI Marketing SEO CPA 98

Karola Karlson

MAY 11, 2021

Your Facebook ad campaign metrics also indicate whether you’re getting a positive ROI (return on investment). Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) Image source.

CPA 52

CPA Conversion Rate CPM CPC 52

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

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Marketing SEO Conversion Audience 145