Martech Series

JANUARY 10, 2023

SourceKnowledge Connected with Several Major eCommerce Platforms. SourceKnowledge , the open web ad network that increases yield for publishers and incremental reach for retailers, announced a new partner integration with BigCommerce,, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands.

eCommerce 67

eCommerce CPA Ad network Retargeting 67

MNTN

AUGUST 19, 2022

“October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. Tightened Wallets, Stretched Timelines.

Retargeting 98

Retargeting CPA Retail Conversion Rate 98

Paleo AdTech

APRIL 25, 2023

Originally a version of ValueClick that was designed to be faster (co-founded by aerospace engineers from UCSB), the dot-com meltdown required a retooling toward a CPA model. CoRelate was co-founded by our previous guest Omar Tawakol as a recommendation engine for ecommerce sites such as Barnes & Noble. internet users.

CPC 105

CPC CPM Ad network CPA 105

Karola Karlson

MAY 11, 2021

Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) CPA – cost per acquisition. The CPA – cost per acquisition – shows how much it costs to achieve one conversion. GIF source.

CPA 52

CPA Conversion Rate CPM CPC 52

SODP

JUNE 8, 2023

Advertisers can choose from multiple pricing methods such as cost per click (CPC), cost per acquisition (CPA), cost per install (CPI) and cost per view (CPV). CPA: CPA is also action based, advertisers can determine how much it costs to acquire a new customer. CPC is the right fit for businesses that want to gain new leads.

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

JUNE 13, 2023

Small Biz Genius ) Dive Deeper: * PPC for Ecommerce: 8 Effective Best Practices * Demystifying PPC Pricing Packages: Optimizing Ad Campaigns * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC Mobile Advertising Revenue Statistics In 2021, the Global Mobile Advertising Market was valued at USD 116.4 billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MNTN

FEBRUARY 9, 2024

It’s a complete misdirect that carries the somber theme of the ASPCA ads while simultaneously pitching an eCommerce solution for abandoned shopping carts. Reach | 420,598 Site Visit Rate | 5.28% Oh man, look at those performance metrics. Want to get in on that? Request a demo today.

Advertising 98

Advertising Marketing Retargeting CPA 98

MNTN

JANUARY 8, 2025

A Sample of Connected TV Ad Metrics ROAS Site Visits Performance by device Cost per Completed View Completion Rate Performance by Geo Cost per Visit CPA One important thing to note in measuring TV ad performance, however, is that when it comes to reporting not all Connected TV ad platforms are created equal.

Advertising 52

Advertising Marketing Audience Conversion 52

Single Grain

JULY 16, 2021

Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. Bid Strategy: By default, you get “Standard Bid,” where the system controls your cost per result more strictly to keep the average cost per result within your bid throughout the delivery process.

CPM 133

CPM Audience Conversion CPC 133

MNTN

JULY 21, 2022

This data from MNTN’s ecommerce vertical shows how impactful retargeting can be: Retargeting saw a 262% higher ROAS vs. Prospecting Retargeting saw a 52% lower CPA vs. Prospecting. Edmundson stressed that retargeting can be a vital tool for performance marketers to drive results.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

Lemonads

JUNE 5, 2020

Offers and Verticals There are many different CPA offers out there and not all of them are created equal. While researching CPA offers, you have to make sure that the industry is compatible with the ad formats you want to use. Likewise, the vertical and product you choose to promote will also impact the performance of your ad.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Paleo AdTech

DECEMBER 10, 2023

Originally a version of ValueClick that was designed to be faster (co-founded by aerospace engineers from UCSB), the dot-com meltdown required a retooling toward a CPA model. CoRelate was co-founded by our previous guest Omar Tawakol as a recommendation engine for ecommerce sites such as Barnes & Noble. internet users.

CPC 52

CPC CPM Ad network CPA 52

MNTN

DECEMBER 30, 2024

For example, an ecommerce business might use targeted ads to raise awareness and offer special promos to create desires. For example, you could track conversion rates between each stage of the sales funnel. Sales Funnel Examples Youll need to tailor your sales funnel based on the needs of your business.

Marketing 52

Marketing Conversion Rate CPA Conversion 52

AdExchanger

JUNE 30, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was its highest-grossing since Comcast acquired the programmer in 2013. Unsurprisingly, streaming media helped break the record.

Media 98

Media CPC CPA Ad Exchange 98

Lemonads

FEBRUARY 5, 2021

It’s ideal for agencies, marketers, advertisers, and other professionals that want to start their own CPA network because it allows them to centralize and automate a large portion of their processes. Pros Most entities that want to start their own network need a tailored solution.

Affiliates 52

Affiliates Marketing ROI CPA 52

Single Grain

AUGUST 24, 2022

Ecommerce Marketing. Ecommerce Marketing. Ecommerce Marketing. They apply the right tactics to drive down your CPA and maximize conversions. Key Services: Search Engine Optimization (SEO). Search Engine Marketing (SEM). Social Media Marketing. Pay Per Click (PPC) Advertising. Conversion Rate Optimization. SaaS Marketing.

Agency 59

Agency Advertising SEO Retargeting 59

Lemonads

SEPTEMBER 23, 2020

Best Facebook ads Spy tools Bigspy competitor and alternative AdEspresso AdSector AdPlexity eCommerce MagicAdz PowerAdSpy Swipe Worthy BigSpy Review conclusions As we arrived at our conclusion, is BigSpy the ad Spy tool you've been looking for? We hope our BigSpy Review cleared all your doubts and, if you want to give it a try.

Affiliates 52

Affiliates Non-Profit Impressions A/B Testing 52

MobileAds

JANUARY 25, 2021

Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. We live in an era where the eCommerce market is booming at a tremendous rate. Mobile or desktop ad serving. Video ad serving. Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Single Grain

JANUARY 23, 2023

The most significant benefit of hiring an ad expert is that they can reduce the CPA and improve the profitability of your campaigns. You can use your previous campaign result or your competitor’s current performance stats as a benchmark to elevate your success.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

MNTN

JULY 5, 2023

From SEO tactics and email marketing to pay-per-click ads, the ecommerce giant is a prime example of reaching customers at all stages of the funnel. Full-Funnel Example While plenty of companies are switching to full-funnel advertising strategies, Amazon is particularly well-known for its full-funnel approach.

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

Single Grain

MAY 5, 2023

They achieved all of this while spending less than $10 per CPA. They also achieved a 785% increase in monthly revenue, a 319% increase in clicks, a 105% increase in total brand impressions, and a 105% CTR increase. During the campaign, Facebook and Instagram accounted for 25% of Seltzer Goods’ sales.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Karola Karlson

FEBRUARY 1, 2021

In case you’re running an online store, see this guide on eCommerce Facebook ads to bring down your CPC and CPA costs. This could be due to more eCommerce brands targeting women. However, if the revenue you earn per sales is lower than the acquisition via Facebook ads , you should advertise all year round.

CPC 52

CPC CPM Click Through Rate Audience 52

Martech

MAY 16, 2025

Industry matters: B2B SaaS, ecommerce and local businesses face different cost benchmarks. If, after several days or a reasonable sample of impressions, you see CPA climbing, CTR dropping and no improvements despite creative or targeting tweaks, its time to pause, cut or rethink the campaign. Dont panic-adjust too quickly.

Retargeting 122

Retargeting CPA ROI Click Through Rate 122

Ad Wisey

AUGUST 15, 2023

eCommerce stores often put up great hopes for Q4 sales. Now, if you run the same ad in late October or early November, you’ll see that the CPA has grown significantly, so you’ll need to pay at least $2,000-$5,000 – not to scale your ad, not to maximize the profits but simply to have a viable sales channel.

Retargeting 98

Retargeting eCommerce CPA Machine Learning 98

Martech

MAY 30, 2023

How Domino’s dropped CPA by 65% with Twilio Segment Domino’s faced a challenge with customer data silos , preventing collaboration around the customer experience, which led to low return on ad spend (ROAS) due to generic/poorly targeted messaging. The result: A 65% drop in cost per acquisition (CPA) month on month.

Marketing 138

Marketing CPA Conversion Rate eCommerce 138

Martech

JUNE 29, 2022

That makes it more expensive for your affiliates and partners to buy digital ads and increases the cost per action (CPA) for you. It’s also worthwhile to monitor your CPA along with lead quality and/or sales volume. If your CPA is going up (or suddenly spikes), this can be a sign that you’re being targeted by fraudsters.

Marketing 104

Marketing Affiliates CPA Impressions 104

Karola Karlson

JULY 19, 2021

If you’re working on eCommerce ads, see more examples here: eCommerce Ads in 2021 & 20 Ad Examples. If you’re creating ads for an eCommerce brand, test showcasing your products on a colorful backdrop instead of a plain white background. #3 If you’re in eCommerce, this is your thing! #45: 1 Gorillas.

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52

Single Grain

DECEMBER 6, 2019

This works for any number of PPC goals, including: Target CPA – Generate new leads and customers for a maximum cost per acquisition that you set. He specializes in creating engaging growth content for exciting brands and startups in eCommerce, SaaS, AI, and martech. Find him on Twitter @cyberjuicetweet.

Marketing 145

Marketing SEO Conversion Audience 145

MNTN

DECEMBER 30, 2024

For example, an ecommerce business might use targeted ads to raise awareness and offer special promos to create desires. For example, you could track conversion rates between each stage of the sales funnel. Sales Funnel Examples Youll need to tailor your sales funnel based on the needs of your business.

Marketing 52

Marketing Conversion Rate CPA Conversion 52