Martech Series

JANUARY 10, 2023

SourceKnowledge Connected with Several Major eCommerce Platforms. SourceKnowledge , the open web ad network that increases yield for publishers and incremental reach for retailers, announced a new partner integration with BigCommerce,, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands.

eCommerce 67

eCommerce CPA Ad network Retargeting 67

MNTN

AUGUST 19, 2022

“October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. Tightened Wallets, Stretched Timelines.

Retargeting 98

Retargeting CPA Retail Conversion Rate 98

MNTN

JULY 21, 2022

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

MNTN

FEBRUARY 9, 2024

For example, MNTN Performance TV leverages countless third-party audiences from the Oracle Data Cloud, as well as enabling you to retarget website visitors with Connected TV ads. It’s a complete misdirect that carries the somber theme of the ASPCA ads while simultaneously pitching an eCommerce solution for abandoned shopping carts.

Advertising 98

Advertising Marketing Retargeting CPA 98

Ad Wisey

AUGUST 15, 2023

eCommerce stores often put up great hopes for Q4 sales. Now, if you run the same ad in late October or early November, you’ll see that the CPA has grown significantly, so you’ll need to pay at least $2,000-$5,000 – not to scale your ad, not to maximize the profits but simply to have a viable sales channel.

Retargeting 95

Retargeting eCommerce CPA Machine Learning 95

Single Grain

JUNE 15, 2020

In order to fix this, we switched them to a Target CPA conversion model, which allows them to automatically increase and decrease bids based on how likely an individual is able to convert. 4) Opened Up Retargeting to ALL Products. Bread and pasta were the only products being retargeted, so we opened up targeting to ALL products.

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

APRIL 27, 2023

Retarget your leads with active interest who did not yet convert and remind them of your brand. The top three ways to boost ecommerce PPC ad performance are improving your ad click-through rate for all ad groups, optimizing your product pages, and using Google Shopping Ads. What is the best way to reduce e commerce CPA?

eCommerce 52

eCommerce Click Through Rate ROI CPA 52