CPA CPC eCommerce Retargeting 
Single Grain
JANUARY 23, 2023
Dive Deeper: Google Ad Extensions: Everything You Need to Know 2) Display Ads Display ads are advertisements that run on other websites, and are usually image ads: This is the best way to retarget an audience and persuade them to take action. Advertisers usually pay using a CPC or CPM model.
Single Grain
JULY 16, 2021
Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA.
Single Grain
MAY 5, 2023
With the average CPC as high as $0.97, this is a hindrance for many small e-commerce businesses, such as SkeletonHD. This strategy included no retargeting ads. They achieved all of this while spending less than $10 per CPA. However, SkeletonHD struggled to achieve an ROI on its Facebook Ad campaign.
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