Single Grain

JUNE 15, 2020

In order to fix this, we switched them to a Target CPA conversion model, which allows them to automatically increase and decrease bids based on how likely an individual is able to convert. Dive Deeper: * Targeting Branded vs. SEO Keywords: Which Should You Focus On? * 4) Opened Up Retargeting to ALL Products.

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

APRIL 27, 2023

Dive Deeper: * SEO Keyword Research Made Easy in 2023 * How Zero Search Volume Keywords Can Generate a Ton of Traffic ✅ Check Ad Relevancy Checking ads relevance ensures that your ads match the user intent : If the ads are not relevant, users are more likely to bounce back and look for another result.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

JUNE 13, 2023

KlientBoost ) Compared to SEO, PPC generates twice as many visitors. Google ) When compared to standard display advertising, marketers who use smart display campaigns see a 20% increase in conversions at the same CPA. Google ) For display adverts, the standard CPA is $76. billion USD. Techjury ) U.S. Billion by 2028.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JANUARY 23, 2023

Dive Deeper: Google Ad Extensions: Everything You Need to Know 2) Display Ads Display ads are advertisements that run on other websites, and are usually image ads: This is the best way to retarget an audience and persuade them to take action. They can become your customer at anytime (particularly with retargeting ).

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

AUGUST 24, 2022

Pool of Experts: For a successful marketing campaign, you need experts in several disciplines like PPC, SEO, CRO, social media advertising, content creation, and media buying. The prominent ones are: 1) Search Engine Optimization (SEO). To beat your competitors and rank higher than them, you need an agency with solid SEO experience.

Agency 59

Agency Advertising SEO Retargeting 59

Karola Karlson

JULY 19, 2021

If you’re working on eCommerce ads, see more examples here: eCommerce Ads in 2021 & 20 Ad Examples. If you’re creating ads for an eCommerce brand, test showcasing your products on a colorful backdrop instead of a plain white background. #3 Retarget past users. If you’re in eCommerce, this is your thing! #45:

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52