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Why your marketing strategy should still be cookie-less despite Google’s shift

Martech

For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies. In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world.

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Privacy is the new currency in digital marketing

Martech

As third-party cookies usage fades into digital marketing history, marketers face more than a technical shake-up. That’s how the cookie crumbles The warning signs have been flashing for years. Safari and Firefox moved early to block third-party cookies, pushing privacy into the spotlight. These days are almost over.

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Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie

Marketing Dive

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. There, they can search for hidden cookies that translate into real-life prizes. You can unsubscribe at anytime. Beginning Aug.

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How to build customer trust through data transparency

Martech

When we watch the actual behavior of consumers, they continue to use websites even when they know their data is being hoovered up by half the world. Still… Just because people are willing to put up with something doesn’t mean they like it, and it certainly doesn’t mean they wouldn’t prefer something else. We’ve giving them a choice!

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Mastering the Curator Ecosystem: A Publisher’s Guide to Success

Ad Monsters

Curators have emerged as key players in the advertising ecosystem, offering a valuable service by simplifying the complexity, particularly as the industry grapples with signal loss due to cookie deprecation. Publishers, aiming to maximize their inventory’s reach, often find curators helpful in achieving this goal.

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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. I think a lot of advertisers still feel considerable hesitancy around giving up that element of control.

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Why Sprite extended ‘Obey Your Thirst’ with Super Bowl MVP Jalen Hurts

Marketing Dive

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Jalen is just a force in authenticity and who he is and his character and how he shows up,” Chaney said. You can unsubscribe at anytime. per Beverage Digest data.