Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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First-Party Cookies Cookies Impressions Ad Exchange 114

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. So, what do all these changes mean to you, the marketer? Get the daily newsletter digital marketers rely on. What do these changes mean to you? Processing.Please wait.

Audience 108

Audience Cookies Retargeting Marketing 108

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. CPGs and third-party audiences.

ROI 90

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Martech

MARCH 2, 2022

In other words, all of these activities have occurred anonymously in what marketers have coined the “Dark Funnel.”. It’s the touchpoints a buyer experiences before they are tagged and identified in any marketing stack – whether through self-identification, or traditional methods like downloading a whitepaper, form fills or cookies.

Retargeting 112

Retargeting Banner Conversion Education 112

Martech

NOVEMBER 24, 2021

Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). Good marketers put compliance optimization first. Successful marketers can learn how to do that,” said Colby Cavanaugh, VP for product marketing at Integrate, a B2B marketing firm.

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Conversion GDPR Retargeting Banner 102

Ad Ops Hero

MARCH 25, 2023

Trafficking Google Campaign Manager 360 is a powerful tool for managing your digital marketing campaigns. The platform is designed specifically for SMBs, allowing them to easily manage their digital marketing efforts from one place. Campaign Manager 360 integrates natively across the rest of the Google Marketing Platform (GMP).

Impressions 52

Impressions Conversion Rich Media Ad Server 52

InMobi

MAY 27, 2020

This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. And it's deterministic, cookie-free and always-on. He is a passionate app user and evangelist, working to support diverse marketing campaigns across devices.

Fashion 52

Fashion Ad Tech Cookies Conversion 52

Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Server-side tracking and the cookie apocalypse. They are the reason for the demise of cookies. What do cookies have to do with this?

First-Party Cookies 101

First-Party Cookies Cookies Retargeting A/B Testing 101

Martech

JANUARY 26, 2022

Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. At our MarTech conference , Sharon Kratochvil, Vice President of Global Analytics at Michael Kors, talked about the strategies her team implemented to prepare their brand for this “cookieless future.”.

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First-Party Cookies Cookies Marketing MarTech 86

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. Marketers, publishers and adtech partners all will be looking to more meaningful signs of engagement, including attention metrics.

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Media Advertising Click Through Rate Machine Learning 126

Martech

MAY 23, 2022

Something must replace the cookie. Marketers are checking out zero-party data, first-party data and cohort analysis. Inferred IDs are created by device-level data, such as an IP address, user agent string, and device model,” explained Mike Sweeney, head of marketing at adtech and martech software development company Clearcode.

Cookies 93

Cookies Retargeting MarTech Marketing 93

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Clearcode

MARCH 15, 2023

Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. To create audiences for ad campaigns, marketers use zero-party, first-party and third-party data. As we mentioned, marketers use various strategies to gather information directly from users.

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GDPR Audience Cookies eCommerce 52

Clearcode

MAY 10, 2023

My name is Michael Sweeney, and I’m the head of marketing here at Clearcode. We also work with numerous pharmaceutical companies on market share data inside the data clean room. Michael Sweeney: How does that look when we’re talking about non-programmatic advertising and marketing use cases?

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Pharmaceuticals Advertising Media GDPR 52

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

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Marketing Machine Learning Audience MarTech 117

Martech Series

MARCH 2, 2023

Tweet Amol Waishampayan, Chief Product Officer at FullThrottle chats about using insights from your customer journey to drive the overall marketing and ad experience in this catch-up: _ Welcome to this MarTech Series chat, Amol, tell us about yourself and more about your role at FullThrottle?

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MarTech Retargeting Cookies Audience 77

Clearcode

JANUARY 18, 2022

Marketers use various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. Instead of making your marketing efforts easier, all these decentralized data silos make it harder. How Does a CDP Work? How Does a CDP Work?

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Advertising Retargeting Marketing Communications 52

Martech Series

DECEMBER 25, 2022

Most of the time, illegal third-party tracking cookies are used to collect customers’ online information for profit, but AesirX MCMS is different. It’s part of a series of marketing technology solutions that are breaking new ground by only ever collecting first-party behavioral data to improve the user experience.

Cookies 90

Cookies GDPR Retargeting MarTech 90