Martech

JULY 26, 2024

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. Emotions ranged from lack of surprise to relief.

Cookies 128

Cookies Non-Profit Audience GDPR 128

Martech

NOVEMBER 1, 2024

Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. And there’s plenty of online advertising being done without third-party cookies, which were previously removed from other browsers and platforms. But it won’t be the last. Processing.

Cookies 121

Cookies Conversion MarTech Advertising 121

Martech

AUGUST 8, 2024

Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Up to 67% of U.S. This makes first-party data incredibly valuable.

Cookies 125

Cookies Data Management Platform Machine Learning Conversion 125

Martech

SEPTEMBER 3, 2024

It announced that it would not deprecate cookies on the Chrome browser but let individual users decide whether to permit them or not. It took years of debate between Google, regulators and the ad industry to arrive at the point where cookies will fade with a whimper rather than go out with a bang. Google finally broke the stalemate.

Cookies 116

Cookies Conversion Education Impressions 116

Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing.

Cookies 127

Cookies MarTech Advertising Marketing 127

Martech

AUGUST 30, 2024

Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. What are cookies, and why do we have them? A cookie is a small text file that a website can write to your computer. That’s what the cookie does.

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Cookies First-Party Cookies Food MarTech 126

Adweek

JULY 24, 2024

Google's announcement Monday that it won't kill the third-party cookie in Chrome rocked the ad industry. Certainly, marketers no longer have to wring their hands over how their digital ads will perform without cookies to power targeting.

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Cookies Marketing Ad Tech 321

Adweek

MARCH 28, 2024

Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If If we're not satisfied we can.

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Cookies Ad Tech Marketing 345

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.

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Cookies Ad Tech Marketing Advertising 96

Adweek

APRIL 26, 2024

When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing.

Cookies 331

Cookies Marketing 331

Adweek

JANUARY 30, 2024

In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest. The full deprecation of third-party cookies will eliminate marketers' ability to use the currency to.

Cookies 312

Cookies Advertising Marketing Media 312

Adweek

MAY 4, 2023

Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and forecasting trends. But his latest venture may raise a few eyebrows-because it lies within a fortune cookie.

Cookies 348

Cookies Marketing 348

Adweek

FEBRUARY 8, 2024

For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel.

Cookies 328

Cookies Advertising Ad Tech Media 328

Adweek

OCTOBER 29, 2024

When OpenFortune chief revenue officer Carlo Palomino cracked open a fortune cookie at age 14, he had just started his own landscaping business. Did he look at that cookie as dessert or a career opportunity?

Cookies 273

Cookies Entertainment Marketing 273

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. The deal will let marketers target their audio ads at hundreds.

Cookies 290

Cookies Audience Ad Tech Media 290

illumin

APRIL 24, 2025

The search engine giant will no longer be removing third-party cookies on Chrome. After years of back-and-forth, Google has now officially pulled the plug on its plan to deprecate third-party cookies in Chrome. and they will not be rolling out a new standalone prompt for third-party cookies .

Cookies 105

Cookies Ad Tech Advertising Marketing 105

Adweek

JANUARY 30, 2024

this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Publishers, ad-tech firms and marketers at the event pointed to vague aggregate.

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Cookies Ad Tech Advertising Marketing 278

Adweek

AUGUST 25, 2022

Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based

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Cookies Agency Media Marketing 290

Ad Monsters

JANUARY 13, 2025

Get ready to explore how GumGum is moving from cookies to contextand what it means for the future of advertising. For the most part, cookies and IDs are based on binary signals and what someone has done in the past, but contextual is based on what someone is interested in at a current moment.

Cookies 102

Cookies Ad Tech Audience Advertising 102

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. The post Marketers discuss their first-party data strategies appeared first on MarTech. 2:21: First-party data and paid media strategy. Processing.

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Marketing Cookies MarTech Media 117

Martech

MARCH 10, 2025

Marketings biggest challenge today isnt a lack of data its too much of it. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. Data overload More data doesnt always mean better insights.

Marketing 119

Marketing Cookies Machine Learning Retail 119

Adweek

APRIL 4, 2024

Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. It's data that puts the transaction in context," he said.

Cookies 344

Cookies Marketing Ad Targeting 344

Martech

NOVEMBER 12, 2024

Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective , almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish. So, what’s the path forward?

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Marketing Cookies MarTech Agency 117

Martech

AUGUST 13, 2024

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Marketing 133

Marketing Audience Media Food 133

Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? ” Looking at Google searches, Hopping found that the number of queries around the term “account-based” has slightly declined; the number around “go-to-market,” while lower, is growing. People don’t seem to be sure about what works any more.

Marketing 120

Marketing CPC Cookies Conversion Rate 120

Martech

APRIL 22, 2025

After years of threatening to remove third-party cookies, Google today announced that it is keeping them in Chrome. That happened after advertisers pointed out that getting rid of cookies would make them dependent on Google’s user data to personalize ads. Some marketers are already blasting the move. Processing.

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Cookies MarTech Audience Advertising 109

Ad Monsters

JUNE 4, 2025

As cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance. LiveRamps Travis Clinger shares why the future of marketing depends on smarter connectionsand why the time to act is now. Of course, insights alone arent enough.

Marketing 85

Marketing Cookies Conversion Ad Tech 85

Adweek

MARCH 6, 2024

These tactics, spurred by signal loss, can obscure digital marketing efficacy, making techniques like conversion tracking and frequency capping.

Cookies 354

Cookies Conversion Audience Marketing 354

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. By now, you’ve likely started testing alternative identifiers to prepare for a future without third-party cookies.

Cookies 133

Cookies Marketing CPA GDPR 133

Martech

JULY 17, 2024

It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Here’s why DOOH is the ticket to this summer’s marketing success. DOOH provides the precision of programmatic targeting without third-party cookies for data collection or audience targeting, avoiding major privacy concerns.

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Advertising Marketing Conversion Rate Audience 119

VideoWeek

MARCH 4, 2025

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. Reach’s full year financial results show that while total revenues fell by 5.3

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Cookies Banner Audience Marketing 83

Adweek

JULY 2, 2024

The next 6-to-12 months present marketers and brands with a potent concoction of phenomena that are sure to, at a minimum, cause shifts in media economics and, at a maximum, completely upend entire advertising programs and their measurement models. Add to the mix the emotional instability these events cause in us as consumers, and we're.

Cookies 279

Cookies Media Advertising Marketing 279

Single Grain

JUNE 11, 2025

This has been a challenge for marketers, who have relied on collecting cookies to better target their audience. However, cookies collect personal data, and that interferes with many privacy laws, including the GDPR. Here’s how data clean room attribution replaces cookies and how to get started.

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Cookies GDPR Retail Audience 52

Ad Monsters

DECEMBER 17, 2024

In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024.

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Marketing Viewability Cookies Ad Targeting 98

Adweek

OCTOBER 28, 2022

Amazon's services are so popular it doesn't need to track users across the internet to provide utility to marketers; the Amazon proto-internet has more data than many marketers know what to do with. Amazon Marketing Cloud (AMC), which lets marketers connect.

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Cookies Marketing Advertising 279

Exchange Wire

JUNE 10, 2025

Ahead of ATS Singapore 2025, Zac Messih, head of marketing, APAC, Blis, details the future of targeting across the Southeast Asia region, in the privacy-first, post-cookie landscape. The post Future-Proofing Audience Targeting in Southeast Asia: Privacy, Precision & the Post-Cookie Playbook appeared first on ExchangeWire.com.

Cookies 59

Cookies Audience Advertising Marketing 59

Martech

MARCH 3, 2025

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Automated identity resolution allows marketing organizations to create a unified view of customers.5. Data privacy laws are another obstacle to personalized marketing.

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Marketing Machine Learning MarTech Cookies 120