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10 features and capabilities you need in a call analytics platform

Martech

With access to third-party cookies diminishing, call data becomes more valuable for creating compliant customer databases. Data privacy compliance Call data privacy is a priority, particularly for vendors selling to healthcare and financial services businesses that must comply with regulations like HIPAA, HITECH and GDPR.

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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Privacy Constraints The phasing out of third-party cookies, combined with increasingly stringent global privacy laws (e.g.,

Media 59
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Why Retailers Need a Scalable Ad Management Platform in 2025

Advendio

Several factors drive this surge: First-party data advantage: With third-party cookie deprecation, advertisers seek direct access to retailer-owned shopper data. Privacy Regulations and the First-Party Data Advantage With GDPR in Europe and CPRA in California, privacy regulations are reshaping digital advertising.

Retail 52
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Digital Advertising Needs a New Class of Cookies

Ad Monsters

.” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. The industry needs to come together to develop a new class of cookies that help the advertising business function properly and ones that browsers don’t ban. ” It was creepy.

Cookies 52
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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Cookies 120
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3 ways marketers can build trust with data ethics

Martech

Whether it’s GDPR, CCPA, or upcoming U.S. Think about social media online shopping, content, streaming, banking, or even healthcare. Apple has restricted third-party tracking cookies and Google is doing the same thing by 2023.”. Data privacy is arguably the most pertinent topic in marketers’ minds these days.

Marketing 141
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What is a customer data platform or CDP and why are so many marketers talking about them?

Martech

Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. The European Union’s GDPR was implemented in May 2018 and impacts all U.S.

Marketing 136