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Martech
AUGUST 8, 2024
The effect was even greater with high-risk/big-ticket purchases like expensive electronics or medical devices. And now, here’s this week’s AI-powered martech news and releases: Optimove has partnered with Captain Up and Gamanza Engage to create AI-driven gamification solutions.
Martech
JANUARY 5, 2024
Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Offsite RMN channels will step in as cookies crumble The continued phasing out of third-party cookies will make retailers’ first-party data even more valuable to advertisers. Get MarTech!
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Martech
JUNE 26, 2024
Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks.
Martech
JULY 14, 2021
About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. The post Direct-to physician marketing, FLoC: Wednesday’s daily brief appeared first on MarTech.
Martech Series
JUNE 10, 2022
Privacy regulations and deprecation of Cookies have greatly disrupted digital targeting data. Privacy regulations and deprecation of Cookies have greatly disrupted digital targeting data and models. Target Electronics Shopper. Walmart Electronics Shopper. New Retailer Customer models help brands meet this challenge.
Martech
JULY 30, 2021
These datasets apply to multiple industry categories to provide computer vision applications for e-commerce, travel and tourism, self-driving cars and consumer electronics. launches data products for AWS Data Exchange customers appeared first on MarTech. Why we care. Data is oil, yes. The post Shutterstock.AI
Martech
JULY 19, 2021
As cannabis products become more widely used, these consumers can be messaged about packaged goods, consumer electronics, financial services or any other category. The post Fyllo teams up with Comscore to enrich data and unlock cannabis consumer engagement appeared first on MarTech. Demographics, not stereotypes.
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