terms-of-use Conversion Related Topics 
Martech
MAY 1, 2024
Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.
Martech
APRIL 18, 2024
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.
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Martech
DECEMBER 19, 2023
marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. smart device users, according to one study) from using them. For its part, a Google spokesperson told MarTech that Android has been preventing apps from collecting audio when they’re not being actively used for years.
Ad Rants
NOVEMBER 7, 2022
There's nothing more frustrating than getting lots of clicks without any conversions. Here are some practical tips to help you improve conversions for your next PPC campaign. Use keyword research to help you find relevant, low-competition keywords that set you apart from the competition. Conduct Keyword Research.
Martech
MARCH 30, 2023
Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. The tools are just what you use to facilitate that engagement.
Martech
NOVEMBER 21, 2023
Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion.
Martech
NOVEMBER 13, 2023
Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Explaining why the rollout is such a big deal, he said on LinkedIn : “ Better targeting and optimization : Meta will now be using information sent from Amazon and stores offering Buy with Prime to show consumer’s ads.” More conversions.
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