InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why creatives are a key component to ad spend budgets. This is, of course, easier said than done.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

AUGUST 9, 2013

Since an interstitial ad unit is typically 10 times larger than the size of a traditional banner ad and also because of how it appears within the flow of regular content, this type of ad is more likely to capture the user’s attention than other formats.

Conversion 52

Conversion Mobile Ads Banner Rich Media 52

InMobi

FEBRUARY 13, 2013

In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. An Interstitial is a full page ad which appears between content pages. The user may close the ad to get back to the intended content. If ads were food, you would want to eat Interstitials.

Real Estate 40

Real Estate Banner Food Mobile Ads 40

Automatad Inc.

FEBRUARY 9, 2023

market alone, banner ad spending is expected to reach 81.3 Thus, as a publisher, you need to pay extra attention to optimizing your banner ads to increase the value of your digital real estate. Additionally, users are generally familiar with banner ads. What are the most common banner ad sizes? For the U.S.

Banner 52

Banner Viewability Ad Space Real Estate 52

Automatad Inc.

OCTOBER 26, 2023

These ads force users to wait or take action to skip them, which can be frustrating. This format is highly annoying on mobile devices, where screen real estate is limited, and users have a lower tolerance for delays. In a study by Target Video, interstitial ads were ranked as the second most annoying mobile ad format.

Pop-Up 52

Pop-Up Banner Video Ads Real Estate 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Publisher Publishers play a pivotal role by providing digital real estate where advertisements are displayed. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52