Martech Series

DECEMBER 26, 2022

Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “ B2B PR for Growth ” – commissioned by Champion Communications. Nurturing sales conversations (54%). Generating brand awareness (54%).

Public Relations 97

Public Relations Communications Brand Awareness Fashion 97

Martech

MAY 17, 2024

When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media. You’re told that you need PR, which stands for press release, right?

Communications 87

Communications Public Relations Media Brand Awareness 87

Martech Series

JANUARY 17, 2023

Marketing Technology News: MarTech Interview with Anand Akela, CMO at Acalvio Technologies. Using social intelligence and advanced analytics technologies the brand team was able to tap into online consumer conversations across social, blogs, forums, and news sites to understand “path to party.” Public relations and communications.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Martech Series

MARCH 1, 2023

“From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”

Public Relations 81

Public Relations Communications Conversion Entertainment 81

Martech

JANUARY 26, 2023

Let’s say clicks or conversions are trending down, a closer look at the data will help you identify and address the issue quickly, enabling you to adjust your campaigns accordingly. Then, the data can provide actionable insights such as top media affinities, social channel preferences, attitudes and behaviors and conversational trends.

Marketing 138

Marketing Audience Machine Learning Public Relations 138

Martech

DECEMBER 13, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” For example, the managers and the team may agree that something that has caused a legal or public relations crisis would be cause for interrupting a team mid-sprint. Download the report (no registration required).

Marketing 105

Marketing Public Relations Education MarTech 105

Martech

OCTOBER 14, 2022

Before we dive too far into the conversation about why you might not need to hire a CMO just yet, let’s establish a baseline. Get MarTech! They also become a member of your C-suite with the primary responsibility of overseeing all marketing functions, including advertising, public relations, sales promotion and customer service.

Non-Profit 112

Non-Profit Communications Marketing Public Relations 112