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Why you don’t need a CMO… yet

Martech

Before we dive too far into the conversation about why you might not need to hire a CMO just yet, let’s establish a baseline. Get MarTech! They also become a member of your C-suite with the primary responsibility of overseeing all marketing functions, including advertising, public relations, sales promotion and customer service.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

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