Martech Series

FEBRUARY 1, 2023

I joined Heap in 2021, and in addition to my current position I served as interim CMO from July to November 2022, and soon I will be leading the public relations initiative alongside our new CMO, Micha Hershman. When integrating martech to marketing processes: what do you feel B2B marketing leaders need to pay more attention to?

MarTech 87

MarTech Marketing Public Relations ROI 87

Martech Series

DECEMBER 8, 2022

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. Estimated Post-Transaction Enterprise Value of $380 Million With Approximately $207 Million in Net Cash, Assuming No Redemptions of VII Public Shares. appeared first on MarTech Series. Holdings Inc.

ROI 86

ROI Non-Profit Public Relations Audience 86

Martech

FEBRUARY 3, 2023

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. Get MarTech! The post Top 9 immersive marketing events of 2023 appeared first on MarTech. In your inbox. Subscribe Processing.

Marketing 79

Marketing Public Relations Healthcare eCommerce 79

Martech

FEBRUARY 3, 2023

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. Get MarTech! The post Top 10 immersive marketing events of 2023 appeared first on MarTech. In your inbox. Subscribe Processing.

Marketing 73

Marketing Public Relations Healthcare Finance 73

Martech

NOVEMBER 29, 2021

There has always been an interesting crossover between PR (public relations) and link building since both activities often seek the same end goal. The post 7 best link-building services for SEO performance appeared first on MarTech.

SEO 99

SEO Public Relations Agency ROI 99

Martech

OCTOBER 14, 2022

Get MarTech! They also become a member of your C-suite with the primary responsibility of overseeing all marketing functions, including advertising, public relations, sales promotion and customer service. The post Why you don’t need a CMO… yet appeared first on MarTech. In your inbox. Processing.

Non-Profit 111

Non-Profit Communications Marketing Public Relations 111

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 117

Marketing Manufacturing Communications Healthcare 117