MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

MNTN

DECEMBER 19, 2023

The Connected TV (CTV) industry already offers B2B marketers a ton of incredible opportunities that linear TV never could. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. And CTV has been on B2B marketers’ minds for a while.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Martech Series

FEBRUARY 20, 2023

In order to apply improvements to increase traffic or conversions, website optimization involves examining the user experience (UX), accessibility, and search performance of your website. The tools available range from mobile-friendly testers and website speed tests to data insights on how to enhance your website to ensure its success.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Martech Series

NOVEMBER 8, 2022

With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Experiential marketing made a splashy comeback in 2022. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising?

Advertising 98

Advertising Marketing Retargeting CPA 98

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Ad Monsters

APRIL 25, 2024

Even before Google and the UK’s Competition and Markets Authority (CMA) release their quarterly report in April, updating the ecosystem about the latest status of Privacy Sandbox, the tech giant announced that Chrome’s apocalyptic cookie rapture would not complete by the second half of Q4, as earlier proposed.

Cookies 100

Cookies Ad Tech A/B Testing CPM 100

MNTN

JANUARY 23, 2024

The journey that is 2024 has already begun, and for most marketers, CTV is in the (revenue) driver’s seat. A recent study conducted by Digiday and MNTN found that marketers are relying on Connected TV now more than ever to acquire customers, generate meaningful revenue, and grow their businesses.

CPA 59

CPA Conversion Cookies Impressions 59

Martech Series

NOVEMBER 18, 2022

The writing part will need researching, testing and optimization. Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

MNTN

AUGUST 9, 2023

Sometimes, advertisers might feel like they’re screaming into the void ( buy my things!) when it comes to traditional television advertising. It leaves too many advertisers wondering: did anyone even see that? Let’s take a look at some of the conversation.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

AdvertiseMint

NOVEMBER 21, 2023

Have you ever wondered how brands serve up eerily precise ads and recommendations just for you? More and more companies are using AI for marketing and advertising in powerful ways. What if you could use customer data to craft personalized marketing messages? Have an AI assistant converse naturally with customers?

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. It allows high personalization and relevance and ensures the effectiveness of an advertising strategy.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

AdvertiseMint

AUGUST 21, 2023

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. Unlike traditional advertising methods, where you pay for exposure, PPC ensures you’re investing in real, tangible engagement.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Smart-Hub

NOVEMBER 29, 2023

This statistical fact proves the growing importance of connected TV in advertising. This article is here to guide you through the CTV attribution process, as well as to explain the most efficient strategies to follow in order to reach stable advertising income. SmartHub's Features Have No Limits! SmartHub's Features Have No Limits!

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. Retargeting ensures that the advertiser’s product or service isn’t forgotten about during the decision-making process and can provide valuable information to prospects to help them convert.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Why aren’t marketers prepared yet? Marketers have other priorities — that’s perhaps an understatement.

Cookies 122

Cookies GDPR Click Through Rate Advertising 122

Brid.tv

DECEMBER 29, 2023

While video advertising is a successful tool and the current go-to method for online advertising, it does not automatically guarantee success for advertisers. Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign.

Video Ads 67

Video Ads A/B Testing Retargeting Conversion Rate 67

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-impression (PPM).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

NOVEMBER 13, 2023

But the rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance marketing tool known as Performance TV. Performance TV is a form of television advertising designed for one primary purpose: delivering measurable results.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52

MNTN

JUNE 7, 2023

Television advertising has evolved from being a top-of-funnel , awareness-only tool into a powerful driver of performance goals, similar to paid search and social media ads. We know these changes have impacted our overall marketing strategies, but how are they affecting the way we think about video ad creative ?

Video Ads 52

Video Ads Conversion Audience Advertising 52

MNTN

AUGUST 1, 2023

To make the most of your marketing dollars, you need an effective strategy based on your goals. Attracting customers at the top of the buyer funnel will require different language and tactics than when you’re marketing at the bottom of the funnel. What Is Upper-Funnel Marketing? What Is Lower-Funnel Marketing?

Marketing 52

Marketing Retargeting Conversion Audience 52

AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Why is Facebook Advertising So Effective? What is it about Facebook advertising that makes it work so astonishingly well? What is it about Facebook advertising that makes it work so astonishingly well?

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. Consumer expectations are higher than ever – and advertising budgets need to perform without relying on third-party data. Retail media will play a key part in the conversation between publishers and brands.

Retail 92

Retail eCommerce Media Audience 92

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

MNTN

NOVEMBER 14, 2023

Marketers are all looking for the Next Big Trend in this tumultuous market — especially as we’re finalizing our 2024 plans. Below are the highlights of their conversation: Topics To Keep an Eye on in 2024 Over the last few years, the television industry has shifted drastically. In 2024, CTV ad spend is expected to reach $30.10

Conversion 52

Conversion Audience Advertising Marketing 52

Martech

JUNE 9, 2022

There has not been a release date for a rollout, although there have been reports that testing is to start in the EU ahead of the U.S. Since Meta hasn’t officially announced the new product, little has been said about it in the advertising community. Facebook has declined to comment on the new product. The initial response.

Conversion 106

Conversion Advertising MarTech Audience 106

MNTN

MAY 17, 2023

For a business owner like you, the basic goal of sales and marketing is simple: increase your sales, increase your revenue. In the past, you might’ve thought about sales and marketing as separate functions. While sales and marketing are indeed interrelated, they do have different objectives. What Is a Marketing Funnel?

Marketing 52

Marketing Retargeting Brand Awareness Conversion 52

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Automation needs space to learn.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

MNTN

APRIL 16, 2024

MNTN Performance TV Use Case: Building Connected TV advertising campaigns to reach your target audience How it Works: We’re biased on this one, of course, but the MNTN app and its Performance TV software transform TV into a highly targeted performance marketing channel, one that can sit right alongside paid search and social.

A/B Testing 40

A/B Testing Pop-Up Conversion Advertising 40

MNTN

JULY 5, 2022

But social marketers don’t need to fear the newest channel for B2B. Eric Hatzenbuhler, Senior Marketing Manager at MNTN, knows that advertising on social or CTV isn’t so different. Connected TV is the TV Solution for B2B Marketers. The TV screen wasn’t always the best place for B2B advertisers. Change can be scary.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. What is CTV advertising? Talking about the CTV advertising meaning, CTV (Connected TV) refers to any type of device that can connect to the internet and support digital video streaming.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

AdvertiseMint

MARCH 11, 2024

Custom Audiences can make a significant difference if you aim to re-engage past customers, increase loyalty, or drive conversions. A Custom Facebook Audience is a type of audience you can create for your advertising campaigns on Facebook using your own data. What Is a Custom Facebook Audience? Customer list audience.

Audience 52

Audience Retargeting Conversion Rate Conversion 52

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Ad Monsters

JANUARY 8, 2024

2024 is shaping up to be a crazy year for the advertising industry. Who knows what will come out of cookie deprecation and greater focus on generative AI.” — Terry Guyton-Bradley, Senior Director, Advertising Technology, Fortune. The sector saw its reputation tarnished in 2023; what’s in store for 2024?

Cookies 98

Cookies Clickbait Ad Exchange Audience 98

MNTN

OCTOBER 16, 2023

Rebeccah Bakich, Digital Marketing Manager at MNTN, recently joined MarTech to discuss the best practices for launching and optimizing CTV campaigns to grow your business, avoid ad fatigue, and drive consumer engagement. In order to avoid this, advertisers are optimizing their creative strategies with this exact concern in mind.

Retargeting 52

Retargeting Audience Entertainment Advertising 52