Adweek

NOVEMBER 24, 2023

By now I'm willing to bet you're tired of wasting your precious ad spend on suboptimal conversion rates. The way out lies in having a solid marketing plan. As annoying as it might be to hear, the success (or lack thereof) around your marketing is almost always tied to how developed and intentional your plan.

Conversion Rate 344

Conversion Rate Marketing Conversion 344

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Conversion Rate 120

Conversion Rate A/B Testing Conversion Click Through Rate 120

Martech

APRIL 28, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers?

Conversion 80

Conversion Control Group Conversion Rate MarTech 80

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

A/B Testing 137

A/B Testing Marketing Pop-Up Conversion Rate 137

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing 132

Marketing SEO Retargeting Conversion 132

Martech

OCTOBER 7, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Do you care about site speed and conversion? Answer: Absolutely, site speed is a critical factor that directly impacts conversion rates. I am trained with MarTech content.

Conversion 70

Conversion Conversion Rate MarTech eCommerce 70

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing?

A/B Testing 127

A/B Testing Marketing Conversion Rate ROI 127

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately.

Marketing 124

Marketing Conversion Rate MarTech Communications 124

Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This method allows you to isolate the impact of your marketing efforts.

A/B Testing 122

A/B Testing Control Group Marketing Conversion Rate 122

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “When we got to a certain level of scale,” he said, “we looked at conversion level by age. Guess what we found? They’re humans.”

Marketing 135

Marketing Retail Retargeting Conversion Rate 135

Martech

JANUARY 22, 2025

But marketers who are turned off by cold email strategies should be careful about lumping Clay in with other tools often mentioned by the mass cold emailing crowd. All of this data helps marketers tailor their outreach to the prospects at these accounts. Processing.

Marketing 120

Marketing Conversion Rate Conversion Audience 120

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key.

Media 130

Media Advertising Conversion Rate Machine Learning 130

Ad Rants

JANUARY 11, 2023

If you're serious about content marketing, you need to have a solid editorial calendar in place. Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. If you're just getting started with content marketing, then a simple spreadsheet might be all you need.

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

Martech

JULY 17, 2024

It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Here’s why DOOH is the ticket to this summer’s marketing success. This method respects user privacy and enhances ad relevance, improving engagement and conversion rates.

Advertising 124

Advertising Marketing Conversion Rate Audience 124

Martech

SEPTEMBER 17, 2024

It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI. Increased conversion rates. Improved brand awareness. Targeted return on campaign spend.

ROI 122

ROI Marketing Conversion Rate Brand Awareness 122

Adweek

SEPTEMBER 14, 2022

Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible. We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI.

Conversion Rate 317

Conversion Rate ROI Conversion Marketing 317

Martech

AUGUST 13, 2024

The term “operational maturity” may be relatively new to some marketers, but the concept is well established. Achieving operational maturity within a marketing department of 50 associates with a $20 million budget will look completely different than a four person department with a $1 million budget. Time tracking.

Marketing 117

Marketing Conversion Rate MarTech Conversion 117

Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Welcome emails are a crucial component of any email marketing strategy. This can drive immediate engagement and conversions. I am trained with MarTech content.

Click Through Rate 115

Click Through Rate Conversion Rate Impressions Communications 115

Martech

AUGUST 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool?

Conversion Rate 122

Conversion Rate MarTech Conversion Marketing 122

Martech

SEPTEMBER 5, 2024

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). There are two business drivers for taking a product-led approach to sales and marketing. Calculating conversions by 1,000 impressions shows free trials nearly double demos.

Non-Profit 130

Non-Profit Click Through Rate Impressions Conversion Rate 130

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing 119

Marketing Click Through Rate Communications ROI 119

Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? A pipe to close conversion rate of around 20% to 30% was once considered a good average. B2B, GTM, AI — if I could like throw in 12 more acronyms, that seems like where the market is probably moving.” People don’t seem to be sure about what works any more.

Marketing 125

Marketing CPC Cookies Conversion Rate 125

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Optimizing marketing campaign performance. But these can include: Increased engagement rates. Higher conversion rates. Improved customer loyalty.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Marketing 126

Marketing Finance Conversion Rate MarTech 126

Martech

MAY 6, 2025

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. AI fundamentally reshapes how marketing and sales work together.

Marketing 120

Marketing Conversion Rate Conversion MarTech 120

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. So open rates became inflated and opens became less reliable in terms of metrics.

Marketing 123

Marketing Click Through Rate Conversion Rate Education 123

Martech

MARCH 10, 2025

This system helps prioritize sales efforts, target key accounts and improve conversion rates. Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Even slang or appropriate humor can be effective.

Conversion Rate 121

Conversion Rate Click Through Rate A/B Testing Conversion 121

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Martech

JANUARY 30, 2025

Location-based marketing campaigns target consumers where they are and build community awareness and engagement. Here is a comprehensive, four-step guide to local marketing success. Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel.

Marketing 98

Marketing Pop-Up Conversion Rate Audience 98

Martech

JANUARY 9, 2025

It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. Amazon Retail Ad Service is likely a significant disruption in the retail adtech market. This gives retailers always operating on thin margins new revenue streams by selling ad space to other brands.

Retail 120

Retail Machine Learning Conversion Rate eCommerce 120

Ad Monsters

MARCH 17, 2025

Marketers face increasing challenges in determining which social narratives to engage with. Without staying ahead of these conversations, they risk irrelevance. Marketing organizations must rethink how they use data to anticipate where mindshare and attention will flow within specific segments or domains.

Marketing 84

Marketing Click Through Rate Conversion Conversion Rate 84

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. And how do we get there?

Marketing 70

Marketing Conversion Rate Click Through Rate Impressions 70

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. This allows you to: Identify pain points caused by fragmented data : Quantify these pain points by estimating lost revenue or the negative impact on marketing processes, such as longer time-to-market for new campaigns.

Conversion Rate 106

Conversion Rate Click Through Rate Machine Learning ROI 106

Martech

MARCH 26, 2025

The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs.

Conversion Rate 120

Conversion Rate Conversion MarTech Marketing 120

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function?

Marketing 86

Marketing A/B Testing SEO Conversion Rate 86

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Were at a pivotal point in the evolution of marketing technology. The answer? The path ahead is murky, so proceed cautiously.

MarTech 117

MarTech Conversion Conversion Rate Marketing 117

Single Grain

MAY 11, 2025

Every marketing dollar you invest needs to prove its worth. As businesses scrutinize their digital strategies more closely than ever, conversion rate optimization (CRO) testing frequently lands in the spotlight. Is CRO testing worth it? What Is CRO Testing?

ROI 52

ROI Conversion Rate A/B Testing Conversion 52