Single Grain

JUNE 15, 2020

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. Here’s how we did that. Here’s how we did that.

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! But programmatic advertising streamlines the process of media buying, making it more efficient. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

AUGUST 1, 2023

It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. Native advertising is a paid strategy where ads fit seamlessly with organic content.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

FEBRUARY 3, 2020

Many businesses tend to only focus on how much money a customer can make them rather than investing in the level of service that needs to take place, even after a purchase. According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” They shouldn't be.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

JULY 28, 2020

Few marketing channels are as direct as email — and few are as effective. In general, they all offer the same basic features (the ability to send emails to lists, to make your emails more visually appealing, to use automation, etc.), AWeber offers a free plan, which makes it easy to dip your toes in and give it a whirl.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Single Grain

JANUARY 16, 2023

SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. Mobile SEO Stats. Over 77% of searches from mobile are zero-click searches (i.e. Looking for the latest SEO statistics?

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

JULY 19, 2019

AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. This post was expanded and updated with new digital marketing trends as of July 2019.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

AUGUST 27, 2019

The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates. The average person gets 147 e-mails a day — most of which are spammy promos and sales deals. People make snap decisions on how useful each email is. NOW WITH MORE! Get A Free Consultation.

Banner 103

Banner ROI Conversion Audience 103

Single Grain

JULY 19, 2019

AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

DECEMBER 6, 2019

Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. UPDATED FOR 2020! And why wouldn’t they be? Digital Darwinism does not discriminate. Get A Free Consultation.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

What this means is that someone could use a prompt that asks Bard to come up with a list of the best restaurants in their area, and Bard will generate a list of what it deems to be the most qualifying restaurants for that list: As Google frames it, Bard is not equivalent to a search engine, but rather it’s “ a complement to Google Search. ”

Marketing 126

Marketing First-Party Cookies SEO Cookies 126