Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Creative optimization and regular testing can increase conversion rates by 15-25%. Implementing conversion rate optimization alongside ad optimization can double your effective ROAS.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

MNTN

JULY 15, 2022

And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house. Whether you’re new to the world of retargeting, or are looking for a refresher, we’ve got you covered. Here’s how to capture their attention. Creative Tips. (A)

Retargeting 81

Retargeting Conversion Rate Shipping Conversion 81

Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This climate is driving a renewed focus on owned media channels, websites, email lists, content hubs, mobile apps, and CRM-driven experiences, where the brand controls the message, the experience, and the data.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Single Grain

AUGUST 25, 2020

After creating their first ad, most media buyers will go back and create more versions of the ads. This comfort can boost conversion rates further. Videos can increase the conversion rate of your landing page by 80%. The above tactics can help improve your video ad and landing page conversion rates significantly.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

APRIL 15, 2025

By understanding the complete pipeline structurefrom initial setup to performance trackingmarketers can create more effective, measurable ABM programs that deliver consistent results. This improvement stems from the seamless data flow and activities across the entire account journey. The Karrot.ai Advantage Platforms like Karrot.ai

Conversion Rate 52

Conversion Rate Conversion Retargeting Audience 52

Single Grain

JUNE 17, 2025

With 57% of brands now leveraging short-form videos as part of their social media strategy, B2B TikTok lead generation has become an essential component of a social media marketing campaign. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 increase in favorability among B2B audiences, a 7.1%

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. Social media ads can be tailored to reach specific industries, job roles, and company sizes. This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Thus, a media buyer needs to know that both sides have the same settings. It’s a good question!

CPC 111

CPC Demand Side Platform CPM Media 111

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

MNTN

JANUARY 6, 2025

Over-the-top (OTT) advertising refers to delivering ads via streaming media services directly offered to viewers over the Internet, bypassing traditional cable, broadcast, and satellite TV platforms. You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT.

Advertising 52

Advertising Retargeting CPA Audience 52

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. Social media ads can be tailored to reach specific industries, job roles, and company sizes. This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

MNTN

MAY 18, 2022

Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year. Whether you’re new to the world of retargeting or are looking for a refresher, we’ve got you covered. Here’s how to pique their interest. Creative Tips. (A)

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

Agility Ads

JANUARY 10, 2022

Search Retargeting 101. If you’ve never done it before, ask a family member or friend if you can borrow their phone or computer to do a quick search for a few things online, or ask if you can scroll through their social media. It has everything to do with search retargeting. What Is Search Retargeting?

Retargeting 52

Retargeting Conversion Rate Advertising Audience 52

AdvertiseMint

NOVEMBER 15, 2023

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. Work with the leading TikTok marketing agency Algorithm-Driven Discovery Reshapes Content Strategy TikTok’s algorithm is the secret behind the success of the social media platform.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Single Grain

NOVEMBER 22, 2019

3) Reuse the Image on Social Media. Undoubtedly, images can boost your social media engagement. Chances are, you already use a lot of images in social media campaigns (and probably plan to keep doing that), but do you know how to achieve even better results with your images on social media?

Conversion 133

Conversion SEO Retargeting Mobile Search 133

Digiday

FEBRUARY 6, 2023

To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. Advertisers saw 22% stronger conversion rates for paid search and 9% stronger conversion rates for paid social after launching a CTV campaign.” CTV ad spend in the U.S.

Retargeting 69

Retargeting Media Conversion Rate Audience 69

Martech

SEPTEMBER 18, 2024

Use retargeting ads and personalized recommendations to guide users toward completing their purchase. Be there: Make your brand discoverable Being there means ensuring your brand is visible wherever your audience is looking for information or solutions — whether that’s on Google, social media or other digital platforms.

Conversion 68

Conversion Conversion Rate Click Through Rate A/B Testing 68

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). The results were remarkable: a 65.16% increase in cart additions, a 73.72% boost in conversion rates, and a 16.15% higher average spend per transaction ( TEN26 Media ).

ROI 52

ROI Marketing CPA Conversion Rate 52

Single Grain

MAY 5, 2025

In this comprehensive guide, we’ll explore the proven account-based advertising strategies that leading B2B marketers are implementing to drive engagement, accelerate pipeline velocity, and boost conversion rates. Results: Achieved a 2.6x

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Single Grain

APRIL 20, 2025

Digital channels allow for rapid adjustments without the lead times and sunk costs associated with traditional media. Social Media: Maintaining Engagement without Major Investment Social media allows brands to maintain visibility and engagement without necessarily requiring large financial investments.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Native Advertising Conversion Rate 97

MNTN

FEBRUARY 12, 2025

Automated Media Buying for Greater Efficiency AI-powered programmatic platforms streamline ad placements, eliminating the need for manual bidding and negotiations. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

MAY 30, 2025

How paid ads work: Paid advertising platforms like Google Ads and social media ad networks operate on an auction model where you bid for placement. Conversion Rates Across Industries While traffic volume is essential, conversions ultimately determine business success. conversion rate (nearly double the 1.3%

SEO 52

SEO ROI Conversion Rate Conversion 52

Single Grain

JULY 2, 2019

They also tend to have higher conversion rates and higher sales.”: Unlike prospects searching for “buy now” keywords, people using “product” keywords might be a little hesitant to purchase the product immediately, but they also have a high conversion rate. Specific products. Affordable.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

Single Grain

MAY 18, 2021

While your KPIs will are mostly determined by your goals and business model, a few metrics you can track include: Bounce rates. Click-through rates. Conversion rates. Lead generation rate per channel. Leverage Social Media. Research shows that the number of social media users globally is about 4 billion.

Conversion 145

Conversion SEO Audience Conversion Rate 145

MNTN

FEBRUARY 6, 2024

Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

Advertising 98

Advertising Retargeting CPA Audience 98

Digital Remedy

AUGUST 30, 2024

Many DTC advertisers who once built brand awareness through social media are now exploring new avenues to connect with their target audiences directly. This requires a full-funnel approach to media. Convergence of DTC & OTT Audiences As market space tightens, DTC media strategy must adapt.

Media 52

Media Retargeting Brand Awareness Audience 52

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads.

Brand Lift 86

Brand Lift Conversion Rate Retargeting Video Ads 86

Single Grain

APRIL 27, 2025

The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Decreasing conversion rates. According to industry research , 30% of agencies, brands, and publishers have fully integrated AI across their media campaign lifecycle, with those who haven’t yet adopted these technologies falling behind.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend.

Marketing 98

Marketing A/B Testing Conversion Rate Audience 98

Paleo AdTech

JUNE 21, 2023

Greg joined DoubleClick in 1998 as a product manager after a stop in management consulting, and he became passionate about the early retargeting solution for advertisers called Boomerang. In 2005, he founded dynamic retargeting company EchoTarget, which was acquired by Acxiom in 2007.

Retargeting 52

Retargeting Ad Server Conversion Rate Conversion 52

Single Grain

JULY 8, 2019

Then, of course, almost all advertising platforms today provide retargeting capabilities to reach prospects who have already shown interest in a product, service or brand. Retargeting 101: Why It’s Essential for Any Marketing Funnel. This includes its language, media, colors and, most importantly, the overall offer.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

MNTN

MARCH 13, 2025

This ensures prospects stay engaged, reducing drop-off rates and increasing the likelihood of conversion. Improved Conversion Rates By qualifying leads and addressing objections early, sales funnels help move prospects from awareness to decision faster. When planning these advertisements,prioritize authority and quality.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion Audience 52