Martech

NOVEMBER 13, 2024

Many believe that SEO is just about keywords, backlinks and content. But a website’s performance can also impact SEO success. How fast your site loads, how secure it is and even how stable it remains during traffic spikes can impact SEO, too. After that, bounce rates increase dramatically.

SEO 73

SEO Conversion Rate Audience Impressions 73

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function?

Marketing 86

Marketing A/B Testing SEO Conversion Rate 86

Single Grain

JUNE 24, 2021

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. 60% of marketers say that inbound (SEO, blog content, etc.) Mobile SEO. 12 Key SEO Trends That Content Marketers Need to Know. Let’s get started!

SEO 138

SEO Marketing Audience Real Estate 138

Single Grain

APRIL 24, 2025

For marketing professionals looking to expand their SEO toolkit, forum optimization has evolved from a supplementary tactic to a critical strategy. Brands can capitalize on forum SEO by being authentic contributors to discussion boards and doing self- promotion when appropriate. What Is Forum SEO and Why Does It Matter in 2024?

SEO 52

SEO Brand Awareness Click Through Rate Conversion 52

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Breaking down your marketing budget. How it works.

SEO 125

SEO Conversion Rate ROI Conversion 125

Single Grain

MAY 30, 2025

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. This still overlooks a crucial truth: these channels serve different strategic purposes, and understanding their unique strengths can significantly enhance your marketing effectiveness.

SEO 52

SEO ROI Conversion Rate Conversion 52

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

SEO 137

SEO CPC Conversion Rate Education 137

Single Grain

AUGUST 20, 2020

Tired of putting energy into SEO work and not getting any results? Plenty of businesses comb through blog posts, online courses and webinars that all promise to help them improve their on-site SEO, only to find themselves reading the same basic information over and over. 7 Advanced SEO Hacks for Your To-Do List in 2020.

SEO 138

SEO Click Through Rate Pop-Up Conversion Rate 138

Single Grain

APRIL 18, 2023

It’s not easy balancing SEO and CRO services for your brand. Many companies have separate divisions in their marketing departments devoted to each, while others prefer to outsource them. Although it can be tricky to navigate SEO and CRO in tandem, it’s one of the most crucial things you can do for your website.

SEO 98

SEO Conversion Rate A/B Testing Conversion 98

Single Grain

MAY 20, 2021

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. We’ve all seen it happen: The marketing team makes drastic changes to the site in the name of UX, and causes the rankings to drop. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs.

SEO 98

SEO Pop-Up A/B Testing Marketing 98

Single Grain

AUGUST 4, 2020

Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. It might be wise to investigate your marketing strategy to find out what is lacking and give that your full attention. A YouTube Video Marketing Guide to Increase Prospects in Your Funnel. * Book My Free SaaS Marketing Consultation.

Conversion Rate 116

Conversion Rate Education Conversion Pop-Up 116

Single Grain

APRIL 24, 2025

Perplexity AI is a powerful search engine transforming how marketers research, strategize, and execute their SEO campaigns. Unlike traditional search engines, Perplexity AI delivers synthesized, contextual information that can dramatically streamline marketing workflows and enhance decision-making.

Marketing 52

Marketing SEO Conversion Rate Audience 52

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Determine if inbound marketing (e.g.,

Marketing 76

Marketing ROI Conversion Rate Conversion 76

Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

OCTOBER 1, 2019

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. The role is different: those in SEO are focused on how to get visitors to your site , while those in CRO are focused on getting visitors to buy.

SEO 108

SEO Conversion A/B Testing Conversion Rate 108

Single Grain

MAY 11, 2023

As an e-commerce store owner, you are tasked with deciding where to devote your marketing dollars. What if you already invest in an SEO strategy, but aren’t generating the traffic and sales you need for your e-commerce site? If you suspect this is the problem, you may need to conduct an e-commerce SEO audit.

SEO 107

SEO Conversion Rate Conversion Click Through Rate 107

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Ad Rants

JANUARY 11, 2023

If you're serious about content marketing, you need to have a solid editorial calendar in place. Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. If you're just getting started with content marketing, then a simple spreadsheet might be all you need.

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Example Weak statement: Learn the basics of SEO strategy. Example Instead of this : Todays marketing landscape necessitates a multi-pronged approach that incorporates both digital and traditional methodologies. Youre not alone.

Education 123

Education Audience Conversion Rate Conversion 123

Single Grain

JUNE 28, 2019

It’s easy to feel frustrated if you fall within that range, especially if you’ve executed an SEO strategy you hoped would work. However, you don’t need to overhaul your entire approach to SEO to start seeing results. A/B SEO testing. A/B SEO testing. In fact, Etsy did an SEO test similar to this. The answer?

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.

SEO 127

SEO Conversion Conversion Rate Brand Awareness 127

Ad Rants

SEPTEMBER 13, 2023

To truly harness the potential of GMB, many businesses are turning to GMB optimization services and Google My Business SEO services. This data can help you understand customer behavior , track the success of your GMB efforts, and make informed decisions to improve your local marketing strategy. What is GMB Optimization?

Conversion Rate 205

Conversion Rate SEO Conversion Marketing 205

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Single Grain

MAY 8, 2023

In this post, we’ll show you key SEO for higher education strategies and additional tips to reach the number one result in the SERPs. billion this year, making this a very profitable market. But SEO for higher education is different than for other businesses. educational institutions have some serious competition.

Education 111

Education SEO CPC Conversion 111

Aronson Ads

NOVEMBER 3, 2022

Here’s how artificial intelligence (AI) in SEO works and where the future of AI is headed. When applied to SEO strategies, it can help to identify new opportunities, discover the best optimization practices, and increase conversions. Benefits of Using Artificial Intelligence in SEO. What Is Artificial Intelligence?

SEO 98

SEO Machine Learning Conversion Rate Conversion 98

Single Grain

JANUARY 10, 2020

But Shopify SEO plugins can make it a whole lot easier to manage the search engine optimization of your Internet shop and thus push you ahead of your competitors in the SERPs. Here are the top 18 Shopify SEO plugins that will help increase your e-tail store's organic rankings and drive more traffic to your site. 1) Plug in SEO.

SEO 110

SEO Conversion Conversion Rate Click Through Rate 110

Single Grain

NOVEMBER 9, 2022

consumers research products online when contemplating a purchase: Yet you’d be surprised by the number of online store owners and marketers who overlook the optimization of their product pages (except maybe Amazon!). Not paying enough attention to your product pages and their alignment with your SEO strategy is a huge missed opportunity.

SEO 115

SEO eCommerce Click Through Rate Conversion Rate 115

Single Grain

MAY 28, 2025

Behind every successful enterprise SEO operation is a system, not just a collection of tactics. When marketing leaders ask how to scale SEO, they’re often surprised when I don’t immediately dive into technical tools or content calendars. Here’s how to scale SEO and the frameworks we use for sustainable growth.

SEO 52

SEO Agency Conversion Rate Marketing 52

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. But how should marketers approach their TikTok strategy? Here are the most critical TikTok marketing trends this year. average engagement rate compared to 5.3%

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

MAY 30, 2025

Many marketers wonder if investing into SEO is still worth it. The question of whether SEO deserves a significant budget isn’t just commonit’s critical. But SEO isn’t going anywhere; it’s just evolving. After all, AI and zero-click search have been reigning. The good news?

SEO 52

SEO ROI Real Estate Conversion 52

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Let’s learn why it’s crucial to prepare a quality SEO report and then how to do it in 8 simple steps. Why SEO Reporting Is Important. Get A Free Consultation.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Single Grain

MAY 2, 2025

They invest in developing comprehensive SEO strategies, yet struggle to translate these plans into measurable results. This disconnect between strategy and executionwhat we call the “SEO gap”prevents organizations from realizing the full potential of their organic search efforts.

SEO 52

SEO Conversion Rate Conversion Real Estate 52

Single Grain

APRIL 20, 2025

According to the World Economic Forum, marketing budgets are often the first casualty when recession looms, with 91% of U.S. In times of economic uncertainty, businesses face difficult decisions about where to cut costs. economists now expecting weak economic growth and 63% anticipating a potential global recession.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Single Grain

MAY 2, 2025

53% of all website traffic comes from organic search, making SEO an undeniable cornerstone of digital marketing success. The strategic interplay between AEO vs. SEO represents one of the most significant evolutions in search marketing strategy since mobile optimization.

SEO 52

SEO Click Through Rate Conversion Marketing 52

Single Grain

JUNE 2, 2021

If you've been working in SEO for any amount of time, you probably have a bunch of checklists to refer to each time you work on a webpage. That said, SEO is in constant flux. Benchmarking and testing are the new tools in your SEO arsenal. What Is SEO Testing? Learn More: Why You Should Run SEO Tests.

SEO 98

SEO A/B Testing Click Through Rate Machine Learning 98

Martech

FEBRUARY 20, 2025

HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy. It reviews content performance, SEO, social media user experience to produce a report with over 500 data points that highlights strengths and suggests improvements.

MarTech 97

MarTech Demand Side Platform Machine Learning Conversion Rate 97

Single Grain

APRIL 21, 2025

What was once viewed with skepticism or even fear by many SEO professionals has now become an essential component of successful search strategies. As search engines continue to sophisticate their use of machine learning and natural language processing, marketers who leverage AI tools strategically advance their search visibility.

SEO 52

SEO Conversion Rate Conversion A/B Testing 52