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Navigating new spam policies: A guide to effective cold email outreach

Martech

Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. Intent data.

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The ultimate guide to contextual targeting in digital advertising

illumin

Lastly, contextual targeting improves return on investment (ROI) for advertisers. By displaying ads to a relevant and engaged audience, the likelihood of generating conversions and achieving campaign objectives increases. This leads to higher ROI compared to generic or irrelevant placements.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

ROI 64
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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

This way, publishers can expect higher conversion rates. This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy. They can also be put into an article’s body text to increase visibility.

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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? The answer lies in the email marketing metrics.

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Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023

Single Grain

There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. Get My Free SaaS PPC Marketing Plan Why PPC Is Important for SaaS PPC is a powerful digital marketing strategy that is particularly important for Software as a Service products.

ROI 52
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Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. We’ve all seen it happen: The marketing team makes drastic changes to the site in the name of UX, and causes the rankings to drop. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs.

SEO 98