VideoWeek

MARCH 6, 2024

TikTok has revamped its creator monetisation programme, the short-form video platform announced at its US creator summit. One year since launching its latest monetisation programme in beta, TikTok says total creator revenue has increased by over 250 percent, and the number of creators making $50,000 per month has almost doubled.

Audience 64

Audience 64

Ad Monsters

MAY 3, 2024

With the death of cookies, the decline of MFA sites, and 96% of publishers depending on contextual targeting for their business, a paradigm switch is set to occur, placing more value, and power, to the publishers who create high-quality content. Let’s say the content is narrowed down to “Air travel.”

Audience 59

Audience Advertising Cookies Ad Space 59

Martech Series

SEPTEMBER 6, 2022

Meta Studio announces METAS token launch, the cryptocurrency token will power the first business metaverse for content creators. Meta Studio announces METAS private token launch, the cryptocurrency token that will power the first business metaverse for content creators. ” says CEO Adrian Niculescu.

MarTech 98

MarTech Marketing 98

Martech

OCTOBER 21, 2022

. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more than 50% of their monthly income. ” Content opportunities are huge. Worldwide, just over half of creators (52%) do not monetize their work.

Audience 98

Audience MarTech Agency Marketing 98

Adweek

AUGUST 11, 2022

LinkedIn detailed two new features for creators on its platform, along with a third that will be added this fall. Creators can now add clickable links directly onto their images and videos in order to encourage followers to take action. Tapping the "add a link" icon will enable this function, and custom link text can.

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Digiday

SEPTEMBER 13, 2023

Last year, the NFL implemented a youth-centric strategy to strengthen the connection between players and fans — extending beyond the confines of the football field by working with creators from its network from diverse backgrounds, interests, and hobbies. The league views this as a mutually beneficial arrangement.

Media 99

Media Marketing 99

Venture Beat

APRIL 17, 2022

SocialFi, where content creators earn tokens on crypto-empowered social networks by creating or engaging with content, might replace risky brand partnerships and ad revenue. Read More.

Media 111

Media Marketing 111

UNI Digital Advertising

SEPTEMBER 5, 2023

With video content continuing to expand and dominate the attention of internet users, content marketers are increasingly turning their focus to video platforms to host their content. What is the best video platform for content creators? TikTok TikTok is a platform that excels with short-form video content.

Entertainment 52

Entertainment Audience Agency Advertising 52

Adweek

AUGUST 2, 2022

Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales. Influencer marketing has outgrown its reputation as a brand awareness one-trick pony.

Affiliates 242

Affiliates Brand Awareness Media Marketing 242

Adweek

OCTOBER 27, 2022

According to The Small Business Blog, there may be as many as 37.8 million influencers on social platforms across the world--and as many as 40,000 reach followings of more than 1 million. Yet even among that rarified group, few can boast the kind of celebrity status enjoyed by a fresh-faced Irish bloke named Se?n n William.

Media 265

Media 265

Digiday

SEPTEMBER 27, 2023

Some content creators are using generative AI tools to spark new levels of creativity and innovation and are sharing their experiences online in how they’re using these tools to streamline their workflows and boost productivity. This experimentation with generative AI extends to brands, like Coca-Cola , as well.

Media 77

Media Marketing 77

Martech Series

SEPTEMBER 14, 2022

CreatorClub provides an all-inclusive content solution, from planning to studio space to distribution. From students to entrepreneurs to c-suite executives, people are consuming content more than ever, and they are increasingly opting for video and audio. CreatorClub is a modern content studio and production house for the digital era.

MarTech 91

MarTech Communications Media Audience 91

Digiday

AUGUST 14, 2023

X (the platform formerly known as Twitter) is hoping to attract more content creators via ad revenue payouts to users who are subscribed to X Blue. Some creators have reported earning payments from X that range from hundreds of dollars to thousands after X began paying creators on August 7.

Impressions 67

Impressions Agency Media Marketing 67

Adweek

DECEMBER 2, 2022

Producer, actress and recent Beacon Award recipient Issa Rae has been a relentless advocate for inclusivity on her own crews and through her partnerships with brands including American Express and Google.

Media 229

Media Retail 229

Digiday

OCTOBER 9, 2023

Marketers are turning to creators more and more to generate content for their social channels, often for organic posts to help feed the ever-increasing need for content on various platforms. Continue reading it on digiday.com and subscribe to continue reading content like this.

Marketing 74

Marketing Agency 74

Digiday

JULY 6, 2022

Bleacher Report’s social-first sports vertical House of Highlights is producing more creator-led content to establish more franchises and increase its ad revenue. Roughly 35% of HoH’s overall revenue is being driven by creator-led content, a share that is about 25% higher than the percentage last year, a spokesperson said.

Audience 67

Audience Advertising Media Marketing 67

Martech Series

DECEMBER 22, 2022

AIR Media-Tech , a global company for digital-first creators, announces its strategic partnership with Gyre, a continuous streaming service. The partnership strengthens and expands AIR’s capabilities to equip its partner creators with the industry’s most comprehensive suite of solutions.

Media 64

Media Impressions MarTech Audience 64

Martech Series

JUNE 17, 2022

First phase of a content creator-designed moderation process will help the video sharing platform stay true to its mission as it continues to grow; changes will be incorporated into terms of use after feedback from creators and users.

MarTech 76

MarTech Audience Marketing 76

Martech Series

JULY 14, 2022

These tools make sure every creator’s needs can be fulfilled despite different skill levels. “As a global leader in creative software development, we want to leverage the metaverse, where creators can build social connections virtually and level up their content creation with our cutting-edge innovations.”

MarTech 91

MarTech Marketing 91

TechCrunch Ads

MAY 18, 2022

TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and possibly receive rewards for videos. With the new ad product, advertisers can crowdsource content from creators and turn top-performing videos into ads. Image Credits: TikTok.

Marketing 91

Marketing Entertainment Agency Audience 91

Adweek

MAY 7, 2024

Thanks to a diverse media library and no financial barrier to entry, Tubi has emerged as the streamer of choice among a new generation of content consumers. Now, the Fox-owned FAST service seeks to extend its purple reign over that prized demographic by giving a leg-up to a new generation of content creators. Enter Stubios,

Media 247

Media 247

Playwire

JANUARY 3, 2024

Strategic Monetization with Playwire: Once a solid SEO base is established, content creators can and should explore monetization opportunities while always maintaining a focus on user experience and SEO optimization.

SEO 52

SEO Audience 52

Martech Series

FEBRUARY 6, 2023

Collective , a blockchain-based social media platform, is leading the charge in the decentralized, content-driven space for any participant. Users earn rewards for moderating content and performing daily tasks. The CEO, Bradley James Peak, believes that decentralized systems give authors more control over their creations.

Finance 67

Finance Cookies Media MarTech 67

Martech Series

OCTOBER 18, 2022

The program is being marketed to video content creators across multiple social media channels. The program is being marketed to video content creators across multiple social media channels. Verb Technology Company, Inc., Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Electronics 52

Electronics Shipping Retail Fashion 52

Digiday

JUNE 15, 2023

Influencer marketing firm Influential has teamed up with ad platform Adomni to boost its creator content in digital out-of-home spaces, Digiday has learned. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 64

Media Marketing 64

Adweek

APRIL 19, 2024

As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the influencer-writer-speaker has picked up a breadth of expertise, which has led to recognition by trades like ADWEEK, Business Insider and Hashtag Paid.

Media 295

Media 295

Digiday

MAY 2, 2023

Gen Z content creators and social media influencers are becoming a line item in the NFL’s marketing strategy. The move was part of the NFL’s push to raise awareness of the Draft and its content creators among younger viewers.

Real Estate 61

Real Estate Fashion Audience Banner 61

Martech Series

JULY 19, 2022

Despite plans to spend more on creator marketing, new research from Sprout Social finds budget is the #1 challenge marketers face when working with creators. Content creators are key players in the future of brand marketing.

Media 71

Media Marketing Audience Finance 71

Venture Beat

APRIL 17, 2022

SocialFi, where content creators earn tokens on crypto-empowered social networks by creating or engaging with content, might replace risky brand partnerships and ad revenue. Read More.

Media 52

Media Marketing 52

Digiday

JUNE 25, 2023

BuzzFeed is working with more external content creators to increase its short-form video output without having to increase its fixed operational costs, at a time when BuzzFeed is laser-focused on profitability. It’s primarily about financial flexibility, and then also creative flexibility for the creator.”

Media 53

Media Marketing 53

Digiday

APRIL 30, 2023

To do so, the NFL is hosting a three-day event showcasing the talent of current Gen Z content creators through on-site social activations. May has created inclusive content that explained the Draft through sign language. May has created inclusive content that explained the Draft through sign language. 1 on social media.

Food 65

Food Fashion Audience Media 65

Adweek

MAY 3, 2024

In recent years, various content creators such as QCP have taken over social media with their food creations. Food is often described as a universal language that brings people together. If you spend.

Food 208

Food Media 208

Adweek

FEBRUARY 6, 2024

In recent years, the creator economy has minted many social media stars. Then comes the challenge of maintaining that fame and continuing to create engaging new content. German creators the Elevator Boys became friends through TikTok and have expanded into various fields, including modeling and music.

Media 218

Media 218

Digiday

MARCH 12, 2023

Everyone in esports is feeling the effects, but this collapse is particularly scary to content creators, whose fine-tuned skills are specifically molded to fit the gaming space. Doing so gives creators access to consistent income and allows them to plug into organizations’ pre-existing networks of sponsors and partners.

Shipping 62

Shipping Conversion Audience Agency 62

Martech Series

JUNE 9, 2022

There’s no better way to cultivate your listener’s community than through merch; we’re making it easier for your listeners to support you and your content,”— Patrick Hill. Disctopia’s goal is to tie content and merchandise together in one app.

MarTech 81

MarTech Marketing Advertising 81

Marketing Dive

OCTOBER 18, 2022

The retailer is strengthening its reach into social commerce by allowing creators to set up affiliate links and access performance data.

Affiliates 109

Affiliates Retail 109

Adweek

OCTOBER 6, 2023

To celebrate the Halloween season, Snapchat is debuting a Phantom House mystery content series that will allow viewers to follow along with three content creators as they attempt to escape the Phantom House. This campaign will appear across Snapchat's Chat, Camera, Stories and Spotlight tabs.

Advertising 273

Advertising 273