Adweek

MARCH 20, 2024

Today at the One24 conference, NBCU's latest TV upfront event, the company highlighted new tech and data capabilities, including generative AI, shoppable food delivery and, for the first time, all new programmatic offerings for the 2024 Olympic and Paralympic Games in Paris. Television.

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Food Advertising Ad Tech Marketing 257

Adweek

MARCH 4, 2024

Given that Women's History Month and International Day of the Girl take place every year, I often doubt the DEI commitment of companies that start asking about events and solutions that "engage women" a month or two before those moments.

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Adweek

OCTOBER 2, 2023

Augmented reality company Superba has launched its Stadium AR platform, designed to bring augmented reality experiences to attendees at large-scale sporting events and concerts. The Stadium AR platform can be themed to any team or stadium, and includes support for event sponsors.

Marketing 297

Marketing Advertising 297

Adweek

JANUARY 29, 2024

With the limited-run product, the company's goal is to participate in the annual sports event--which has turned into an all-American holiday--like any other consumer packaged goods brand. While there's no.

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Adweek

JANUARY 2, 2024

This is sure to be a big year for The Coca-Cola Company, which is gearing up to sponsor huge events including the Paris Olympics. So it's kicking things off with a bang, with a rare campaign touting its portfolio of beverages including Diet Coke and Honest Juice. The hero spot was inspired by Hulu's hit.

Food 302

Food 302

Adweek

FEBRUARY 22, 2024

Amazon is the latest streaming company to join TV upfront week, following YouTube's addition in 2022 and Netflix's entrance last year. The company will host its first upfront week presentation on Tuesday, May 14, at Pier 36 in New York, with a reception after the event.

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Adweek

APRIL 3, 2024

Though this year features new additions and companies such as Amazon and Peacock departing, IAB's 2024 schedule largely mirrors last year's lineup. Events take place from April 29th to May 2nd in New York, with presentations showcasing the latest innovations in technology, data and ads. "If The 2024 NewFront's schedule is finally here.

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Adweek

JANUARY 12, 2023

The streaming giant exclusively told Adweek that it will host its first-ever upfront week event on Wednesday, May 17, at New York's Paris Theater. The company's event for advertisers will likely start with a presentation at 5 p.m., It's official: Netflix is joining upfront week. followed by a reception.

Advertising 340

Advertising 340

Adweek

JANUARY 18, 2024

Between the lines According to the company, the event will showcase solutions across the suite of brands in its portfolio of streaming, Top line Today, Warner Bros. Discovery announced it will return to TV upfront week, presenting on May 15 at 10 a.m. at The Theater at Madison Square Garden.

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Adweek

APRIL 6, 2023

When it comes to upfront events, companies traditionally hold their presentations and then have a party afterward. The company entered the 2023 upfront season with a two-pronged approach for its messaging. It began hosting a variety of branded events March 21 and will continue through mid-April,

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Media 264

Adweek

MAY 15, 2023

As WGA picketers and anti-Fox protesters crowded the entrance of the company's upfront presentation Monday afternoon at New York's Manhattan Center, the show went on as scheduled.

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Adweek

FEBRUARY 1, 2023

TelevisaUnivision's 2023 upfront event just got bigger. Top line TelevisaUnivision has revealed the plans for its 2023 upfront week event. The company will hold a morning event on Tuesday, May 16, at a new venue: Pier 36 in New York.

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Adweek

APRIL 19, 2023

Paramount surprised the TV industry late last year when it announced it'd skip its decades-long upfront week event at Carnegie Hall. In place of the event, ad sales chief John Halley said the company would host a series of "high-impact, intimate gatherings" in April for its major agency partners and clients.

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Agency 274

Adweek

OCTOBER 11, 2022

This year's edition of Meta Connect hardly compares to the 2021 event--there was no company name change, and the avatars still lack lower torsos, although the latter will not be true for much longer. But Tuesday's event did bring one major piece of news in the unveiling of the Meta Quest Pro high-end virtual reality.

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Adweek

OCTOBER 31, 2023

Why are certain creators, celebrities and companies chosen for collaborations? At NBCUniversal, Sari Feinberg, svp of marketing and content partnerships, knows the alchemy of these synergies, especially for events like BravoCon where many brands come together to create experiences that fans truly enjoy.

Marketing 216

Marketing 216

Adweek

MARCH 23, 2023

Discovery is set to roll out its new combined service in the spring, with an event on April 12 to announce more information. And though the company hasn't revealed the name of the new streamer yet, Patrizio. For the upcoming HBO Max and Discovery+ combined streamer, it's a lot. Warner Bros.

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Adweek

MAY 18, 2023

With negotiations in full swing following an eventful upfront week, Adweek continues our postmortem sitdowns with the presenting ad sales leaders. NBCUniversal's Mark Marshall got things started, talking about everything from the changes brought on by Linda Yaccarino's exit to that Twitter-focused joke from the company's upfront event.

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Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 112

Conversion SEO Brand Awareness eCommerce 112

Adweek

JUNE 28, 2023

Something happened at the 2023 Cannes Lions International Festival of Creativity that has never happened before in the event's 70-year history: A chief financial officer spoke on stage. That CFO was Mastercard's Sachin Mehra, who co-led a session at the Palais with Raja Rajamannar, the company's chief marketing and communications officer.

Communications 244

Communications Marketing 244

Adweek

JULY 21, 2023

In May, the company launched Women's Sports Zone, a platform that's designed to help viewers easily discover live and upcoming women's sports events, Women's National Team begins its quest tonight for a third World Cup title in a row, Roku is making it easier for fans to watch all 64 tournament games.

Marketing 231

Marketing 231

Adweek

MAY 16, 2023

In last year's upfront event, Disney delivered on its promise of featuring more talent onstage than ever, with the likes of Samuel L. And despite a writers strike keeping many celebs far from upfront stages this year, the company still managed to showcase several big.

Marketing 243

Marketing 243

Adweek

MARCH 9, 2023

Spotify unveiled a host of new features, advertising products and tools for creators at its annual Stream On event Wednesday. The moves reflect the increasing priority the company has placed on discovery and short-form video.

Advertising 262

Advertising 262

Adweek

NOVEMBER 20, 2022

In a stunning turn of events, Bob Iger is returning as the Walt Disney Company's CEO after less than a year of retirement. Current CEO Bob Chapek--who had held the role since February 2020--will be stepping down and exiting the company. "We Disney's board of directors announced the decision Sunday evening.

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Adweek

JANUARY 18, 2023

The company will host its event on April 18 in person at Jazz at Lincoln Center, moving from last year's in-person presentation at Peak in Hudson Yards. AMC Networks is shifting its upfront presentation to a new venue. AMC Networks plans to focus its presentation around its signature shows, including the upcoming spin-offs from The.

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Adweek

NOVEMBER 21, 2022

And that heat only intensifies when blended with social media, events and startup culture. Rachel Moore, senior marketing director at event tech company Hubilo, thrives amid them all--she began in social marketing and moved into a dynamic career as a.

Marketing 209

Marketing Media 209

Adweek

DECEMBER 14, 2022

Top line In an end-of-the-year note to employees on Wednesday, Linda Yaccarino, chairman, NBCUniversal, advertising and partnerships, revealed several major 2023 event dates for the company, including announcing NBCU would return to Radio City Music Hall on May 15 for its upfront week presentation. Between the.

Advertising 269

Advertising 269

Adweek

OCTOBER 17, 2022

The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately-held property, which in July scuttled its plan to go public via a special acquisition company, is on pace to.

Media 278

Media 278

Adweek

MARCH 10, 2023

Today, a representative for The CW confirmed to Adweek that Nexstar would hold an event in New York on April 25 for media buyers. The company plans to showcase The CW, NewsNation, TheHill, Nexstar. Nexstar has finally released its plans for The CW, and it seems advertising's upfront week presentations may be getting another shakeup.

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Media Advertising 241

Adweek

JANUARY 18, 2023

On Wednesday, the company exclusively shared a blog post with Adweek from Marie Gulin-Merle, global vp of ads marketing at Google, announcing that YouTube's 2023 Brandcast event would once again take place during upfront week, but things are going to shift back a day. YouTube is making some changes in its return to upfront week.

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Marketing 253

Adweek

MARCH 31, 2023

In a media advisory from the company, Just Egg senior leadership announced its support of the Atomic Rose's popular drag brunch, with this Sunday's event featuring.

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Media Food 230

Adweek

MAY 11, 2023

But while all of the other upfront week presenters had live events, Fox's presentation largely consisted of pre-recorded video. This time around, the company is emphasizing the in-person element for its Monday upfront presentation, showcasing its.

Advertising 217

Advertising 217

Adweek

JULY 18, 2022

On Monday, Disney closed its strongest upfront ever, reporting $9 billion in advertiser commitments from every major holding company and key deals across entertainment, streaming, sports and inclusion, according to the House of Mouse. Live events, Disney+'s upcoming ad-supported tier, and addressable and measurement.

Entertainment 283

Entertainment Advertising 283

Adweek

MAY 3, 2023

After a year of change for the media and ad-tech company, Yahoo returned to NewFronts this year with a concert from Chance the Rapper. The event was light on news and more of a celebration thrown for Yahoo's partners. The Grammy-winning artist regaled the crowd with hits like "No Problem" and "I'm the One," a.

Ad Tech 215

Ad Tech Media 215

Adweek

FEBRUARY 6, 2023

That's much closer to game day than the company had anticipated, due to an "atypical" series of events--including the "implosion" of one of last year's biggest Super Bowl categories, said. Less than a week before the Big Game, Fox Sports announced this morning that it has sold all of its in-game Super Bowl 57 inventory.

Ad Inventory 233

Ad Inventory 233

Adweek

MARCH 21, 2023

Ahead of its live upfront week event on May 15, Fox is holding pre-upfront presentations for its individual business units, and things get started on today with Fox News Media taking the spotlight and making its pitch to advertisers. The company is looking to. Fox News wants to be a part of its audiences' lifestyles.

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Media Audience Advertising 218

Adweek

FEBRUARY 2, 2023

Last May, the media company Bustle Digital Group hired Jon Wilde, formerly the global digital director at GQ, to revamp its Culture & Innovation portfolio by infusing it with celebrity coverage and a slate of signature events and editorial packages.

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Media 229

Adweek

NOVEMBER 17, 2022

With 52 years of experience making World Cup sticker books, trading card company Panini America begins planning for the next installment of soccer's largest event as soon as the latest one ends. Panini has sold a billion packets of stickers worldwide featuring player photos and team logos in 10 different languages using that approach.

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Marketing 240