Fox Touts Live News, Live Sports and a Live Upfront Event

Fox Touts Live News, Live Sports and—Unlike Last Year—a Live Upfront Event 

Ad sales chief Marianne Gambelli on everything from the writers strike to Tucker Carlson's departure

Last year’s upfront week marked the first time in two years that the advertising community had gathered in person. But while all of the other upfront week presenters had live events, Fox’s presentation largely consisted of pre-recorded video.

This time around, the company is emphasizing the in-person element for its Monday upfront presentation, showcasing its offering of sports, entertainment, news and streaming.

Marianne Gambelli, Fox’s president of ad sales, marketing and brand partnerships, said that 2022’s presentation planning happened while Covid-19 restrictions were still in place, and given that the company had previously had success with an all-virtual event, it minimized live elements in favor of taped segments.

Headshot of Bill Bradley

Bill Bradley

Bill Bradley is Adweek's deputy TV, Media and Sports editor.