Marketing careers are often crucibles, trials by fire through which multifaceted talent learns to shine. And that heat only intensifies when blended with social media, events and startup culture.
Rachel Moore, senior marketing director at event tech company Hubilo, thrives amid them all—she began in social marketing and moved into a dynamic career as a content marketer and people-focused leader.
But she didn’t always know where she was headed. “I basically took the 20-year college plan,” Moore said, taking classes across three states before earning her bachelor’s in communications online from Colorado State University.
Along the way, Moore worked in office administration, where one day she was tasked with creating a Facebook page and Twitter account for her employer. “That’s when I knew that marketing was my destiny,” she said. “You could say social is my true north.”
And that “true north” is a discipline that often burns out professionals before they ever get their feet under them, yet also one that can set the stage for success. For Moore, it has meant constant transformation, as her title at Hubilo has changed four times since May 2021—and she likes it that way.
When you work for a startup, things are always evolving and often changing super fast, so adapting and adjusting are key skills.
“Work is never boring these days,” she said. “When you work for a startup, things are always evolving and often changing super fast, so adapting and adjusting are key skills. I’m one of those weird people who really thrives on change, [which is] probably why I love social so much, because every day brings a new feature or adjustment.”
Working in event tech accelerated that rate of change over the past year, as the virtual events space—which saw an unprecedented surge during the pandemic—soared beyond its former in-person glory, augmented and hybridized by tech and innovation. That hybridized landscape turned Moore into a globetrotter, activating Hubilo’s mobile podcast studio at events across the U.S. and Europe.
Of course, it’s not a “one rock star” job. “I take the greatest pride in my team,” she said. “They are some of the most talented, skilled and creative minds I’ve ever met. Every week, they achieve something new that makes the rest of our colleagues and external audiences go ‘ooooh, aaaah,’ and making sure they get the credit for those wins is deeply satisfying.”
Big mistake
Lowering her time boundaries and allowing work to jeopardize the hours she needs to rest and recharge. “It’s like when you feed a wild animal at your back door once,” Moore said. “It’s never once.”
Lesson learned
“These days, I’ve gotten way more intentional about planning regular time off and not feeling an ounce of guilt about it,” Moore said.
How she got the gig
Moore was managing the social team at a global BPO company based in Denver when another marketing leader left to be a vp at Hubilo, which was then a startup. “I lightly joked with her that, if she ever needed someone for social, she knew where to find me,” she recalled. “Two weeks later, I was the director of social and community.”
Pro tip
“When we make the desired outcome to be understood rather than to be right,” Moore said, “we get a bit closer to changing the world.”