Communications Impressions Search Advertising 
Single Grain
SEPTEMBER 16, 2020
They were spending an aggressive amount on search advertising but failing to see the expected quality traffic that would later turn into a full purchase. Low impression share and average position on their branded terms (meaning that their competition would often show up first in searches for their brand).
Martech
APRIL 28, 2022
. “We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.”
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Single Grain
APRIL 27, 2025
The right bid strategy can significantly improve your ROAS by ensuring you’re paying the right price for each impression or click. View-through attribution : Account for impressions that influenced conversions even without clicks. Clear value proposition : Communicate benefits clearly above the fold.
Basis
JUNE 6, 2022
Research shows 72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. is to know your target audience—to fix your offer on a buyer persona and then craft something that will appeal to their emotions: their wants and needs. Direct Mail.
Single Grain
MAY 1, 2023
Furthermore, they targeted each listing with ranking keywords, so a potential customer could easily find the brand’s Amazon page in organic search. Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS.
Basis
OCTOBER 9, 2023
72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. Having established a direct line of communication, you can continue your dialogue by providing relevant content or other products and services they might find valuable.
Single Grain
AUGUST 18, 2023
You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. Compare these results against any expenses to run your campaign, such as advertising costs and any wages or rates you paid for staff members or freelancers. Paid Search: Axios HQ Axios HQ is an AI-powered workplace communications platform.
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